Rethink Real Estate Stop Selling, Start Leading: Real Estate Team Model That Replaced 130 Deals a Year with Tina Caul | Rethink Real Estate S4E41
Jun 3, 2025
Tina Caul, Founder & Chief Visionary of Caul Group Residential, built one of eXp Realty’s top teams without being a slave to her calendar. She discusses her shift from closing 130 deals a year to focusing on systems that outlast people. Tina reveals her breaking point in leadership and the frameworks, like EOS and Working Genius, that saved her sanity. She shares her insights on agent profitability, the myth of real estate freedom, and why she intentionally shrunk her team, making this a must-listen for aspiring and established team leaders.
AI Snips
Chapters
Books
Transcript
Episode notes
From 130 Deals to None
- Tina Caul transitioned from personally closing 130 deals a year to not selling any homes herself.
- She focused on building a team that leverages her effort, freeing her from being a "prisoner to the phone" and her job.
Self-Awareness Defines Leaders
- Effective team leaders must be self-aware and understand their strengths and weaknesses.
- Leadership success comes from identifying natural talents and surrounding yourself with complementary team members.
Build Roles, Not People
- Build your team roles based on the position’s function, not the person currently filling it.
- Create SOPs so anyone can step into a role if needed, preventing organizational collapse when someone leaves.
