In this episode, Samantha Hardcastle, Founder & Creative Director at The Storied Experience, shares insights learned from Paul Zak on how neuroscience can enhance immersive experiences in the travel and hospitality industry. Listen now to learn about:
- Understanding Immersion in Experiences: Learn about the neuroscience behind what makes an experience truly immersive, including the roles of oxytocin and dopamine.
- Designing Immersive Experiences: Discover how to design travel and hospitality experiences that trigger the right neurochemical responses for immersion.
- Using Technology to Measure Immersion: Explore the innovative app created by Paul that allows users to measure their levels of immersion in real-time using a smartwatch.
- Practical Applications and Case Study: Hear about a real-life application of immersion measurement technology during Samantha's trip to Sicily and the valuable insights gained from it.
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If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
