Rethink Real Estate

In this episode of Rethink Real Estate Podcast, host Ben Brady sits down with Director of Marketing for Harcourts Auctions, Chris Cochran, to discuss the latest trend in real estate: artificial intelligence. They deep dive into the various AI tools available to realtors right now and how they can give them an edge in a competitive market, including ChatGPT, MidJourney, ElevenLabs, and more. ChatGPT can be used to help real estate agents speed up or enhance their copywriting efforts: https://openai.com/ or https://www.instantreassistant.com MidJourney can be used to help real estate agents with images and graphic design projects. This can be great to help mockup some projects you are envisioning, create logo inspiration, avatars, and so much more: https://www.midjourney.com/ ElevenLabs is an AI voice tool that allows you to quickly generate life like sounding voice overs for any video. This could be great for property walkthrough videos, explanation videos, and more: https://beta.elevenlabs.io/ Chris and Ben also discuss the investments being made in AI by various players in the industry, and how this could potentially disrupt the real estate industry as we know it. This episode is a must-watch for anyone in the real estate industry who wants to stay ahead of the curve and learn about the latest technologies that are transforming the way we buy and sell property. Connect with Ben Brady: ↪️ https://www.instagram.com/_benbrady ↪️ https://www.linkedin.com/in/ben-brady-0b223517/ ↪️ https://www.facebook.com/Benbradyharcourts Connect with Harcourts Auctions: ↪️ https://www.harcourtsauctions.com ↪️ https://www.instagram.com/harcourtsauctions/ ↪️ https://www.facebook.com/HarcourtsAuctions ⚡️ Non Distressed Real Estate Auction Platform with a 90.3% successful sale rate helping agents and homeowners ensure they get the most money out of every marketplace: https://www.harcourtsauctions.com ⚡️FREE BUSINESS PLANNING TOOL: Download free 2023 real estate business planning tool here: https://info.harcourtsauctions.com/2023-real-estate-business-planning-tool ⚡️FREE AI ASSISTANT: Artificial Intelligence assistant designed with ChatGPT specifically to help real estate agents write property descriptions, social posts, and so much more: https://www.instantreassistant.com Subscribe to Rethink Real Estate & Harcourts Auctions Here: https://www.youtube.com/@harcourtsauctions LIKE, FOLLOW, and SHARE to help us continue to provide wonderful real estate insights and tips to our amazing community. New episodes of Rethink Real Estate Podcast are live every Monday and Friday with special bonus episodes on select Wednesdays. Thank you so much for listening and being apart of this amazing real estate industry! 📱Take this Podcast on the road! Listen to the Rethink Real Estate Podcast HERE: YT: https://www.youtube.com/@harcourtsauctions Apple: https://apple.co/406Q7mz Spotify: https://spoti.fi/3LoEenN

In this episode of Rethink Real Estate, host Ben Brady sits down with top-producing real estate agent and founder of Harper Real Estate, Anthony Navarro. With his intuitive and data-driven approach, Anthony has earned numerous accolades across the Bay Area real estate community and nationwide. During the conversation, Ben and Anthony delve into how Anthony has utilized Harcourts Auctions to give his clients an edge in a highly competitive marketplace. Anthony has partnered with Harcourts Auctions to deliver a 31% higher success rate and 6-8% higher prices than the MLS. They also discuss how auction-style sales can help sellers avoid common pitfalls of traditional sales, and how agents can use this innovative approach to close more deals and deliver better results for their clients. Anthony shares his experience working with Harcourts Auctions and how he has integrated their tools and services into his everyday business, allowing him to provide a superior level of service to his clients. As a top-producing agent, he understands the importance of staying ahead of the competition and adapting to changes in the industry. Tune in to learn from his insights and expertise in using auction-style sales to succeed in real estate. Connect with Anthony Navarro & Harper Real Estate: ↪️ https://harperre.com/ ↪️ https://www.facebook.com/HarperRESF ↪️ https://www.linkedin.com/in/navarrore/ Connect with Ben Brady: ↪️ https://www.instagram.com/_benbrady ↪️ https://www.linkedin.com/in/ben-brady-0b223517/ ↪️ https://www.facebook.com/Benbradyharcourts Connect with Harcourts Auctions: ↪️ https://www.harcourtsauctions.com ↪️ https://www.instagram.com/harcourtsauctions/ ↪️ https://www.facebook.com/HarcourtsAuctions ⚡️ Non Distressed Real Estate Auction Platform with a 90.3% successful sale rate helping agents and homeowners ensure they get the most money out of every marketplace: https://www.harcourtsauctions.com ⚡️FREE BUSINESS PLANNING TOOL: Download free 2023 real estate business planning tool here: https://info.harcourtsauctions.com/2023-real-estate-business-planning-tool ⚡️FREE AI ASSISTANT: Artificial Intelligence assistant designed with ChatGPT specifically to help real estate agents write property descriptions, social posts, and so much more: https://www.instantreassistant.com Subscribe to Rethink Real Estate & Harcourts Auctions Here: https://www.youtube.com/@harcourtsauctions LIKE, FOLLOW, and SHARE to help us continue to provide wonderful real estate insights and tips to our amazing community. New episodes of Rethink Real Estate Podcast are live every Monday and Friday with special bonus episodes on select Wednesdays. Thank you so much for listening and being apart of this amazing real estate industry! 📱Take this Podcast on the road! Listen to the Rethink Real Estate Podcast HERE: YT: https://www.youtube.com/@harcourtsauctions Apple: https://apple.co/406Q7mz Spotify: https://spoti.fi/3LoEenN

