It's no mystery that individuals have high expectations for their digital and online experiences they have when supporting and engaging with your nonprofit organization. We live in "an Amazon world" and this trickles out to the experiences we should strive to create for our donors and supporters.
In this episode of the Go Beyond Pursuant Listening Experience, Taylor Shanklin sat down with Suchi Otta, VP of Analytics at Pursuant, to talk about how nonprofits can take a page out of Amazon's book and apply digital optimization practices to create better donor experiences.
In the conversation, Suchi shares three things that nonprofits should focus on that are key to successful digital optimization. Suchi says:
• Focus on the strategy
• Have a measurement plan ready
• Focus on your testing strategy
Go Beyond Fundraising: The Podcast for Nonprofits