Communicating Your "WHY" to Drive Donor Loyalty

Many organizations have a hard time communicating their "why" and therefore the case for support is often lost. In this episode of Go Beyond: The Pursuant Listening Experience, we sat down with our friend in fundraising, Barbara O'Reilly. We discussed how organizations can better answer the question for their donors: "Why do you need me?" Some of the highlights of the episode include: - Defining your "WHY" as an organization - How can you create the connectivity for ultimate donor loyalty by communicating the WHY - Donors often don't feel valued, heard or seen. The more you can do to personalize the important values for our donors, then you can weave that into the way you talk to them. - How to eliminate the "black hole" status of unrestricted gifts by connecting it to your organization's "WHY"