

The Two Chemicals Behind The Best Hospitality Experiences - Samantha Hardcastle
4 snips Aug 3, 2024
Samantha Hardcastle, Founder & Creative Director at The Storied Experience, joins expert Paul Zak to explore the neuroscience of hospitality. They discuss how oxytocin and dopamine play vital roles in creating immersive experiences. Samantha shares her insights from a trip to Sicily, emphasizing the importance of emotional connection and safety in hospitality. Paul unveils an innovative app for measuring immersion levels in real-time, blending technology and emotional engagement to elevate guest experiences.
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Immersion Neuroscience
- Immersion requires a spike in oxytocin and dopamine, chemicals associated with belonging and motivation.
- These create a sense of adventure and push people to engage actively, not be passive.
Designing Immersive Experiences
- When designing experiences, focus on environmental triggers and connection opportunities.
- These elicit oxytocin and dopamine, crucial for creating immersive experiences.
Sicily Immersion Experiment
- Samantha Hardcastle used Paul's app in Sicily to track immersion levels during her travels.
- The insights revealed how personal safety significantly influences the feeling of connection and dopamine drive.