

The Rent Roll with Jay Parsons
Jay Parsons
All things rental housing -- headlines, commentaries and interviews on apartments, SFR, BTR, operations, investments, development, policy and more.
Episodes
Mentioned books

14 snips
Oct 30, 2025 • 60min
EP#57 Chris Finlay | Is It Time To Worry? Plus: A Conversation With Middleburg's CEO
Chris Finlay, Founder and CEO of Middleburg Communities, shares insights from his extensive experience as a developer and operator in the apartment sector. He discusses concerns about potential recession impacts on rental markets, while emphasizing Middleburg's focus on high-growth areas and development over acquisitions. Finlay also highlights his nonprofit, Entryway, which helps individuals experiencing homelessness secure job training and employment in the apartment industry, boasting impressive success rates. Their conversation unpacks industry dynamics and strategies for navigating the shifting landscape.

9 snips
Oct 23, 2025 • 60min
EP#56 Sue Ansel | Budgeting Season: Tips For 2026
Sue Ansel, CEO of Gables Residential and past chair of the National Multifamily Housing Council, shares her insights on budgeting for 2026. She discusses the cooling of operating expenses and the impact of insurance and tax changes. Sue offers strategies for managing retention and renewal tactics amid declining supply and potential rent recovery. She also highlights the importance of macroeconomic factors like job growth and advocates for careful pricing strategies to handle concession burn-off effectively.

19 snips
Oct 16, 2025 • 1h 13min
EP#55 Alyson Bode | Q4 '25 Apartment Market Update & Outlook
Alyson Bode, the Senior VP for Research at Kettler, brings her multifamily market expertise to the conversation. She and Jay Parsons dissect the surprising demand resilience in 2025 and the significant rent declines in Q3. Alyson forecasts when current rental concessions might fade and highlights which high-supply markets, like Raleigh and Charlotte, are poised for rebound. They also explore macroeconomic risks that could affect recovery and discuss evolving development strategies amid challenging conditions. Insightful and forward-looking!

26 snips
Oct 9, 2025 • 1h 5min
EP#54 JPI Executive Leadership Team | Is Now The Time To Build Again?
In a lively discussion, Payton Mayes, CEO of JPI, shares insights on the future of apartment construction and the strategy behind building over buying in current market conditions. Mollie Fadule, CFO/CIO, emphasizes the importance of data-driven market selection for expansions, while Kyley Harvey reveals how JPI is innovating construction with technology to enhance efficiency. They tackle challenges like tariffs and immigration effects, and highlight opportunities arising from shifting demands in various markets.

Oct 2, 2025 • 59min
EP#53 Bobby Fijan | The Case For Family-Friendly Class A Apartments
Bobby Fijan, founder of American Housing Corporation and a data-focused researcher, dives into the need for family-friendly Class A apartments. He reveals findings from a groundbreaking study on how these designs can boost family living and birth rates. Bobby discusses why most apartments today overlook families and opposes the trend towards smaller units. He also shares practical features that make apartments more kid-friendly, like playrooms and entry zones, advocating for policy changes to promote family-oriented designs.

5 snips
Sep 25, 2025 • 1h 1min
EP#52 Scott Eisen | Q23 '25 SFR Market Update & Outlook
Scott Eisen, CIO and EVP at Invitation Homes, shares his insights on the single-family rental (SFR) market, highlighting its resilience amidst a cooling homebuyer landscape. He and Jay Parsons dive into the myths surrounding SFR, emphasizing the importance of new construction over MLS purchases. Scott elaborates on capital recycling strategies, buying from builders, and how institutional investors can boost builder liquidity. They also discuss demographic trends that support SFR demand, making for an engaging and informative discussion on the future of rental housing.

12 snips
Sep 18, 2025 • 1h 2min
EP#51 Dennis Shea | Rate Cuts & Pro-Housing Policy
Dennis Shea, Executive Director of the J. Ronald Terwilliger Center for Housing Policy, shares insights from his extensive experience in housing and trade. He discusses the potential impact of a declared 'national housing emergency' and the need for pro-housing policies. Shea emphasizes the importance of reforming the Low-Income Housing Tax Credit (LIHTC) to enhance efficiency. He also advocates for a new renter tax credit designed for essential workers and explores strategies to tackle the affordable housing crisis. Tune in for fresh perspectives on housing policy!

51 snips
Sep 11, 2025 • 1h 9min
EP#50 Jim Costello | Multifamily Capital Markets Update
Jim Costello, the Chief Economist at MSCI Real Assets, joins to share his expertise on the multifamily capital markets. He discusses the potential distress in the apartment sector and the significant lack of development capital. The conversation touches on the current influx of debt funds and strategic insights into the buy box for institutional capital. Additionally, the growing momentum of apartment sales transaction activity is explored, alongside recent headlines about a rent control proposal in Massachusetts.

4 snips
Sep 4, 2025 • 1h 24min
EP#49 Matt Ferrari | The Dealmaker Who Scaled Everest
Matt Ferrari, Co-chief Investment Officer and Head of Acquisitions at TruAmerica, shares his thrilling journey to the summit of Mount Everest, revealing the intense preparation and near-miss experiences he faced. He contrasts this adventure with insights into the multifamily acquisitions market, discussing how TruAmerica navigates challenges and finds value in today's shifting landscape. With a focus on evolving real estate trends and the importance of adaptive strategies, Matt's dual narrative of conquering peaks and closing deals offers an inspiring perspective.

11 snips
Aug 28, 2025 • 50min
EP#48 Michael Novogradac | The 'Big Beautiful Bill' & Rental Housing
In this engaging conversation, Michael Novogradac, a leading voice on rental housing tax policy and a partner at Novogradac & Co., discusses the implications of the 'One Big Beautiful Bill' on affordable housing. He shares insights from his testimony to Congress and evaluates the bill's effectiveness in addressing housing issues. The talk also covers a groundbreaking study on how tenant protections can inadvertently drive up rents, emphasizing the need for data-driven policies. Prepare for fascinating insights and trivia questions that unpack the complexities of housing legislation!


