The Modern Consultant

This week on the Modern Consultant, I host Michael Roderick. Michael is founder of Small Pond Enterprises, where he helps thoughtful givers become thought leaders. To do it, he uses two frameworks:The Thought Leadership Triple Threat - this is combination of becoming a scientist, celebrity, and magician in your niche. The A.I.M. Referability Framework: this stands for accessibility, influence, and memorability. If you're lacking any of the 3, then your referability drops. It works for lead generation, new business, and brand awareness.That's just a slice of what we get into.Topics We Cover:The Three Components of Referability: Michael delves into the three crucial elements of referability that consultants and professionals need to cultivate - accessibility, influence, and memory. Each component plays a pivotal role in creating a lasting impact and garnering referrals.Targeting Sleeper Markets: Michael introduces the concept of sleeper markets, previously untapped markets that hold great potential for success. By exploring different angles and targeting aspirational markets, consultants can find opportunities for growth and increased profitability.The Thought Leadership Triple Threat: Drawing from his theater background, Michael compares thought leadership to the triple threat in the performing arts. Thought leaders, like performers, need to embrace the roles of scientist, celebrity, and magician to captivate their audience and gain influence.Developing Advanced and Strategic Courses: While many seek guidance on creating basic courses, Michael offers insights into crafting more advanced and strategic courses. By focusing on way of thinking and implementation while incorporating unique information, these courses cater to the Excellence market and provide long-lasting impact.Timestamps:[00:01:00] Helping givers become thought leaders by packaging ideas.[00:03:01] Triple threat: scientist, celebrity, magician in leadership.[00:07:06] Sales rely on celebrity and market type.[00:13:19] Strategic courses sold to the Excellence market.[00:14:41] Sleeper markets offer untapped potential for sales.[00:22:27] Echo chamber hampers business success, assumptions dangerous.[00:25:38] Financial ceilings and floors vary across industries. Assumptions about value can be misleading. Consultants attract wrong clients with unrealistic promises.[00:30:22] A.I.M. - The referability framework which stands for accessibility, influence, and memory. Key factors for creating memorable ideas, including using unique language, evoking emotions, simplifying complex information, and providing a clear structure for processing and sharing the ideas.[00:39:37] Referability partners are translators, amplifiers, and producers. Translators make things accessible, amplifiers connect and promote, and producers help exploit talent to make it bigger.[00:42:17] What advice would he give himself if he could do it all over again?About The Guest:Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.Find out more at: http://www.smallpondenterprises.com/About The Host:Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.

This week on the Modern Consultant, I have the honor of hosting Rob Howard. Rob is founder of HDC (Howard Development and Consulting) - a high-end, full-service web design and development firm for the world's largest organizations, ambitious entrepreneurs, and creative agencies. What makes HDC even more unique is their expansion into digital products: online courses, workshops, and training programs. In short, they don't just do the work, they teach it as well.Full disclosure, Rob has been a client for several years and through our work together, he's launched multiple online courses, which has grossed well over $100K in product-based revenue.Topics We Cover:1. It’s Not For Everyone: Scaling up and delegating course content creation can be more challenging than expected, requiring a unique skill set and understanding of individual strengths within the team.2. Know Your Team: Building a team to create workshops and courses can be a stressful experience, especially when the project is more nebulous compared to typical client work.3. Market and Sell: Enjoying content creation and having a liking for it is crucial in the online course world, but it's equally important to be good at marketing and selling.4. Service + Product Business: It is possible to have a healthy client services business while also offering courses, subscriptions, or even software, providing multiple revenue streams.5. Test In 10 Hours: Transitioning from client services to building products involves a different mindset and upfront investment, but both can be profitable and complement each other.6. The First $100K: The importance of validating and launching products or services using a Kickstarter-like approach to minimize risks and gather valuable feedback from potential customers.<iframe width="560" height="315" src="https://www.youtube.com/embed/90a6nXm1yIY?si=0GHcxr8iWMnJ-udm" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>Timestamps:[00:00:17] Rob Howard, founder of Howard Development and Consulting, offers web design and development services along with education on AI and building a digital agency.[00:03:33] The fallacy of needing to choose between client work and other products. Continual evolution is necessary in a 30-year career.[00:06:45] Diversify business with courses and client services. Courses offer potential for infinite upside, while client projects have strict ceiling. Reframe courses as self-directed projects for psychological benefits.