The Positioning and Branding Story Behind Pickleball: Laura Gainor

In this episode of Markeitng Spark, Laura Gainer provides insight into how she helped turned pickleball into North American's fastest-growing sport.

Laura talks about how she approached the sport after being hired by USA Pickleball to overhaul its brand, Website, and logo.

We discuss how pickleball has attracted celebrities like Lebron James and why it has become so popular.