In this episode of Rethink Real Estate, host Ben Brady sits down with Julia Gentry, a Growth Coach, Author, Speaker, and founder of The Dream Factory & Co. Julia's unique perspective comes from her extensive background in real estate as well as her tremendous life experiences. In this engaging conversation, Ben and Julia discuss Julia's latest initiative, her Online Real Estate MasterMind Group that his helping real estate professionals all over the country take their business and life to the next level. We have been first-hand witness to the tremendous changes Julia's 6-month MasterMind program has brought to our Harcourts network and we want to make sure our podcast listeners have the same opportunity. In every meeting with Julia, she gives you the actual tools you need to bridge the gap between what you have and what you want! She gives you a hands-on coaching experience that will CHANGE THE GAME and help you make money in EVERY REAL ESTATE MARKET. DREAM Real Estate Mastermind: https://www.mastermindwithjulia.com/ Visit Julia & The Dream Factory & Co's YouTube Channel: @thejuliagentry Visit Julia's Website: https://thejuliagentry.com/ Email Julia with any questions at julia@thedreamfactoryandco.com Subscribe to Rethink Real Estate & Harcourts Auctions: https://www.youtube.com/@harcourtsauctions LIKE, FOLLOW, and SHARE to help us continue to provide wonderful real estate insights and tips to our amazing community. New episodes of Rethink Real Estate Podcast are live every Monday and Friday with special bonus episodes on select Wednesdays. Thank you so much for listening and being apart of this amazing real estate industry! 📱Take this Podcast on the road! Listen to the Rethink Real Estate Podcast: YT: https://www.youtube.com/@harcourtsauctions Apple: https://apple.co/406Q7mz Spotify: https://spoti.fi/3LoEenN https://www.harcourtsauctions.com

