Marketing Spark (The B2B SaaS Marketing Podcast)
Chatbot and the Future of Conversational Intelligence: Sonny Patel
Jan 6, 2023
Sonny Patel, an expert in chatbot technology and conversational intelligence, discusses the future of AI-powered chatbots for marketing and sales. Topics include the challenges of creating human-like chatbots, the value of personalization, the crowded landscape of the chatbot industry, and measuring the performance of chatbots.
25:58
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Quick takeaways
- Conversational AI allows brands to personalize interactions in a hyper-personalized way, creating a more human-like and engaging dialogue.
- The power of AI lies in its ability to personalize recommendations and engage in conversations, resulting in more effective marketing that offers value to consumers.
Deep dives
The Evolution and Role of AI in Live Person's Software
Live Person, a conversational AI company, has evolved from pioneering web chat to focusing on building a brand around being a conversational AI company. While many companies in the conversational AI space are primarily developing basic chatbots to handle simple use cases, Live Person aims to go beyond that by enabling brands to automate conversations and provide a human-like, empathetic touch. By understanding the consumer's intentions, measuring, remembering, and personalizing the response, Live Person aims to create more effective and personalized interactions.
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