Rethink Real Estate Second Home Trend: GoForth's Fractional Ownership = Full-Time Opportunity for Realtors | Rethink Real Estate S4E45
In this episode of Rethink Real Estate, host Ben Brady sits down with Adam Capes, Founder & CEO of GoForth Global, to explore the rapidly evolving world of fractional ownership and destination clubs. Adam shares his entrepreneurial journey from destination clubs to co-ownership models that make luxury second homes more accessible and efficient. Together, they unpack how fractional ownership differs from timeshares and why it’s becoming a smart alternative for second home buyers.Ben and Adam dive into real client stories, including Ben’s own New York City experience, and reveal the hidden pains of traditional second home ownership — from maintenance headaches to underused properties. Adam explains how GoForth simplifies co-ownership, managing all the logistics while offering owners flexibility, equity growth, and access to a network of luxury homes worldwide.Real estate agents will gain valuable insights into how to monetize referrals in this space, earning significant commissions while offering clients innovative solutions that fit modern lifestyles. From investment potential in branded residences to helping clients achieve attainable luxury lifestyles, this episode is packed with actionable ideas for agents and buyers alike.If you’re curious about the future of second home ownership, or how to add a lucrative referral stream to your real estate business, this episode is a must-listen.Timestamps & Key Topics:[00:00:00] - Introduction to GoForth Global and Fractional Ownership[00:03:00] - What sets fractional ownership apart from timeshares and destination clubs[00:10:00] - Real client insights: The pros and cons of traditional second homes[00:14:00] - How GoForth manages co-ownership logistics and calendar conflicts[00:18:00] - Monetizing fractional ownership referrals as a realtor[00:23:00] - Investment opportunities in branded residences and international markets[00:27:00] - Flexibility and lifestyle benefits for owners[00:28:30] - How to connect clients and start earning referral fees🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Adam Capes & GoForth:https://www.goforthglobal.com/https://www.linkedin.com/in/adam-capes-0515732/🔗 Connect with Ben Brady and Harcourts Auctions: https://www.facebook.com/Benbradyharcourtshttps://www.linkedin.com/in/ben-brady-0b223517https://www.instagram.com/harcourtsauctionshttps://www.facebook.com/HarcourtsAuctions🎧 Subscribe for more cutting-edge real estate insights, and don’t forget to like, follow, or subscribe on your favorite platform. Drop your questions or thoughts in the comments below!