Marketing Spark (The B2B SaaS Marketing Podcast)

Florian Decludt, a renowned strategist, shares insights on leveraging LinkedIn for entrepreneurs, including dos and don'ts of posting, maximizing engagement, and secrets for a standout profile. Learn how to build your brand, network effectively, and supercharge content engagement. Discover the simplistic approach to thought leadership, why LinkedIn is attractive for professionals, and tools for content creation and distribution.

In this episode of Marketing Spark, Mark Evans talks to Mitch Solway, a fractional CMO for startups, about the volatile and ever-changing B2B and SaaS marketing landscapes.We discuss marketing leaders' challenges as they strive to attract prospects while dealing with budget pressures.

This episode takes a dive deep into the intersection of technology, innovation, and public relations. Mark Evans, seasoned B2B/SaaS marketer and ex-journalist, sits down with Nima Olumi, one of the co-founders of PR Monkey. As they unpack the challenges of modern PR, you'll gain insight into how technology is shaping the future of communications, branding, and storytelling. Whether you're a PR professional, an aspiring entrepreneur, or just curious about the world of tech-driven communications, it is a conversation that delivers a big-time knowledge and inspiration. 

In this episode of Marketing Spark, Mark Evans sits down with Dustin Tysick, VP of Revenue, with Testimonial Hero.They discuss the value of customer testimonials, with a special focus on the undeniable impact of video testimonials on the buyer's journey.Mark and Dustin delve deep into the various aspects of video testimonials and their unique ability to connect with potential customers on a profound level. They discuss how video testimonials foster trust, build credibility, and serve as persuasive tools throughout the buyer's journey, from awareness to consideration and, ultimately, the purchase decision.Through real-world examples, Dustin provides tips to capture authentic customer experiences, elicit genuine emotions and effectively showcase the value of your products or services. From scripting and production to distribution and measurement, Dustin offers solid advice and best practices to help businesses unlock the full potential of video testimonials.

Ever wondered how to single-handedly run a marketing department? Dock.us's Eric Doty delivers excellent insights that come from first-hand experience.In this episode of Marketing Spark, Eric shares his thoughts on leveraging the power of connections and underscores the importance of striking while the iron is hot – capitalizing on the unique perspective, excitement, and unbiased outlook that newcomers bring to the table.We discuss quick wins and how to attain them. Eric dives deep into strategies and techniques that will help you make a splash and garner measurable success, even in the early stages of your journey.Whether you are a start-up looking to set up a marketing department or a seasoned marketer planning to go solo, this conversation with Eric will equip you with the tools and motivation to succeed.

In this podcast episode, Mark Evans and Ben Pines, Director of Content at Wordtune and AI 21 Labs, discuss the impact of AI on content marketing. We discuss the evolution of Wordtune and its positioning in the market, the emergence of chat GPT as a content creation tool, and the importance of using AI as an assistant rather than a content creation machine. We also talk about the changing landscape of content distribution and reach, the potential for AI to help content creators succeed in their businesses, and the challenges of spam and fake news. This episode emphasizes the importance of creating high-quality content that stands out and is curated by people.

In this week's episode of Marketing Spark, I had the pleasure of speaking with Jarlath Watson, the principal at the Echlinville Distillery in Northern Ireland. We discussed how a product, specifically Irish whiskey, can expand its market and attract new customers across the ocean.Echlinville has become a renowned brand in the Irish whiskey market, with its high-quality and award-winning products expanding to 27 countries worldwide. But how does it differentiate itself from other Irish whiskeys and break into new markets with limited marketing and sales dollars? Let's dive into the marketing strategies of Echlinville and learn from their success.One of the key strategies of Echlinville is building brand loyalty through its heritage, tradition, history, and craft, as well as having really good liquid. They rely on influencers, bloggers, and writers to promote their brand online, but they also emphasize the importance of face-to-face marketing in breaking through the noise of digital marketing. 

In this podcast episode, Mark, the host of "Marketing Spark," interviews Louis Gudema, author of "Bullseye Marketing" and fractional CMO for B2B startups and growth stage companies. Louis explains his unique approach to marketing and the Bullseye Marketing framework, which has received positive feedback from readers worldwide. Mark and Louis also discuss the process of writing a second edition of a book, the current state of the marketing landscape, and the effectiveness of brand marketing versus lead generation marketing. The conversation highlights the importance of brand and lead generation marketing while acknowledging the different skill sets required for each.

In this  episode, Mark Evans interviews Jim Kraus, President of the Buyer Persona Institute, about the value and mechanics of buyer personas in marketing and sales. We discuss the definition of buyer personas, how to extract insights from customers and prospects, and the value of buyer personas in messaging, prioritization, and business performance.Jim explains the process of developing buyer personas and the key elements that make them effective. Jim emphasizes the importance of talking to recent buyers who have made the exact buying decision that a company is trying to influence rather than relying on existing customers. 

In this episode of Marketing Spark, Mark Evans and Clay Ostrom discuss the importance of brand positioning and how it applies to marketing, sales, HR, product development, and raising capital.We explore how positioning is about finding a unique place in the market and creating a memorable connection with customers.We talk about the importance of clear and effective positioning in order to stand out in a competitive market and avoid being lost in the crowd.We also discuss improving a company's positioning, including understanding customers, analyzing competition, and developing an offering that aligns with customer needs.We also touch upon the key deliverables of the brand positioning process and how to measure the ROI of the work done.