Rethink Real Estate

In this episode of Rethink Real Estate, host Ben Brady sits down with Adam Capes, Founder & CEO of GoForth Global, to explore the rapidly evolving world of fractional ownership and destination clubs. Adam shares his entrepreneurial journey from destination clubs to co-ownership models that make luxury second homes more accessible and efficient. Together, they unpack how fractional ownership differs from timeshares and why it’s becoming a smart alternative for second home buyers.Ben and Adam dive into real client stories, including Ben’s own New York City experience, and reveal the hidden pains of traditional second home ownership — from maintenance headaches to underused properties. Adam explains how GoForth simplifies co-ownership, managing all the logistics while offering owners flexibility, equity growth, and access to a network of luxury homes worldwide.Real estate agents will gain valuable insights into how to monetize referrals in this space, earning significant commissions while offering clients innovative solutions that fit modern lifestyles. From investment potential in branded residences to helping clients achieve attainable luxury lifestyles, this episode is packed with actionable ideas for agents and buyers alike.If you’re curious about the future of second home ownership, or how to add a lucrative referral stream to your real estate business, this episode is a must-listen.Timestamps & Key Topics:[00:00:00] - Introduction to GoForth Global and Fractional Ownership[00:03:00] - What sets fractional ownership apart from timeshares and destination clubs[00:10:00] - Real client insights: The pros and cons of traditional second homes[00:14:00] - How GoForth manages co-ownership logistics and calendar conflicts[00:18:00] - Monetizing fractional ownership referrals as a realtor[00:23:00] - Investment opportunities in branded residences and international markets[00:27:00] - Flexibility and lifestyle benefits for owners[00:28:30] - How to connect clients and start earning referral fees🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Adam Capes & GoForth:https://www.goforthglobal.com/https://www.linkedin.com/in/adam-capes-0515732/🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣https://www.linkedin.com/in/ben-brady-0b223517⁣https://www.instagram.com/harcourtsauctions⁣https://www.facebook.com/HarcourtsAuctions🎧 Subscribe for more cutting-edge real estate insights, and don’t forget to like, follow, or subscribe on your favorite platform. Drop your questions or thoughts in the comments below!

In this quick-hitting solo episode, Ben Brady breaks down one of the most critical (and most overlooked) conversations agents should be having right at the beginning of every listing: the financial conversation.Too often, agents chase listings based on seller wants, not seller needs. But without a clear understanding of financial limitations, goals, or pressure points, you’re flying blind — and likely wasting your time. Ben walks through the simple phrasing he uses to uncover whether a seller can actually accept a realistic offer, plus how to use net sheets and ongoing check-ins to stay ahead of surprises.Whether it’s medical debt, hidden obligations, or emotional price anchors, this episode is all about protecting your time, setting expectations, and building the kind of trust that leads to real decisions — not false hope.For agents who value transparency, efficiency, and not getting strung along for six months, this one’s essential listening.🎯 Key Topics & Timestamps:[00:00] – The difference between wants vs. needs in pricing[01:06] – Can you evaluate motivation at the start? Sort of[01:46] – How the 24-hour meeting sets the tone[02:22] – The key question: not “would you take it?” but “could you take it?”[04:36] – Why knowing financial limitations early saves time[06:07] – Self-awareness as a listing agent is a superpower[07:10] – What sellers don’t tell you (and how to surface it early)🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit:www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions🎯 Subscribe for more tactical sales and listing strategies. Drop your questions in the comments — we read every single one.

