Go Beyond Fundraising: The Podcast for Nonprofits

In this episode of the Go Beyond: Pursuant Listening Experience, Taylor sat down with David Sachetti to talk about direct mail. We often hear in the fundraising sector that '"Direct mail is not dead!'" In this episode, Sachetti explains why and talks about the importance of an integrated direct response program that includes both mail and digital channels of communication. Top takeaways from this episode: - People are more likely to give again when giving through the mail - Research shows that 70% of planned gifts come from donors whose first interaction was through the mail - Millennials like receiving mail! It's an interruptor channel for this generation - How to create compelling packaging with your direct mail - how to get the package right

In this episode of the Go Beyond Pursuant Listening Experience, we sat down with Jeff Patrick, CEO of Cohort3. Jeff gives us the ins and outs of livestream fundraising after his research firm just released the Livestream Fundraising report. Per the report: Livestreaming is new, it’s different, and it very likely represents in many ways the future of individual giving for the nonprofit sector. That’s a big statement, of course, and particularly in light of the common refrain from people seeing their first livestream broadcast. “So, people watch other people play video games? For hours?” Some top takeaways from this episode include: - The three things you need to get started in livestream fundraising - The "aha" moments that Jeff had in researching the livestream fundraising phenomenon, like the fact that out of the 2.1B hours of broadcast hours viewed, 1.2B of the livestreams viewed are non-gamer streams. Download the report here: https://www.cohort3.com/livestream

It's no mystery that individuals have high expectations for their digital and online experiences they have when supporting and engaging with your nonprofit organization. We live in "an Amazon world" and this trickles out to the experiences we should strive to create for our donors and supporters. In this episode of the Go Beyond Pursuant Listening Experience, Taylor Shanklin sat down with Suchi Otta, VP of Analytics at Pursuant, to talk about how nonprofits can take a page out of Amazon's book and apply digital optimization practices to create better donor experiences. In the conversation, Suchi shares three things that nonprofits should focus on that are key to successful digital optimization. Suchi says: • Focus on the strategy • Have a measurement plan ready • Focus on your testing strategy

Many organizations have a hard time communicating their "why" and therefore the case for support is often lost. In this episode of Go Beyond: The Pursuant Listening Experience, we sat down with our friend in fundraising, Barbara O'Reilly. We discussed how organizations can better answer the question for their donors: "Why do you need me?" Some of the highlights of the episode include: - Defining your "WHY" as an organization - How can you create the connectivity for ultimate donor loyalty by communicating the WHY - Donors often don't feel valued, heard or seen. The more you can do to personalize the important values for our donors, then you can weave that into the way you talk to them. - How to eliminate the "black hole" status of unrestricted gifts by connecting it to your organization's "WHY"

Tony Martignetti has the most listened-to, longest running podcast specific to the nonprofit sector and he just celebrated his 400th show. Taylor Shanklin at Pursuant had the opportunity to sit down with Tony and get his top three takeaways from all of his experience interviewing nonprofit leaders over an eight-year podcast history of 400 podcast interviews. Top highlights: - Boards have got to be engaged in fundraising - Be relational - You don't know everything

LinkedIn is thriving. In 2017 it hit over 500 million members. Individuals, nonprofit organizations and brands are leveraging the power of the network to drive engagement and build relationships. Have you ever thought about how you could be using LinkedIn for your nonprofit organization? In this episode Taylor got to sit down with Dupe Ajayi to talk about a topic that is very, very near and dear to both of their hearts - LinkedIn and how to effectively network on the social platform and build true professional friendships. In this episode, Dupe shares her tips on LinkedIn tools specific for nonprofits, as well as how to approach connecting with someone that you may not know all that well.

The practice of gratitude is an important part of one's day and important to creating long-lasting relationships with your organization's donors, employees and volunteers. Dave Linn, Psychology professor and COO of the Generosity Series sat down with us to talk about the importance of practicing gratitude, and some tips to adopt gratitude as a regular practice.

How do you measure and track the ROI of your nonprofit organization putting time, money and energy into buiding out great donor experiences? In this episode, Taylor sat down with Hilary Noon, EVP of Analytics, Insights & Experience at Pursuant. Hilary has had experience working in the field at American Cancer Society and now leads the Analytics practice at Pursuant. She shares how to measure and track the effort to build out the best donor experiences, and to get your team on-board with the ROI.

Fundraising events. Just about every nonprofit conducts some sort of fundraising event whether it be a gala, a walk, an endurance event, a golf tournament, etc. Events are a great way to introduce new people to your mission, but all too often the relationship end at the event. So we sat down to talk about how to use events as the first impression and build from that. In this episode of Go Beyond: The Pursuant Listening Experience, Kelly Valasquez-Hague from our friends at OneCause joined Taylor Shanklin to talk about how to create successful fundraising events and use them as a catalyst to a longer-term relationship with your supporters.

What do you do when you are moving your nonprofit technology to a new system? Maybe you are migrating to a new online fundraising technology and you are not sure how and if you should communicate this to your supporters. In this episode, Taylor Shanklin sat down with Maureen Walbeoff to answer this question and talk about the ins and outs of how to communicate (or not) such a shift.