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42courses Podcast
Ryan Wallman and Giles Edwards: How Brands Blow
Nov 21, 2023
Ryan Wallman and Giles Edwards, authors of the entertaining marketing book, How Brands Blow, talk about their collaboration and the process of writing. They analyze impactful work, the resurgence of smaller agencies, and their favorite clients. They also discuss big name brands and recommend their book as a great gift for advertising enthusiasts.
37:23
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Quick takeaways
- How Brands Blow uses satire to spark discussion and improvement in the marketing industry.
- Clients are appreciating the value of smaller, independent agencies for quicker decision-making and pushing back against industry norms.
Deep dives
Collaboration and Book Creation
The podcast episode discusses the collaboration between Ryan and Charles in creating their new book, How Brands Blow. They talk about how the collaboration began and how they came up with the idea for the book. They also mention reaching out to Byron Sharp to seek his approval for using a similar title to his book, How Brands Grow.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode