The Rent Roll with Jay Parsons

Joanna Zabriskie, CEO of BH Management with over 100,000 apartment units under her wing, discusses innovative all-in pricing strategies. She shares surprising results from rolling fees into base rents, impacting leasing traffic and occupancy. The conversation dives into the psychology of pricing, consumer transparency, and the effects of demographic shifts in the rental market post-pandemic. Insights on renter income ratios and evolving tenant profiles unveil intriguing trends, challenging common assumptions about affordability and market dynamics.

Alicia Miller, Head of U.S. Capital Markets for Black Salmon, shares her insights on the challenging landscape of real estate fundraising, particularly amidst macroeconomic uncertainty. She discusses the differing sentiments of domestic versus foreign investors and offers strategies to navigate these obstacles. The conversation highlights the resilience of the multifamily market, innovative housing incentives in Florida like the Live Local program, and the impact of tech sector shifts on Austin’s housing dynamics, making for a captivating dialogue on current market trends.

Branden Lombardi, President of BB Living and a key player in build-to-rent (BTR) strategies, discusses the latest trends in suburban infill development. He shares insights on the shift from exurban to suburban opportunities in the BTR market, alongside evolving construction strategies. Lombardi highlights the resilience of the single-family rental (SFR) market and the advantages of new constructions as an alternative to traditional home purchases. The conversation unveils the growing importance of marketing rental living as a practical option for many.

Alfonso Costa Jr., COO at Falcone Group and former HUD official, shares insights on the evolving apartment market. He emphasizes the importance of collaboration between public and private sectors to address housing challenges. The conversation dives into effective strategies for new development amid high interest rates and ongoing economic uncertainties. Alfonso also discusses Florida's 'Live Local' initiative and its impacts on workforce housing, along with insights on navigating current construction costs and evolving market dynamics.

Jesse Stein, Global Head of Real Estate at Airbnb, dives into the complex role of short-term rentals in the housing market. He discusses how Airbnb collaborates with apartment owners, enabling residents to offer their units for short stays. Jesse touches on the misconceptions surrounding short-term rentals and their potential positive impact on housing supply. The conversation also highlights Gen Z’s preference for amenity-rich rentals and addresses the pressing need for innovative housing solutions amidst rising rents.

Mike Kingsella, CEO of Up for Growth, champions YIMBY (Yes In My Backyard) initiatives aimed at increasing housing supply. He discusses the slowing multifamily housing construction and the need for a bipartisan approach to tackle rent control and affordability issues. Kingsella emphasizes the importance of collaboration among diverse leaders to unite behind building more homes. The conversation also explores the implications of current housing policies, landlord-tenant dynamics, and the pressing need for community engagement in solving housing challenges.

Scott Villani, Chief Strategy Officer at NRP Group, and Dan Hull, President of NRP's Construction Business, delve into the significant impacts of tariffs on apartment development. They discuss how tariffs affect construction costs and supply chains, while revealing that the total impact might be less severe than anticipated. The duo shares insights about the current lease-up environment and highlights which markets are rebounding fastest. They also reflect on the resilience of the apartment sector amidst economic fluctuations and evolving demand.

Lee Everett, EVP and Head of Research for Cortland, joins to discuss the current U.S. apartment market dynamics. He highlights rising demand alongside declining supply, offering insights on rent growth for 2025 and 2026. The conversation touches on the resilience of the Sunbelt region compared to traditional markets, as well as demographic shifts influencing housing demand. Lee reflects on his career journey from college football to real estate, providing a unique perspective on market analysis and strategies for navigating upcoming economic uncertainties.

Antonio Marquez, founder of Comunidad Partners and an influential figure in workforce housing, shares his inspiring immigrant story and his mission to create sustainable housing solutions. The discussion unveils surprising facts from the NMHC Top 50, revealing their ownership of just 11% of U.S. apartments and the shifting dynamics within the rental housing market. They delve into the intricate challenges of workforce housing, from regulatory hurdles to community perceptions, while advocating for innovative solutions that balance social impact with profitability.

James Kane, Southeast Partner at Madera Residential and former Managing Director at Starwood Capital, shares his extensive experience managing multifamily units in the thriving Southeast market. He discusses the region's promising growth potential, particularly for young renters, despite recent supply challenges. The conversation highlights attractive markets like Charleston and Greenville, innovative construction methods, and the impact of government policies on housing. Kane also reflects on how shifts in migration patterns post-COVID reshape the real estate landscape.