Marketing Spark (The B2B SaaS Marketing Podcast)
Mastering LinkedIn with Florian Decludt: Strategies for Entrepreneurs
Sep 13, 2023
Florian Decludt, a renowned strategist, shares insights on leveraging LinkedIn for entrepreneurs, including dos and don'ts of posting, maximizing engagement, and secrets for a standout profile. Learn how to build your brand, network effectively, and supercharge content engagement. Discover the simplistic approach to thought leadership, why LinkedIn is attractive for professionals, and tools for content creation and distribution.
31:21
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Quick takeaways
- Becoming a thought leader on LinkedIn involves being the best at solving a specific problem for a specific audience and consistently providing value through insights and conversations.
- Success on LinkedIn should be measured by the financial impact on your business, focusing on meaningful engagement with your target audience instead of vanity metrics like views and likes.
Deep dives
The Definition of Thought Leadership
Thought leadership is being known as the go-to person to solve a specific problem for a specific set of people in a specific way. It doesn't require having millions of followers or business success. Being a micro thought leader in a niche can be achieved by being the best in the world at solving a specific problem, providing value to the audience. Many people overthink thought leadership, treating it like a marketing campaign, while it's really about being generous with time, sharing insights, and being open to conversations.
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