In this episode of our Rethink Real Estate Podcast, host Ben Brady sits down with the Director of Marketing for Harcourts Auctions, Chris Cochran. This episode specifically is a rapid fire episode with three specific topics; Artificial Intelligence and ChatGPT, Digital Door Knocking and Social Media Ads, and finally intellectual property in the real estate industry. Together, they dive deep into the topic of artificial intelligence and how it is revolutionizing the real estate industry. Chris shares valuable insights on how real estate agents can leverage Harcourts Auctions' cutting-edge tool, the Instant Assistant powered by ChatGPT, to enhance their everyday business and stay ahead of the competition. This tool allows agents to quickly and easily generate property descriptions, social posts, bio, and anything else you can think of all with the help of AI technology and ChatGPT. But the conversation doesn't stop there. Ben and Chris also discuss the importance of social media advertising in today's real estate market, and how agents can use the Digital Door Knock technique to gain a competitive advantage. With Chris's extensive marketing background, he provides valuable tips and tricks on how to create effective social media ads that stand out and attract potential clients. Finally, Ben and Chris explore the topic of intellectual property in the real estate industry. They discuss how taking inspiration from other markets and industries can lead to new and innovative ideas that can set agents apart and help them succeed. Overall, this episode is a must-listen for any real estate professional looking to stay up-to-date on the latest industry trends and gain valuable insights from one of the leading experts in real estate marketing and technology. Connect with Ben Brady: ↪️ https://www.instagram.com/_benbrady ↪️ https://www.linkedin.com/in/ben-brady-0b223517/ ↪️ https://www.facebook.com/Benbradyharcourts Connect with Harcourts Auctions: ↪️ https://www.harcourtsauctions.com ↪️ https://www.instagram.com/harcourtsauctions/ ↪️ https://www.facebook.com/HarcourtsAuctions ⚡️ Non Distressed Real Estate Auction Platform with a 90.3% successful sale rate helping agents and homeowners ensure they get the most money out of every marketplace: https://www.harcourtsauctions.com ⚡️FREE BUSINESS PLANNING TOOL: Download free 2023 real estate business planning tool here: https://info.harcourtsauctions.com/2023-real-estate-business-planning-tool ⚡️FREE AI ASSISTANT: Artificial Intelligence assistant designed with ChatGPT specifically to help real estate agents write property descriptions, social posts, and so much more: https://www.instantreassistant.com Subscribe to Rethink Real Estate & Harcourts Auctions Here: https://www.youtube.com/@harcourtsauctions LIKE, FOLLOW, and SHARE to help us continue to provide wonderful real estate insights and tips to our amazing community. New episodes of Rethink Real Estate Podcast are live every Monday and Friday with special bonus episodes on select Wednesdays. Thank you so much for listening and being apart of this amazing real estate industry! 📱Take this Podcast on the road! Listen to the Rethink Real Estate Podcast HERE: YT: https://www.youtube.com/@harcourtsauctions Apple: https://apple.co/406Q7mz Spotify: https://spoti.fi/3LoEenN 00:00 - Episode Sneak Peek 01:06 - Rethink Real Estate Intro 02:55 - Using ChatGPT & OpenAI for Real Estate 15:03 - Advertising has Never Been Easier 18:18 - Intellectual Property & Ideas 23:09 - Digital Doorknocking & Social Ads

In this episode of Rethink Real Estate Podcast, host Ben Brady welcomes an exceptional guest, Sharran Srivatsaa, to share his insights and wisdom on the real estate industry. Sharran is a trailblazer in the real estate industry, a serial entrepreneur, keynote speaker, and respected thought leader. He is widely recognized for his out-of-the-box thinking and candidness, which he has brought to countless real estate stages, conferences, and publications, including the Wall Street Journal, SUCCESS magazine, Forbes. and many more. 00:00 Sneak Peak of Episode 00:35 Rethink Real Estate Podcast Intro 00:58 Sharran Srivatsaa Intro 02:30 Sharran's Journey into Real Estate 09:30 Free Business Planning Tool 10:39 Sales Mentality 15:35 Real Estate Scripts and Dialogues 17:23 Douglas Elliman Acquisition 21:14 Key Differences in Marketplaces 24:52 Sharran's Current Role 26:04 Publicly Traded vs. Privately Held 33:40 Outlook on the Real Estate Industry 43:55 International Real Estate 46:08 Part Time Realtors 50:25 Non Distressed Auction Process 57:14 Closing 58:08 Don't forget to SUBSCRIBE! Sharran is the President of The Real Brokerage Inc., the fastest-growing publicly traded real estate brokerage. With over 20 years of experience in the industry, he has led companies to unprecedented growth and success. Sharran has a unique outlook on the current and future landscape of the real estate industry, and in this episode, he shares his thoughts on the job of a real estate agent, the challenges and opportunities agents face, and the impact of technology on the industry. Don't miss this must-watch episode, where Sharran Srivatsaa shares his insights and advice on how real estate agents can thrive in today's ever-changing market. Tune in now to gain valuable insights that will help you navigate the real estate industry and take your career to the next level. Connect with Sharran Srivatsaa: ↪️ https://www.youtube.com/@sharran ↪️ https://sharran.com/ ↪️ http://www.facebook.com/likesharran ↪️ http://www.instagram.com/sharransrivatsaa Connect with Ben Brady: ↪️ https://www.instagram.com/_benbrady ↪️ https://www.linkedin.com/in/ben-brady-0b223517/ ↪️ https://www.facebook.com/Benbradyharcourts Connect with Harcourts Auctions: ↪️ https://www.harcourtsauctions.com ↪️ https://www.instagram.com/harcourtsauctions/ ↪️ https://www.facebook.com/HarcourtsAuctions ⚡️FREE BUSINESS PLANNING TOOL: Download free 2023 real estate business planning tool here: https://info.harcourtsauctions.com/2023-real-estate-business-planning-tool Watch the Video Recordings of all of our Podcast Episodes on YouTube: https://www.youtube.com/@harcourtsauctions LIKE, FOLLOW, and SHARE to help us continue to provide wonderful real estate insights and tips to our amazing community.  New episodes of Rethink Real Estate Podcast are live every Monday and Friday with special bonus episodes on select Wednesdays. Thank you so much for listening and being apart of this amazing real estate industry! #sharransrivatsaa #realestate #podcast #realestateagent #realtor #realtorlife #realestatesales #business #sales #sellingrealestate