In this marketing-mic-drop episode of Rethink Real Estate, host Ben Brady and returning guest Chris Cochran get real about the true definition of a lead—and why most agents are doing it completely wrong. Forget overpriced third-party “buyer inquiries.” If you’re not speaking directly to someone’s problem, you're just noise in the feed.Chris breaks down what actually makes someone a qualified lead, how lead magnets should work (but usually don’t), and the power of speaking to niche pain points instead of trying to “market to everyone.” You’ll learn why most agents aren’t building trust with their marketing, how to use gated content the right way, and the exact shift that will 2–3x your conversions.They also dig into tactics like persona-based guides, real client case studies, and the biggest mindset mistake agents make with online ads. Whether you’re buying leads, building a funnel, or just wondering why no one clicks your links—this one’s packed with the kind of clarity that can change your business today.Timestamps & Key Topics:[00:00:00] – The Real Definition of a Lead (That Most Agents Miss)[00:01:11] – Why Opt-Ins Matter More Than “Buying Leads”[00:02:22] – Lead Magnets That Actually Work for Agents[00:04:03] – How to Use Gated Content Without Being Annoying[00:05:29] – Building Trust Through Free (But Valuable) Content[00:09:39] – The Power of Persona-Driven Marketing[00:13:05] – Speak to the Problem or Be Ignored🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit:www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions🎯 Subscribe for more tactical sales and listing strategies. Drop your questions in the comments — we read every single one.

In this no-filter episode of Rethink Real Estate, host Ben Brady is joined by Mark Perkins—Founder, CEO, and Principal Broker of Pivot Realty Group. After 17 years in the business and 200+ agents across six states, Mark reveals why he built a brokerage from the ground up—and why he refuses to let real estate become just another side hustle.Mark gets into the real numbers behind his 95/5 model, how he built a full-service operation with salaried staff, and why his brokerage is designed to serve serious, full-time agents—not part-timers. He shares why he moved away from traditional recruiting, his bold take on compensation splits, and the controversial reason he’s totally fine if 40% of agents leave the industry.This is a masterclass in real estate leadership, brokerage strategy, and staying true to your mission—even if it means doing things the hard way.Timestamps & Key Topics:[00:01:14] – How Pivot Realty Group Got Started[00:06:59] – Why Mark Doesn’t Want Part-Time Agents[00:10:17] – Building a Brokerage Around Agent & Consumer Experience[00:12:09] – Why He’d Still Build a Brokerage Today (Despite the Market)[00:17:03] – Pivot’s Unique 95/5 Commission Split Explained[00:21:00] – Market Trends in Ohio & The Midwest[00:26:09] – The Real Estate Industry Needs a Reality Check🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Mark Perkins & Pivot Realty:https://www.pivotrealty.com/https://www.pivotcommercialgroup.com/about-ushttps://www.linkedin.com/in/mark-perkins-66154b9/https://www.facebook.com/PivotRealtyGrouphttps://www.youtube.com/@pivotrealtygroup4905🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣https://www.linkedin.com/in/ben-brady-0b223517⁣https://www.instagram.com/harcourtsauctions⁣https://www.facebook.com/HarcourtsAuctions🎧 If this episode made you think twice about your brokerage—or your leadership—smash that like, leave a comment, and send it to someone who needs to hear it. Don’t forget to subscribe for more no-BS real estate conversations.

Tina Caul, Founder & Chief Visionary of Caul Group Residential, built one of eXp Realty’s top teams without being a slave to her calendar. She discusses her shift from closing 130 deals a year to focusing on systems that outlast people. Tina reveals her breaking point in leadership and the frameworks, like EOS and Working Genius, that saved her sanity. She shares her insights on agent profitability, the myth of real estate freedom, and why she intentionally shrunk her team, making this a must-listen for aspiring and established team leaders.

Ben Brady breaks down the major takeaways from May—and one theme stood out above all: acceptance. But not the kind that comes with signed offers. We're talking seller mindset, agent responsibility, and market-wide reality checks.Ben walks through what he's seeing across the U.S.—from Florida and Tennessee to Colorado, Arizona, and Texas. With more high-end listings sitting stagnant and sellers facing increasing evidence that the market has shifted, conversations are finally changing. The idea of “just waiting it out” is losing its power, and more agents are learning how to guide their clients toward realistic outcomes using clear market feedback and our auction process.This episode digs into the real psychology behind price reductions, seller denial, and agent hesitation—and why the best-performing agents right now are the ones willing to tell the hard truths. Whether you're managing seller expectations, navigating sluggish inventory, or qualifying listing opportunities, this is your reminder: clarity is leverage.🎯 Key Topics & Timestamps:[00:00] – Why May was the Month of Acceptance (and not just offers)[01:40] – National trends: where inventory is growing and deals are closing[03:18] – Why more sellers are accepting market reality—and what that means for agents[05:09] – Understanding different auction types and how to apply them strategically[07:29] – Red flag vs. green flag sellers: how to know where your time’s worth investing🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit:www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions🎯 Subscribe for more tactical sales and listing strategies. Drop your questions in the comments — we read every single one.