[00:12:49] There is a significant difference in profitability between client services and self-directed projects. Client services offer more certainty, but there are psychological hurdles to overcome when transitioning to self-directed work. Both can be profitable and complement each other.[00:15:58] Traditional jobs have perceived security but also involve risk. Just like flying is safer than driving, client services are not necessarily safer than products. Use a Kickstarter-like approach by selling the table of contents of a product or service before building it. This allows for instant validation and reduces the risk of investing time and money into something that may not be successful.[00:23:43] Rob recommends Marc's template to gather feedback on potential products through surveys. The survey asks questions about pricing and preferences, which helps identify the ideal price for a product. [00:28:34] Creating and delegating course content was more difficult than expected due to stress and differing preferences among team members. Content creation requires a unique style and is not easily assigned to those skilled in other areas.[00:31:44] Transitioning to new roles can have unexpected effects on the brain, and not everyone is suited for certain skills or tasks. Rob regrets not considering this when assigning live webinars and recording courses, as it caused more stress than anticipated. [00:35:46] Helping people transition from conscious incompetence to conscious competence is valuable.[00:37:21] Being able to move between stages of learning is essential for effective teaching. Empathy and understanding one's own challenges are key.[00:40:56] Importance of selling and marketing in courses.[00:44:08] Reframing sales as a service that improves lives, not sleazy.About The Guest:Since 2009, they've partnered with over 150 creative agencies to deliver high-end, pixel-perfect web projects to their clients.Find out more at: https://hdc.dev/About The Host:Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.

This week on the Modern Consultant, I have the honor of hosting Jordan Godbey,Jordan is the founder of GrowthCommunity, an entrepreneur, and certified Circle expert who's launched over 40 communities for his clients. He's also a course creator himself who generated over $1.5m dollars with a niche course and his passion is helping other experts build community-powered courses that deliver powerful transformations in their students' lives.While that may sound a lot like what I do - through our podcast, we found the difference: while I focus on making sure that the curriculum within a course is exceptional and delivers the transformational value, Jordan focuses on making sure the community infrastructure that surrounds the course, is also exceptional to support the learning journey.Topics We Cover:1. The importance of niche specialization: Jordan suggests becoming a productized service business focusing on a niche outcome or transformation. This helps differentiate your agency from others using a standardized playbook.2. Moving away from the agency model: The speaker realized that the continuous cycle of getting more clients, hiring more people, and selling more hours was not aligned with their growth goals. They decided to transition into the online courses world for a change.3. The power of community support: Traditional courses often lack the necessary support and guidance for learners to implement what they've learned. Jordan emphasizes the importance of community interaction and support in helping students sustain motivation and achieve meaningful transformations.4. The value of high-ticket programs: While some may be shocked by the high price, Jordan highlights the shift from content-based courses to Masterminds where the value lies in the community and networking. Successful entrepreneurs have found value in these high-ticket programs to scale their businesses.5. Strategic courses vs. tactical courses: Strategic courses offer larger transformations but may require longer timelines and the support of a community. Tactical courses, such as video editing tutorials, are effective for straightforward instructions and practical knowledge.6. Transitioning from consultant to course creator: The speaker shares their journey from running a digital marketing agency to specializing in online courses. They realized that their long-term focus was not in the agency model and found an opportunity to lead the development of an online course in the medical field.Timestamps:[00:01:26] College computer guy discovers the power of SEO.[00:03:52] Journey from SEO to full-service digital agency.[00:07:25] Early college grad seeks diverse experiences, finds niche.[00:11:23] Productized service business: niche, specific, less competition.[00:16:31] Focus doctors on helping people, not technology. Appreciate diverse skill sets but specialize. Integration and impact are important. Pursue learning with purpose and values. Avoid golden handcuffs, seek growth. What happened after 18-month sprint?[00:18:54] Realizing the limitations of consulting, pursuing entrepreneurship.[00:27:36] Community support is crucial for success.[00:32:43] Online courses for tactical skills vs strategic skills[00:36:36] High ticket programs focus on identity mindset.[00:40:16] Value, pricing, and scalability in high-ticket programs.About The Guest:Jordan is the founder of GrowthCommunity. He's an entrepreneur and certified Circle expert who's launched over 40 communities for his clients - Circle is a community platform that is expanding to also include online course hosting. He's also a course creator himself who generated over $1.5m dollars with a niche course.Find out more at: https://growthcommunity.co/About The Host:Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.

