

The Modern Consultant
Marc
Content changes lives.
The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.
Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.
After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.
The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.
Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.
After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.
Episodes
Mentioned books

Jul 4, 2023 • 1h 25min
#16: From $0 to $1M, then $1M to $20M in Course Sales w/ Danielle Leslie
Key Takeaways:[0:50] – Introducing Danielle Leslie[4:04] – Danielle’s mindset before she gained the moniker “The Millionaire Maker”[6:03] – How did Danielle come up with Culture Add Labs?[11:31] – How Danielle turned a failed webinar into a success[15:38] – Danielle shares how she was able to do weekly webinars in two years[18:18] – The one significant tweak that changed everything for Danielle[21:50] – What is Landmark?[28:13] – Does Danielle do any reflective practices like journaling or meditation to gain insights?[34:53] – Danielle shares her StrengthsFinder result[45:33] – How Danielle retains her passion and energy in business and in life and how she came up with SINCE3000 Podcast[53:07] – Danielle shares how she “quantum leaped” from $1M to $10M[1:02:52] – What is MemberUp?[1:11:01] – Danielle shares more details of her upcoming “inner circle”, focusing on diversity and personal connections[1:16:10] – What inspires Danielle?[1:23:42] – The advice Danielle would give herself if she could go back in timeResources:Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis - https://www.amazon.com/Wanting-Power-Mimetic-Desire-Everyday/dp/1250262488The Course of Love: A Novel by Alain de Botton - https://www.amazon.com/Course-Love-Novel-Alain-Botton/dp/1501134515

Jun 27, 2023 • 47min
#15: Lessons from selling a 7-figure E-Commerce brand and starting a course business w/ Gamal Codner
Key Takeaways:[30:31] – Who is Gamal Codner?[34:12] – How Gamal impressed Fortune 500 trainees and CPAs with his expertise[39:31] – Gamal shares his key learnings after launching Exit Blueprint[47:47] - Common mistakes people make when trying to turn around their business[53:12] – Gamal shares how to continuously grow courses and programs[56:32] - How Gamal helps founders overcome their hidden thinking errors[1:08:49] – If Gamal could go back in time, what advice would he give to his past self?Resources:Learn more about Gamal Codner and his works by visiting: https://codner.co/Learn the Exit Blueprint here: https://codner.co/pages/exit-blueprintThinking, Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555

Jun 20, 2023 • 46min
#14: Sleep Is A Skill: Sleep Optimization Strategies w/ Mollie Eastman
Key Takeaways:[13:34] – Who is Mollie Eastman, and what does she do?[14:20] – Mollie shares the story of her journey launching Sleep Is A Skill[21:15] – The signs you should watch out for when having trouble sleeping and how to improve[30:51] – Common signs of sleep apnea[33:37] – How do you reduce sleep apnea [39:57] – Mollie’s suggestions for tracking your sleep[43:28] – The most surprising thing Mollie has learned since launching Sleep Is A Skill[46:52] – How alcohol affects your sleep and the type of alcohol that doesn’t affect your sleep[51:44] – How to choose the correct lighting to get better sleepResources:Sleep Is A Skill’s Website: https://sleep.me/Sleep Is A Skill’s YouTube Channel: https://www.youtube.com/channel/UCy-IU372xapHLvXnZRbXU7A/videosMollie’s Instagram: https://www.instagram.com/mollie.eastman/Mollie’s Facebook Page: https://www.facebook.com/sleepisaskill/

Jun 13, 2023 • 44min
#13: From a $5K investment to a boring $12M per year business w/ Nathan Hirsch
Key Takeaways:[3:25] – Nathan shares the story of how he made $12 million per year from a $5,000 investment[8:11] – How did Nathan evaluate and compare the different channel sources he tested?[13:38] - Why Nathan and his business partner sold their profitable VA Freelancer business to one of their clients[16:28] – What motivated Nathan to start bookkeeping services[19:40] – The benefits of productizing your service through courses[25:34] – Why Nathan believes you will only know your business partner’s capability during bad times and why delegation is essential as a business owner[27:46] – Why balance between work and social life is essential and Nathan’s best practices[33:13] – The frameworks Nathan uses in his business & his company's core values[35:21] – Nathan shares the $100 challenge and how it helps employees learn the company values and expectations[37:02] – Nathan explains why he hires from the Philippines[40:55] – What advice would Nathan give to himself if he could go back in time? Resources:Paul Graham’s Maker’s Schedule vs. Manager’s Schedule - http://paulgraham.com/makersschedule.htmlDeep Work: Rules for Focused Success in a Distracted World by Cal Newports – https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692

Jun 6, 2023 • 1h 48min
#12: From $3K to $100K Contracts, Depression, Then Pitching $1M w/ Jude Charles
Key Takeaways:[1:17] – Introducing the guest[2:59] – What inspired Jude to embrace vulnerability and authenticity in his stories[11:29] – Jude's work with Steve Harvey and his evolution of pricing[21:17] – How Jude’s contract structure and deliverables evolved[30:18] – How did Jude attract high-level clients like Steve Harvey, and what strategies did he find effective to attract high level clients?[39:22] – How Jude discovered his purpose and leverages his values to guide his work[47:09] – How self-leadership impacted Jude’s life[59:31] – Jude explains how he deals with stress and what he considers helpful and necessary for his relationship with self[1:07:18] – Jude shares his learnings on removing things that caused him burnout and depression (including Jenga)[1:21:19] – Perspective vs. Vision[1:24:34] – What message would Jude send to himself from the future that could change his life today?[1:41:09] – Books that impacted Jude the most[1:44:54] – Jude’s inspiring message to the audienceResources:Why Should White Guys Have All the Fun?: How Reginald Lewis Created a Billion-Dollar Business Empire by Reginald F. Lewis - https://www.amazon.com/Should-White-Guys-Have-Billion-Dollar/dp/1574780360Hot Seat: What I Learned Leading a Great American Company by Jeff Immelt - https://www.amazon.com/Hot-Seat-Learned-Leading-American/dp/1982114711Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham - https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches by Steve Harvey - https://www.amazon.com/Act-Like-Success-Think-Discovering/dp/0062220330

