Breaking Through the Noise: Marketing Irish Whiskey Across the Ocean

In this week's episode of Marketing Spark, I had the pleasure of speaking with Jarlath Watson, the principal at the Echlinville Distillery in Northern Ireland. 

We discussed how a product, specifically Irish whiskey, can expand its market and attract new customers across the ocean.

Echlinville has become a renowned brand in the Irish whiskey market, with its high-quality and award-winning products expanding to 27 countries worldwide. 

But how does it differentiate itself from other Irish whiskeys and break into new markets with limited marketing and sales dollars? Let's dive into the marketing strategies of Echlinville and learn from their success.

One of the key strategies of Echlinville is building brand loyalty through its heritage, tradition, history, and craft, as well as having really good liquid. 

They rely on influencers, bloggers, and writers to promote their brand online, but they also emphasize the importance of face-to-face marketing in breaking through the noise of digital marketing.