This week on the Modern Consultant, I have the honor of hosting Luisa Zhou, former space station engineer turned multi 7-figure course coach for professionals who want to escape the 9-to-5, and grow a freedom business on their terms.In a social media world where influencers flip between "vulnerability overshares" and meticulously filtering public personas to grow their follower counts, Luisa has taken a noticeably "quieter" approach. As a self-described business minimalist and very private person, you may hear about her German Sheperd Falco, but that's about it.I don't know about you, but personally, I find that refreshing, because she focuses on creating what I call "high-utility" content. Content that's focused on helping people, as opposed to content that's too focused on being "likeable". Sure, likeability matters - but once trust is established, there's going to be a lot more time spent on problem solving to get to someone's goals, as opposed to knowing the latest that happened on their last dog walk.If you vibe with that approach, then sweet, it's probably why you're still on my email list, and probably why you'll like...Topics We Cover:- When to launch and when to evergreen: Going from a higher conversion live launch model to an evergreen model- Google SEO, YouTube organic content, and paid Facebook ads - what each channel is good at and what it's not- CEO decision-making: The "front page of New York Times" test.- Family and health: Why she does what she does.Timestamps:[00:00:00] Luisa Zhou: Went from space station engineer to being advertising agency executive before online courses and programs.[00:02:24] Sharing expertise through courses, solving problems for others.[00:05:42] Live launches drove rapid growth for 4-5 years but it was high risk and stressful so she found a way to make it sustainable.[00:08:00] Sustainable business allows her to care for parents.[00:15:12] YouTube is the best platform for long-form content and connecting with viewers. Text articles lack personality, while YouTube allows for social engagement and storytelling. Instagram is not a priority due to limited time. YouTube videos and a daily newsletter are the main commitments.[00:20:16] Facebook ads became repetitive and time-consuming. High costs and decreasing returns led to exploring other options.[00:22:37] Running ads sporadically, focusing on SEO. Currently not running paid traffic consistently, as Facebook ad restrictions are tiring. Investing in SEO and scaling content with increased articles.[00:28:39] Clear, specific courses tailored to individual needs. She offers flagship programs on different topics and other courses on specific skills. The goal is to make it clear and to the point for the customer.[00:32:15] Trial and error is the best way to learn what you need. Personal preference determines if you prefer group programs or one-on-one coaching. Trust your intuition as customers are intuitive.[00:34:52] Revenue from courses, limited coaching spots available. Intuitive application process. Genuine selection based on fit.[00:39:25] Align goals, increase prices, create leverage. Group or self-study course options. If doubling revenue is the immediate goal, increasing prices and delivery might be best. Starting with a group offering can provide feedback and sales, then evolve into a self-study course. This approach allows for both time to create a quality product and generate revenue.[00:42:02] Decision heuristic: Would you be proud if it was on the front cover of the New York Times? Use this as a guide to make better decisions.About The Guest:Luisa Zhou is a leading entrepreneur, business coach, and investor, who helps people start and scale their own profitable online business. She’s helped thousands of students build their own businesses to 6- and 7-figures. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Business Insider, and more.Find out more about her at: https://www.luisazhou.com/About The Host:Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.

