How do you measure and track the ROI of your nonprofit organization putting time, money and energy into buiding out great donor experiences? In this episode, Taylor sat down with Hilary Noon, EVP of Analytics, Insights & Experience at Pursuant. Hilary has had experience working in the field at American Cancer Society and now leads the Analytics practice at Pursuant. She shares how to measure and track the effort to build out the best donor experiences, and to get your team on-board with the ROI.