Direct Mail is Alive and Well

In this episode of the Go Beyond: Pursuant Listening Experience, Taylor sat down with David Sachetti to talk about direct mail. We often hear in the fundraising sector that '"Direct mail is not dead!'" In this episode, Sachetti explains why and talks about the importance of an integrated direct response program that includes both mail and digital channels of communication. Top takeaways from this episode: - People are more likely to give again when giving through the mail - Research shows that 70% of planned gifts come from donors whose first interaction was through the mail - Millennials like receiving mail! It's an interruptor channel for this generation - How to create compelling packaging with your direct mail - how to get the package right