42courses Podcast Ryan Wallman and Giles Edwards: How Brands Blow
Nov 21, 2023
Ryan Wallman and Giles Edwards, authors of the entertaining marketing book, How Brands Blow, talk about their collaboration and the process of writing. They analyze impactful work, the resurgence of smaller agencies, and their favorite clients. They also discuss big name brands and recommend their book as a great gift for advertising enthusiasts.
AI Snips
Chapters
Transcript
Episode notes
Struggle with Speed of Culture
- Ryan shares frustration with the idea that agencies must always work "at the speed of culture."
- He argues that focusing on timeless human truths is more important than chasing trends like AI hype.
Beware Marketing Buzzword Recycling
- Marketing buzzwords often recycle old ideas with new labels, creating illusions of innovation.
- True progress means looking past the "fun house mirror" effect to timeless truths.
Teach Timeless Marketing Classics
- Agencies should revive prescribing foundational marketing books to new staff.
- Teaching timeless classics helps maintain core marketing knowledge and planning skills.