Hospitality Daily Podcast
The Two Chemicals Behind The Best Hospitality Experiences - Samantha Hardcastle
Aug 3, 2024
Samantha Hardcastle, Founder & Creative Director at The Storied Experience, joins expert Paul Zak to explore the neuroscience of hospitality. They discuss how oxytocin and dopamine play vital roles in creating immersive experiences. Samantha shares her insights from a trip to Sicily, emphasizing the importance of emotional connection and safety in hospitality. Paul unveils an innovative app for measuring immersion levels in real-time, blending technology and emotional engagement to elevate guest experiences.
08:49
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Quick takeaways
- The immersion of experiences in hospitality relies heavily on the neurochemical spikes of oxytocin and dopamine, enhancing connections and motivation.
- An innovative app measures guests' immersion levels in real-time, providing insights that help improve hospitality experiences and foster connections.
Deep dives
The Science of Immersion in Experiences
Experiences become truly immersive when there is a spike in oxytocin and dopamine, two key neurochemicals that influence feelings of belonging and motivation. Oxytocin fosters connections between people, which is essential in hospitality settings, while dopamine drives individuals to seek adventure and engagement. By focusing on environmental triggers and opportunities for connection, hospitality providers can design experiences that elicit these chemicals, leading to greater guest satisfaction. The streamlined approach enables service providers to move beyond guesswork and tailor experiences scientifically to enhance immersion.
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