In this eye-opening episode of Rethink Real Estate, host Ben Brady is joined by veteran coach, strategist, and former Buffini top 10 coach, Tanya Bugbee. With more than 30 real estate agents under her wing—and a client roster that includes Disney execs and roofing CEOs—Tanya brings a fresh, no-fluff approach to business coaching. From dealing with the mental warfare realtors face, to why most agents say they want growth but aren’t willing to own their actions, Tanya cuts straight to the core of what holds agents back.The episode dives deep into why traditional coaching models are becoming outdated, how personalization beats plug-and-play systems, and why most agents don’t need more scripts—they need more truth. Tanya shares stories from her own real estate journey, her time as a top-producing agent in multiple states, and how she diagnoses what’s really stopping her clients from growing. Whether you're closing 20 deals a year or stuck in analysis paralysis, this episode will give you clarity, perspective, and permission to get real with your goals.Ben and Tanya also break down how to quiet the noise in today’s market, when to hire a coach (and when not to), and why your week might be worth firing yourself over. Plus, an unexpected analogy featuring a barking dog and the truth about accountability that every agent needs to hear.Timestamps & Key Topics:[00:00:00] – Welcome & Why There’s a Dog Barking in the Background[00:01:00] – Tanya’s Coaching Approach & Real Estate Background[00:04:50] – What Sellers Teach Us About the Agent Experience[00:06:00] – Are Big Coaching Programs Still Relevant?[00:08:15] – Fear-Based Coaching, FOMO, and the Truth About Strategy[00:10:30] – What 33 Coaching Clients Are Saying About the Market[00:12:10] – How Tanya Diagnoses a Realtor’s Real Problem[00:16:20] – Would You Hire or Fire Yourself Based on Last Week?[00:18:45] – Getting Honest About Your Work Ethic (and Why Most Agents Aren’t)[00:21:00] – Is It Time to Hire a Coach? Here’s How You Know[00:23:00] – The Future of Brokerages and Where Coaching Still Wins🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Tanya Bugbee Coaching & Consulting:https://www.tanyabugbee.com/https://www.youtube.com/@UCLAZuJWexe5YxRwWYefJYyw https://www.facebook.com/tanya.bugbee.94https://www.linkedin.com/in/tanya-bugbee-coach/https://www.instagram.com/bugbeetatiana_?igsh=MTIKNTNkOGhwZ2ZnNQ%3D%3D🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣https://www.linkedin.com/in/ben-brady-0b223517⁣https://www.instagram.com/harcourtsauctions⁣https://www.facebook.com/HarcourtsAuctions🎧 Subscribe, rate, and review if this episode made you rethink something in your business. Drop a comment with your biggest takeaway—and don’t forget to share this with an agent who really needs to hear

