Marketing Spark (The B2B SaaS Marketing Podcast)

In this episode of the Marketing Spark podcast, Mark Evans interviews Paul Slack, founder and CEO of Vende Digital, about account-based marketing (ABM) and its growing popularity among B2B companies.The conversation covers the definition of ABM, its benefits, and best practices. Paul explains the four pillars of executing demand or ABM effectively and the importance of intent data in ABM campaigns.Mark and Paul also discuss the common mistakes that B2B companies make when implementing ABM strategies and the challenges of generating leads in a tough economic climate.Paul says that among the keys to ABM's success is the need for marketing and sales alignment and building strong relationships with potential clients.

In this episode of Markeitng Spark, Laura Gainer provides insight into how she helped turned pickleball into North American's fastest-growing sport.Laura talks about how she approached the sport after being hired by USA Pickleball to overhaul its brand, Website, and logo.We discuss how pickleball has attracted celebrities like Lebron James and why it has become so popular.

In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies make with their websites and how to ensure that a website is a conversion machine. We discuss the importance of planning, messaging, and design when building or relaunching a website. Sam shares his insights on how to optimize the homepage, product page, pricing page, about page, and call-to-actions (CTAs) on a website. We also get into the signs that a company needs to redesign its website and where listeners can learn more about Sam and his work.

For many B2B SaaS companies, PR is a mysterious creature.They like the idea of media coverage to drive brand awareness and new business, but they're not sure how PR works and how to approach it.In this episode, Crackle PR's Parry Headrick provides great insight into the inner workings of technology PR and how companies can create win-win partnerships with PR agencies.We also talk about why entrepreneurs don't understand PR, why PR (and marketing) are among the early budget victims, and why Parry is excited about the work from home revolution.

In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth. We talk about how video can be used at every stage of the sales funnel, from initial pitches to product demos and beyond. We also dive into best practices for creating effective video content, including tips for scripting, filming, and editing. Whether you're a startup or an established B2B SaaS company, we will give you the tools you need to use video to drive growth and increase conversions. Join us for an in-depth discussion on how to harness the power of video and take your B2B SaaS business to the next level.

In challenging economic times, marketing budgets are low-hanging fruit when it comes to cost cutting. In the process, many B2B SaaS companies turn to freelancers, contractors and agencies for strategic and tactical support.In this episode of Marketing Spark, Gwen Lafage (who has worked for agencies and as a B2B SaaS marketing leader) talks about how to hire and get value from top-quality suppliers.We also talk imposter syndrome and how B2B SaaS marketers can be creative to break out of the box.

In this episode of Marketing Spark, Andrew Arocha, Drift's chief revenue officer, talks about how less (marketing) will be more amid more difficult economic conditions.He talks about how companies will focus on revenue growth rather than brand awareness, the future of conferences (smaller and more intimate), best practices for ABM, and how companies should approach customer retention and churn.

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important.On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data and information to keep customers in the fold.

Sonny Patel, an expert in chatbot technology and conversational intelligence, discusses the future of AI-powered chatbots for marketing and sales. Topics include the challenges of creating human-like chatbots, the value of personalization, the crowded landscape of the chatbot industry, and measuring the performance of chatbots.

Podcasts can be a valuable marketing tool for B2B SaaS companies because they provide opportunities to connect with customers, prospects, and influencers.  Podcasts can also help generate a lot of content by extracting insight about multiple topics, which can be useful for content marketing efforts.  However, it can be challenging for marketers to convince senior executives to invest in a podcast because it can be difficult to measure return on investment (ROI).  In this episode of Marketing Spark, Connversa Podcasting CEO Jeremy Shere, talks to Mark Evans about: - How companies should quantify ROI - Why podcasts continue to be embrace amid tough economic conditions - The biggest reasons why companies shy away from podcasts - The reasons why companies jump on the podcast bandwagon; podcasts done by competitors being one of biggest factors. - Why consistency is the key to podcast success - The role of podcasts within the sales process