To scale from helping people 1-on-1 to helping "1-on-many", can feel like a daunting task, especially if you don't know where to start.However, if you're a service provider, then you have an unique advantage. You get to simplify the vague goal of scaling into this clearer description:I want to go from 1-on-1 to "1-to-many" marketing, sales, and delivery.If you describe it that way, things become much clearer. For example, it becomes clearer that launching an online course, would be a "1-to-many" delivery strategy. On the other hand, writing a transformational non-fiction book, would be a "1-to-many" marketing strategy.That said, both, if done right and with intention, your book can inspire, and even go so far as to change someone's life. Then, to go even deeper, a course can deepen the impact - continuing where the book left off.However, where would you even start and how do you begin to think about that?To help answer that question, I'm excited to host this week's guest on The Modern Consultant:Bryna Haynes.About Today's Guest:Bryna Haynes is the founder and CEO of WorldChangers Media. As a nationally-known book strategist, speaker, ghostwriter, and editor with over 17 years of experience in the publishing field, she has helped hundreds of thought leaders, teachers, healers, and enlightened entrepreneurs deliver their messages and radically uplevel their expert status through best-selling, impact-driven books. Titles she claims in her spare time include: self-reinvention savant, LEGO castle designer, dragon tamer, luxury travel hacker, and connoisseur of kick-ass boots.Find out more about her at http://www.worldchangers.media/.Questions We Answer: Authors and Course Creators: How can we road test ideas before writing a book or starting a business? Sales: How do sales arguments need to be constructed carefully in direct response copywriting to avoid attacking the ego? Why is this important for ethical persuasion?Business Strategy: How do sales arguments need to be constructed carefully in direct response copywriting to avoid attacking the ego? Why is this important for ethical persuasion?Book Structure:  How to front-load story and following a 3-point plot arc to create reader connection and how to use it for teaching a lesson?Whether you're into books, courses, or both, there's no shortage of details to get into on this one.Timestamps if you like details:[00:00:00] "How would you describe who you are and what you do?"[00:03:04] Brand refresh leads to focus on family.[00:08:16] Accidental journey into nonfiction editing and writing.[00:13:44] Books create immersive experiences, teaching lessons with emotion, imagination, and engagement. [00:21:18] Storytelling evokes emotions and creates resonance, connecting with readers.[00:24:41] Transformational Book Structure: Front-loading a transformational nonfiction book with story is important, followed by a journey and the transformation of the hero (reader). Each chapter consists of story, discussion, and instruction, with the story becoming shorter as the book progresses. The goal is to leave readers with guidance on navigating their new selves in a familiar world.[00:31:45] Types of stories: It depends on the audience's resonance. Authors should consider meeting readers where they are and show the potential outcomes of following or ignoring their advice.[00:39:24] Test your ideas: Personal expertise may not align with audience interests; teaching and presenting ideas leads to their development; understanding audience desires and needs ensures better service.[00:47:32] Books In Your Business Model: Selling millions of copies is rare, so it's more valuable to connect with a smaller, engaged audience. Sales take time, and a long-term strategy is needed to leverage the book for speaking and media opportunities. The quality of the book is crucial, but often overlooked in the publishing industry.[00:55:01] Books Take 12-14 Months: Writing process takes 6-8 months, editing takes 6 months. Final book takes about a year to 14 months.[00:58:40] Becoming an author is a hero's journey: it transforms the way you see your own work, and inspires you to put it into the hands of as many people as possible.About The Host:Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.