In this unique episode of Rethink Real Estate, host Ben Brady is joined by Cameron Hastings, Principal of Landtheory, to dive into a niche yet high-potential sector of commercial real estate—Unanchored Strip Centers. From the outside, they may look like ordinary smoke shop-laden retail strips, but Cameron unpacks why these assets are quickly becoming a favorite among forward-thinking investors.Cameron shares his path from high-rise architecture in New York to acquiring undervalued retail centers in Southern California and Dallas-Fort Worth. He breaks down why unanchored centers—those without big box tenants like Target or Costco—offer stronger leasing flexibility, faster turnover, and often higher cap rates than their anchored counterparts. Plus, Ben and Cameron discuss the future of retail, the role of e-commerce resistance, and how work-from-home trends are driving local strip mall traffic like never before.Whether you're a residential agent looking to level up your investment game or an investor exploring diversification, this episode is packed with insights into overlooked retail real estate strategies.Timestamps & Key Topics:[00:00:00] - Introducing Cameron Hastings & the Strip Center Strategy[00:01:56] - What Is an Unanchored Strip Center, Really?[00:05:36] - Why Institutional Investors Are Just Catching On[00:07:46] - Debunking the Volatility Myth of Unanchored Retail[00:11:01] - Buying Below Replacement Cost: What Cameron Looks For[00:12:19] - The Benjamin Button of Commercial Real Estate[00:14:25] - E-Commerce Resistance and Pandemic-Proof Retail[00:16:10] - Will the "Unsexy Business" Crisis Hurt the Model?[00:18:19] - A Real Acquisition Example: Cathedral City Case Study[00:23:25] - Landtheory's Vision: Building a Sellable Portfolio🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Cameron Hastings and Landtheory:https://www.landtheory.co/https://www.linkedin.com/company/landtheory/https://www.linkedin.com/in/cameron-hastings-landtheory/🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣https://www.linkedin.com/in/ben-brady-0b223517⁣https://www.instagram.com/harcourtsauctions⁣https://www.facebook.com/HarcourtsAuctions📩 Subscribe for more real estate insights, and don’t forget to drop a comment with your take on strip centers. Is this the future of retail investment?

This discussion delves into the art of effective follow-up after property showings. Discover why asking better questions is crucial for uncovering genuine buyer feedback. Learn how to navigate vague responses like "it's priced right" to gain valuable insights. The episode emphasizes the importance of education for sellers regarding realistic pricing expectations. Plus, explore how open houses can offer unexpected value and enhance your negotiation strategies with real buyers.

In this firecracker episode of Rethink Real Estate, host Ben Brady is joined by the one and only Kyle Seyboth, Broker Associate of The Seyboth Team at Century 21, and a true force of nature in the real estate industry. With more than 500+ deals closed annually, all personally handled, Kyle shares how he built a high-efficiency real estate business without adding a single agent to his team. Instead, he operates with a support system that powers his solo agent model—no fluff, no fluff, just a focused, scalable system.Kyle doesn’t hold back, diving into what it really takes to build a business at scale: bulletproof time management, aggressive lead generation, and a chip on his shoulder the size of Rhode Island. From part-time agent with a 9-to-5 job to being named the #1 Realtor in the U.S. by Real Trends, Kyle breaks down the structure behind his success, how he leverages his support staff, and why your business might not actually be as sellable as you think.The conversation covers team structure vs. solo scale, why he answers every lead regardless of price point, and how his passion was reignited by critics and competition. Kyle also shares how he’s preparing for the future—expanding beyond sales into development, lending, and national coaching. This episode is a must-listen for any agent looking to cut the excuses and crank the volume.Timestamps & Key Topics:[00:00:00] – Introduction to Kyle Seyboth: 500+ Deals a Year[00:01:37] – How Kyle Balances Time and Transaction Volume[00:02:54] – Building His Business from Part-Time Hustle to Top Producer[00:04:21] – Where the Leads Come From (It’s Not Just One Source)[00:05:48] – Why Kyle Has No Sales Team (and Never Will)[00:08:45] – The “White Glove” Approach to Every Client, Every Price Point[00:10:09] – Why His Sales Business Isn’t Sellable (And That’s Okay)[00:11:10] – The Real End Game: Building Businesses that Run Without Him[00:14:01] – Market Commentary: Why His Region Hasn’t Slowed[00:15:25] – Kyle’s Take on Where the Brokerage Model is Heading[00:17:09] – The Only Real Lead Gen Metric That Matters[00:20:02] – The Cold Call Comeback and High-Equity Lists[00:21:55] – The Return of the Chip: What’s Fueling Kyle Now🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Kyle Seyboth and The Seyboth Team:https://www.seybothteamhomes.com/https://www.facebook.com/theseybothteam/https://x.com/theseybothteamhttps://www.instagram.com/theseybothteam/🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣ ⁣https://www.linkedin.com/in/ben-brady-0b223517⁣ ⁣https://www.instagram.com/harcourtsauctions⁣ ⁣https://www.facebook.com/HarcourtsAuctions🚨 Don’t forget to like, follow, or subscribe on your preferred platform. Drop a comment or question below—we’d love to hear how YOU are scaling your real estate business.