Measuring and designing for relevance

In this episode of The Fundraising Elevator, we continue our fascinating conversation with neuroscientist and author Dr. Paul J. Zak, diving deeper into the brain science behind fundraising storytelling, donor engagement, and happiness. If you missed part one, be sure to start there, this continuation builds on insights into why stories inspire generosity and action in the nonprofit sector.

Dr. Zak explains his groundbreaking concept of neurologic immersion which is a blend of attention and emotional resonance in the brain that predicts which stories move people to act. He introduces the SIRTA framework (Staging, Immersion, Relevance, Targeting, Action), a practical tool that nonprofits can use to design donor experiences that increase connection, engagement, and giving. We explore real-world research on how immersive storytelling in fundraising videos drives donations, why staging matters for successful fundraising events, and how to lower barriers for donors by building camaraderie and relevance. 

The conversation also shifts into the science of happiness, exploring Dr. Zak’s newest book, The Little Book of Happiness. He shares how high-value social experiences not only strengthen donor relationships but also enhance well-being, increase generosity, and even extend our lives. With wisdom rooted in both neuroscience and the practices of Benjamin Franklin, Dr. Zak offers a roadmap for living more connected, fulfilled, and generous lives.

If you’re a nonprofit professional looking to improve donor retention, boost fundraising results, and create more impactful donor experiences, this episode is packed with actionable insights at the intersection of neuroscience, storytelling, and nonprofit fundraising strategies.

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This Episode Brought to You by: 

Swaim Strategies: https://swaimstrategies.com

Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events. 

The AV Department: https://theavdept.com/

As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year. 

Feathr: https://www.feathr.co/

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Substack: https://substack.com/@swaimstrategies

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Substack: https://substack.com/@swaimstrategies

Dr. Paul J. Zak

LinkedIn: https://www.linkedin.com/in/paul-j-zak-91123510/

| RESOURCES |

Connect with Swaim Strategies: https://swaimstrategies.com

Propose a Podcast Episode: https://swaimstrategies.com/propose-a-podcast-episode/

Get Event Help Right Now with Gala 911: https://swaimstrategies.com/solutions/gala-911/

Book Consulting Time with Sam: https://calendly.com/consultingwithsam

Book Consulting Time with Kristin: https://calendly.com/eventstorytelling

Learn More About the Elevate Conference: https://swaimstrategies.com/elevate-conference/

Get Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Join Swaim Strategies on Substack: https://substack.com/@swaimstrategies

Connect with The AV Department:  https://theavdept.com/

Connect with Paul Zak: https://pauljzak.com/

Immersion: https://pauljzak.com/books/

The Little Book of Happiness: https://pauljzak.com/books/

Paul Zak TED Talk: https://www.youtube.com/watch?v=rFAdlU2ETjU