The Modern Consultant

Key Takeaways:[4:47] – Who is the man behind Conversion Engineering?[15:40] – Ross shares the appeal of applying engineering to human psychology and marketing[21:22] – How did Ross make the shift from engineering to marketing?[27:39] – Knowing everything now, what would Ross tell himself if he could go back in time?[32:44] – Ross discusses the Offer Cube[36:55] – How did Ross come up with the Conversion Engineering Model?[48:12] – What books assisted Ross in his consulting journey?[59:51] – How do you incorporate the Conversion Engineering Model into your business?[1:10:32] – How do you find the right people for your business?[1:18:12] – Ross shares how the market always evolves and moves from one thing to the next[1:27:49] – What personal and professional books Ross recommends that could change your life[1:30:45] – Ross's question for the next guestResources:I Love Marketing Podcast: https://ilovemarketing.com/episode-list/The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich - https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898The Art of Learning: An Inner Journey to Optimal Performance - https://www.amazon.com/Art-Learning-Journey-Optimal-Performance/dp/0743277465Work the System: The Simple Mechanics of Making More and Working Less - https://www.amazon.com/Work-System-Mechanics-Working-Revised/dp/160832253XDiscipline Is Destiny: The Power of Self-Control - https://www.amazon.com/Discipline-Destiny-Power-Self-Control-Virtues-ebook/dp/B09PB1SB72Essentialism: The Disciplined Pursuit of Less - https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382

Key Takeaways:[2:30] – Introducing Juliana Marulanda[4:00] – Juliana shares a story of how she got her Boston Terrier, Mojo[8:46] – Creating a learning plan for Mojo[11:45] – Juliana shares how her psychology background influenced her perspective on digital operations[17:35] – What are the common challenges you will face as a consultant and how do you overcome them?[21:31] – What's missing in consulting that hinders consultants from growing[23:47] – Juliana shares why she transitioned away from one-on-one client work[31:01] – What is a cohort and how did Juliana come up with this model?[37:21] – The importance of having a quick decision-making process as a team[50:00] – Juliana shares her thoughts on ChatGPT’s effects on business operations[55:02] – How to become a better manager[1:06:43] – What is the hardest part about growing yourself and your team?[1:17:47] – If Juliana could go back in time, what advice would she give to herself?Resources:Learn more about Scale Time: https://scaletime.co/

Primoz Bozic is the founder of media properties such as PrimozBozic.com, CopywritingProdigy.com, and StrategicParenting.com. In today’s episode, we cover his journey from a $7 per hour programmer to 7-figure marketing agency owner in Slovenia, where the average hourly rate is $10 per hour. While there’s no shortage of insightful gems for professional marketers and online business builders, we also get personal, starting with who he was before starting his consulting journey: - Bullying that led to him repeating the last year of high school - Breakdancing his way out of depression - How he left his “hobby” of national Slovenian powerlifting and is now practicing yoga in Copenhagen, Thailand We cover it all. If you already know Primoz, then prepare to discover stories he’s never shared before. ----------- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://marcaarons.ck.page/e80656462f If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.

In this episode of The Modern Consultant podcast, I have the pleasure of hosting Margo Aaron. Margo is the co-founder of Brainstorm Road, a community of practice for shipping your dream project. Her work has been featured in Inc, The Observer, Thrive Global, and Thought Catalog. She's taught thousands of students how to sell honestly and market ethically through her online courses. You can find her over at ThatSeemsImportant.com where she writes the most popular unknown newsletter on the internet. Topics we cover: - How Margo went from academic research to marketing - Why the world of personal development is helpful for marketers - To understand human behavior, use empathy and perspective taking. - Can marketers use positive psychology to motivate buyers? - Should your marketing include stories that are painful for your audience? - From consultant to online creator: how should we mentally prepare? - How to set boundaries in business and creative expression - How vulnerable should consultants be online? - How can consultants get better at messaging without becoming professional copywriters? - How should consultants market to people who don't know their brand or track record? - What would "Margo the Marketer" travel back in time to tell "Margo the Researcher"? - Where can we find out more about Margo? ----------- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://marcaarons.ck.page/e80656462f If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.

To kick the show off, we wanted to do something special. Here's the backstory: Recently, I had the opportunity to be interviewed by my friend and fellow podcaster, Brandon Fong. He has a top 2% globally ranked show where he’s interviewed NYT bestselling authors, former Olympians, and one of the original sharks from Shark Tank. Something you wouldn’t know though is that in the highlight reel for his podcast, he has guest after guest saying that out of hundreds of interviews, Brandon’s was the best. After being interviewed by Brandon myself, I can say with confidence that I agree, which is why I asked him if he'd let me use the interview to kick off the show. Here’s a touch of what we cover: - How I grew up as an Encyclopedia kid - How I immigrated to the United States when I was 16 to go to college. - How becoming a research assistant on a Harvard-led study taught me the basics of copywriting - How an online course helped me grow my first website to 700,000 visitors. - How sending surveys to your audience can tell you who they are, what they want to buy, and what price points they want to buy it at - Why I launched The Modern Consultant I’m excited to share this one because, honestly, it’s a fun chance to share more of my life in a way I’ve never done before. Want to check out more of Brandon's episodes? Check out his show here: https://link.chtbl.com/7fm

Welcome to the first episode of the Modern Consultant! Meet your host, Marc Aarons, as he shares: - The "Why" behind the Modern Consultant - Who this show is for - Who this show is NOT for - What you can expect as a listener