Last week, I had the pleasure of hosting Kevin Rogers on The Modern Consultant podcast. Kevin's the founder of CopyChief, where he's helped over 9,000+ copywriters and business owners get better at their copywriting. That's excellent, because one of the CopyChief motto's is "no one writes alone".But, then, that begs the question - who does Kevin go to when could use a second set of eyes on his copy?That, my friend, is where Justin Blackman comes in.About Today's Guest:Justin Blackman is a brand voice expert who’s written for more than 429 people and managed to sound like every one of them. He uses an ultra-specific voice mirroring process called Brand Ventriloquism® to analyze and replicate the nuances that make your voice unique, and documents it so you can scale your content without sacrificing authenticity. He’s created voice guides for Amy Porterfield, Stu McLaren, Todd Herman, Bobby Klinck, and Danny Iny — and worked with top brands including Puma, IHG hotels, 5-hour Energy, and Red Bull.He also runs copywriting workshops that show you how to evolve your style and punch, power and pop to your everyday writing at the Brand Voice Academy - all the people say he’s pretty fly for a write guy.If that sounds like a vibe, then the lessons from today's episode are for you.Highlights:Codifying Your Voice: The 3-parts of any personal and professional brandVoice vs. Point of View: What's the difference between having an expert perspective (point-of-view) and a brand voice that's recognizable anywhere?The Nuance of Personalizing Your Professional Brand: How do you, as an expert, know which of your personal values should remain personal values, and which ones should inform your professional brand?Incorporating Personal Branding into Work: Justin discusses how he incorporates his own brand voice into his services but keeps it separate from BrandVoice Academy. He emphasizes the importance of maintaining consistency within each brand while allowing creative freedom for co-trainers and guest experts to express their own styles within the framework provided.Upgrade Your ChatGPT Prompts: Unspecific prompts fail - understand the detail you need to add to get quality output. Whether you’re a copywriter looking to refine your skills or a business owner seeking to establish a strong and authentic brand voice, today's episode has your back. Grab your favorite beverage and digital notepad to start codifying the uniqueness of your own voice.Timestamps if you like details:00:02:11 The 3-part framework for brand voice: vocabulary, tone, cadence.00:06:06 Feedback: Identify challenges, adjust language and punctuation.00:09:25 Working with AI tools for voice expertise.00:14:26 Deciding between threads, productizing expertise into course.00:15:32 Two writers collaborate, blending their styles cautiously.00:19:28 Separate personal and brand voice for business.00:25:37 Personal and professional values have different contexts.00:29:01 Precision in copywriting builds confidence and protection.00:32:42 Accidental shift in audience led to success.00:35:11 Passion for personal and corporate brands.00:38:29 Networking leads to word of mouth referrals.00:43:10 Discovering Brand Ventriloquism in a supportive environment.About The Host:Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.

Can A.I. powered platforms like ChatGPT replace sales copywriters? That's just one of the questions I'm finding the answer to on this episode of The Modern Consultant with our guest, Kevin Rogers. If you're in the world of direct response copywriting, then Kevin needs no introduction - that's because he's the founder of CopyChief, a community of direct response copywriters and the world-class companies who hire them. With over 9,294 members, a training vault for learning copy, a professional job board and over 795,550 podcast downloads. If there's anyone who has his pulse on how the world of professional copywriters are not just reacting to AI, but how they are using it in their daily workflow, it would be Kevin.Highlights:- The stages of grief, but for AI-driven copywriting.- How Kevin uses ChatGPT is his personal workflow: what it's good, bad, and ugly at.- Why communities need a core training or curriculum to grow their community- The specific price point he tested with over 9,000+ members of CopyChief over several years- Why core values made a long-time team member cry- If he had to choose between chocolate chip cookies or oatmeal raisin, which one would he choose?Timestamps of what jammed on are here for you:[00:00:00] How Kevin went from stand-up comic to sales copywriting.[00:02:03] Copy is like a conversation, with interaction and pacing. Instinct for reader response is important.[00:09:11] The speaker's inspiration for starting a CopyChief came from a previous board that closed due to conflict. They wanted to create a digital space for copywriters to connect and collaborate. The forum has grown and attracted many helpful members. The forum is paid to ensure a positive and supportive environment.[00:18:10] The stages of grief for AI-driven copywriting. The copywriting world is split between denial and excited acceptance.[00:25:53] Kevin shares where AI is inaccurate and where it can be helpful assistant for researching and generating content. [00:29:14] Kevin used ChatGPT to gather responses and analyze them for their copywriting program. They found 31 important topics but acknowledges that machines cannot replicate human emotions and experiences.[00:34:40] The importance of core values, reactions to change, and the challenges of people management in business.[00:39:58] CopyChief's core values are honest communication, honoring commitments, continuous learning, and pride in performance.[00:45:10] Entrepreneurial Operating System: The importance of regular meetings and clear communication in a company's operating system, emphasizing the need for commitment and alignment.[00:54:18] Starting a community requires a central activity or foundational training. A signature training or course can help build an audience.[00:58:15] Pricing is important but tricky to lower. Started at $47/month, gradually raised to $14.90/year. Sweet spot was $599-$799/year. Raising prices effective for attracting new members. Caution when lowering prices.[01:02:49] Lessons from Tech Platform Changes: Resulted in the loss of user engagement and history. However, the new format introduced private clubs with more activity and better overall engagement. Users can choose between a unified discussion or segmented groups. Having private clubs has created valuable relationships.[01:10:46] Productization: Are you able to help people quickly solve problems? If people are willing to pay attention and money for your help, create a product/service around it.About The Guest:Kevin Rogers is a stand-up comedian turned copywriter, coach, and founder of CopyChief: a paid community of high-quality professional copywriters and companies that hire them.With over 9,000+ members served and millions in copy project agreements signed, it's become a place for hundreds of companies to connect with and trust the copywriters they work with.To find out more about CopyChief, visit: https://copychief.com/.About The Host:Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.