May 30, 2023 • 18min
#11: We’re a Top 10% Globally Ranked Podcast with only 10 Episodes?
We’re a top 10% podcast in 10 episodesWhat it was like to launch the podcastFamily update: Immigrating my parents to the United StatesBusiness: Balancing client work, product development, and the podcastPodcast update: What I’m thinking of doing nextWebsite update: How I’m making it better for everyoneBook update: What we’ve got on the way and whyGuest update: The kinds of guests you can expectQuestion for listeners: What should we do next?Progress over perfection: How to build while flying the plane

May 23, 2023 • 55min
#10: Profit First Professional sheds light on the growth challenges of $1M, $10M, and $100M Businesses w/ Rocky Lalvani
[0:40] – Introducing Rocky “Profit Answer Man” Lalvani[4:57] – How can parents teach their children the principles of building wealth?[8:04] – How Rocky helps small business owners become better financial leaders[13:53] – The common challenges that business owners face at different stages of revenue[22:06] – How Rocky raises awareness for his clients “in measuring success” and guides them in dealing with emotional issues with business decisions[25:30] – Rocky’s biggest personal breakthrough[32:40] – How Rocky helps determine your $10,000/hr task[38:16] – The most unexpected thing Rocky learned from assisting people with Profit First[49:26] – Profit First’s biggest struggle for its clients[51:14] - How Rocky would advise his younger self as a new Profit First Certified ProfessionalResources:Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell - https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297XProfit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz - https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran & Michael Lennington - https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234Rocky Lalvani’s Links:LinkedIn: https://www.linkedin.com/in/rocky-lalvani/Website: https://profitcomesfirst.com/Profit Answer Man Podcast: https://profitanswerman.libsyn.com/

May 16, 2023 • 1h 3min
#9: Consultant to Coder: 1 Year to 100 Legal Firms Using His SaaS App w/ Wouter IJgosse
Key Takeaways: [2:33] – How hitchhiking through 23 countries shaped Wouter's entrepreneurial mindset and perspective[5:52] – How Wouter transitioned from financial engineering and consulting to founding Decision Vault[9:28] – How to you decide which path to go down[15:44] – Wouter’s advice to non-technical founders[27:28] – Why Wouter chose to build a software product instead of an online course[32:08] – How Wouter scaled his product by testing and iterating[37:16] – Why the hitchhiking journey was a double-edged sword for Wouter[40:10] – How a book helped Wouter decide which roles to hire for his product team[48:40] – Takeaways from reaching out to 100 people in a week[53:56] – Wouter’s favorite books for professional and personal development[55:36] – What advice would Wouter give to his past self?Resources:Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell - https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJWink and Grow Rich by Roger Hamilton - https://www.amazon.com/Wink-Grow-Rich-Wealth-Dynamics/dp/9810470134

May 9, 2023 • 1h 12min
#8: From Music Production to $100M Sales w/ Brian Speronello
Key Takeaways: [5:35] – Did Brian’s dad being a chemical engineer influence his career choice?[9:01] – Working as a consultant for a company vs. becoming an independent consultant[13:03] – Why Brian believes being in corporate is “bland and boring”[17:06] – Brian shares his transition from corporate to independent consulting[23:28] – The difference between marketing and direct response sales copywriting[29:51] – Brian shares his perspective on pricing[39:01] – Why Brian believes it’s essential for clients to know and fully understand what they are getting into in business consulting[43:00] – The challenges of creating a copywriting course[51:24] – When is the time for you to hire a copywriter for your business?[56:18] – The challenges of shifting from a service model to a digital product model[1:01:06] – Is it necessary to validate your audience?Resources:Here’s Brian’s special offer for The Modern Consultant’s listeners: https://freelancelikeapro.com/tmcDownload the Powerpoint Presentation on “Three Ways to Grow a Business”: https://www.abraham.com/topic/three-ways-to-grow-your-business/

May 2, 2023 • 1h 5min
#7: How to attract Fortune 500 Clients like Verizon and IBM w/ Earle Richards
Episode Timeline:[3:39] – Who was Earle before consulting, and how did he get into it?[6:10] – Earle shares how his college experience impacted his journey to consulting[9:53] – How Earle’s “Superpower” helped him kickstart his consulting opportunities[15:03] – Did Earle identify as a consultant when he started his consulting services?[21:22] – The advice Earle would give to his past self when starting consulting[23:54] – How Earle gets consulting opportunities with big brands[29:31] – What do consultants often miss when joining a new team?[39:11] – How long a contract should be, according to Earle[45:08] – How clients find Earle organically vs. referrals[50:01] – How Earle leveraged his analytical skills to become a strategic advisor for his clients[53:29] – Earle’s top books & platforms that influenced his consulting style[1:00:40] – Why Earle chose not to productize his consulting workResources:The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss- https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357What is Google Analytics? - https://support.google.com/analytics/answer/12159447?hl=enWhat is Google Tag Manager? - https://support.google.com/tagmanager/answer/6102821?hl=en