Can an OnlyFans creator teach you how to grow your online education business?That’s the question I’m answering today with the help of Bryce Adams, who, after growing a successful 7-figure E-Commerce brand, started an OnlyFans account on a whim in the middle of the pandemic.The first night, she made $62, showed it to her boyfriend, who then replied…“Wait what?”A few scrolls and market research clicks later, then told her:“We’re gonna crush this. Give us 6 months.”The rest is business history: They transferred the parts of their E-Commerce skills that they could but quickly learned that any content business can be a grind. That said, they leveraged market research, positioning, product development, and hiring within their families to drive $10M in revenue in 2 short years.Now, they have a team of over 20 employees, give over $100,000+ to charity, and also run their E-Commerce business in less than 30 minutes per week.This…is not a regular story.Inside, you’ll find stories of family, altruism, community growth, paid advertising, organic marketing, and everything in between.Relevant for Modern Consultants that want to spend more time with their families?Yes.Definitely.But only if you’re open to finding insights that are off the beaten path. In this episode, we cover:1. Building a solid foundation: Bryce and her team focused on creating content and building their product for the first two years without relying on social media. Their initial success showcased the power of their product alone.2. Generating sales without social media: Bryce generated an impressive $5,000,000 in sales without any social media presence. They primarily built their fan base within the platform by advertising through collaborations with other creators.3. Diversifying content: While their main income stream comes from adult platform videos, Bryce and their team are starting to explore creating safe for work content for platforms like YouTube and TikTok. They aim to share their personalities, friendships, and experiences with a wider audience.4. Fear of negative feedback: Bryce addresses the common fear of negative feedback and offers advice for those hesitant to share their work or ideas due to this fear. They encourage embracing authenticity and not worrying about others' judgments.5. Embracing charity and community: Bryce and their team have made charity a significant part of their OnlyFans page, raising and donating over $100,000 to various causes. They see OnlyFans as a community where people can be themselves and support each other.TImestamps:[00:00:54] How she donated $100,000 to various charities.[00:03:15] Started e-commerce business out of high school, grew it with friends and family. Transitioned to digital space. Tried OnlyFans, saw opportunity, did market research. Committed full-time and scaled quickly.[00:07:31] Boyfriend girlfriend team evolves adult content business strategy.[00:11:16] Being authentic on OnlyFans creates community and support.[00:15:02] Team of over 20 employees handles editing, content creation, and support.[00:18:53] Exploring creator economy, payments, and investments[00:23:26] How her family reacted to her doing OnlyFans.[00:27:25] OnlyFans is a secure and transparent platform.[00:29:33] Building a dream house, expanded space, new gym.[00:35:00] Focused on product, building content, social media. Bringing in more fans. Creating safe content for different platforms. Displaying personalities and friendships to more people. Working and documenting experiences for enjoyment.[00:37:03] Filming is done on a phone. Fans appreciate authentic and raw footage. Travel with friends who capture content.[00:44:04] Paying customers better than free; dealing with YouTube comments.[00:50:16] Data-driven approach overcomes fear or success.About Bryce:Bryce Adams is a serial entrepreneur who built her first multi-million dollar business right out of high school. Most recently she's known for being the #1 liked creator on OnlyFans and earns in the top 0.01% of all creators on the platform. She's also the first creator on the platform to have over 1 million active fans. Bryce loves animals and lifting heavy weights. You can find her on Fitbryce.com and Instagram fitbryceadams (both SFW). 

Key Takeaways:[00:03:00] Creative director helps businesses create standout brands.[00:05:35] Copywriting career, transition to strategy and coaching. Retirement in 2020 with rebranding.[00:12:09] Visual branding certification led to full creative direction.[00:22:07] Unsure how to communicate on social media.[00:29:35] Reflection, company, confusion, brand perspective, expertise.[00:32:10] Testing ideas with small bites builds confidence.[00:39:10] Distinct point of view makes your brand unique.[00:43:41] Pattern recognition key to successful branding.[00:48:02] Digging deep, having fun, pushing boundaries.[00:53:06] Visuals captivate and create memorability instantly.[01:04:29] Decadent, chunky ice cream mix with snacks.

Timestamps:[00:02:46] Service professional positioning relies on values alignment.[00:05:49] Content needs for service professionals: problem awareness, diagnostic tool or process.[00:08:29] Right sequence crucial for solving Rubik's cube. Product flywheel framework helps solve the issue. Diagnostic tool and quiz used to evaluate. Custom road map created based on needs.[00:10:52] Diagnostic tool, provides insight, valuable in sales funnel.Topics Covered:1. Introduction to the new website redesign and the "work with me" page- Mention of the product flywheel framework on the "work with me" page2. Overview of the Product Flywheel Framework- Explanation of the four parts: revenue flywheel, audience flywheel, offer flywheel, and sales flywheel- Focus on the importance of the sales flywheel and its connection to the customer journey3. Positioning and Values-Driven Decision Making- Emphasis on the need for positioning before designing the customer journey- Incorporating personal and professional values as a differentiator- Using values alignment as a guide for working with clients- Examining patterns across clients to clarify values alignment4. The Impact of Positioning on the Customer Journey- Positioning's effect on every touchpoint in the customer journey- Importance of aligning content, messaging, home pages, emails, and advertisements with positioning5. Introduction of a Diagnostic Tool for Problem Identification- Example of 16personalities.com and its personalized Myers Briggs personality test- Value of including a diagnostic tool in the sales flywheel to provide educational content- Mention of a diagnostic tool for identifying potential problems and solutions6. Focus on Helping Service Providers Prioritize Family Time- New positioning emphasizing spending more time with family- Data revealing that over 50% of clients are service providers seeking more family time- Importance of understanding clients' driving motivations for positioning7. Importance of Solving Problems in the Right Sequence- Introduction of the Rubik's cube analogy for problem-solving- Introducing the product flywheel framework as a solution- Need for a diagnostic tool before introducing the framework- Creation of a 10k course quiz for diagnostic checks on the product flywheel framework8. Importance of Having a Roadmap and Aligning Values- Highlighting the value of having a roadmap before starting a project- Focus on aligning values with actions- Commitment to providing value throughout the customer journey9. Content Needs for Service Professionals in the Early Stages- Importance of problem awareness to guide customers towards the best solution- Content needs during early stages, including diagnostic tools and needs analysis- Creation of a 10k course quiz as a diagnostic tool for online course experts10. Creating Diagnostic Tools to Increase Problem Awareness- The complexity of diagnostic tools based on niche or industry- Power of diagnostic tools in raising problem awareness- Example of WebMD's symptom checker as a diagnostic tool11. Challenges in Problem-Solving and the Rubik's cube analogy- Difficulty in solving different aspects of a problem without creating new issues- Frustration of feeling stagnant or progressing backward- Importance of solving for all sides of the Rubik's cube12. Testimonials and Impact on Clients' Families- Testimonials highlighting the impact on clients' families- Appreciation of the impact on families and acknowledgment of its importance13. Positioning as a Business that Helps Position Clients- Value in positioning oneself as a business that assists clients with positioning14. Creating Messaging for the Customer Journey- Importance of creating tailored messaging for different stages in the customer journey- Necessity to adjust messaging for various channels15. Understanding the Stages of the Customer Journey- Introduction to HubSpot's inbound leads methodology- Breakdown of the stages: visitors, leads, opportunities, buyers, and repeat buyers.