In this episode of the Rethink Real Estate Podcast, host Ben Brady takes on two hot topics in the real estate industry: the importance of working open houses and the significance of creating and maintaining your sphere of influence.   As an experienced real estate professional, Ben understands the value of these two strategies and shares his insights on how to make the most of them to grow your business and achieve success in today's market. Connect with Ben Brady: ↪️ https://www.instagram.com/_benbrady ↪️ https://www.linkedin.com/in/ben-brady-0b223517/ ↪️ https://www.facebook.com/Benbradyharcourts Connect with Harcourts Auctions: ↪️ https://www.instagram.com/harcourtsauctions/ ↪️ https://www.facebook.com/HarcourtsAuctions ↪️ https://www.harcourtsauctions.com 📱Take this Podcast on the road! Listen to the Rethink Real Estate Podcast HERE: YT: https://www.youtube.com/@harcourtsauctions Apple: https://apple.co/406Q7mz Spotify: https://spoti.fi/3LoEenN During the episode, Ben discusses the benefits of working open houses, including the opportunity to meet potential clients and build relationships. He also shares tips on how to prepare for an open house and engage with visitors to maximize the impact of this strategy. Additionally, Ben emphasizes the importance of creating and nurturing your sphere of influence, which includes your network of contacts, past clients, and industry colleagues. He shares practical advice on how to stay top-of-mind with your sphere and leverage these relationships to generate leads and drive future business growth. Whether you are a seasoned real estate professional or just starting in the industry, this episode offers valuable insights and actionable tips to help you succeed. Don't miss this opportunity to learn from one of the most respected voices in the real estate industry. Looking for more value? Here are some of the tools we offer to Real Estate Agents: ⚡️ Non Distressed Real Estate Auction Platform with a 90.3% successful sale rate helping agents and homeowners ensure they get the most money out of every marketplace: https://www.harcourtsauctions.com ⚡️FREE BUSINESS PLANNING TOOL: Download free 2023 real estate business planning tool here: https://info.harcourtsauctions.com/2023-real-estate-business-planning-tool ⚡️FREE AI ASSISTANT: Artificial Intelligence assistant designed with ChatGPT specifically to help real estate agents write property descriptions, social posts, and so much more: https://www.instantreassistant.com Subscribe to Rethink Real Estate & Harcourts Auctions Here: https://www.youtube.com/@harcourtsauctions LIKE, FOLLOW, and SHARE to help us continue to provide wonderful real estate insights and tips to our amazing community. New episodes of Rethink Real Estate Podcast are live every Monday and Friday with special bonus episodes on select Wednesdays. Thank you so much for listening and being apart of this amazing real estate industry! #realestate #podcast #realtor #auctionswork #realestateagent #realestatebroker #realestatebrokerage #broker #brokerage #advice #tips #realestatesales #realestatemarket #realestatemarketing

In this episode of the Rethink Real Estate Podcast, Ben Brady sits down with Cynthia Cummins, the Founder and Realtor of Kindred SF Homes, to discuss the art of real estate transactions. With over 30 years of experience in the San Francisco Bay Area, Cynthia is a top-tier Realtor who has helped countless clients achieve their real estate goals. What sets Cynthia apart is her calm and focused demeanor, which allows her to guide her clients through what can be one of the most daunting transactions of their lifetime. In this episode, Cynthia shares her insights and strategies on how to educate and carefully guide sellers and buyers to make smart, intentional decisions. Whether you're a seasoned real estate professional or just starting out, Cynthia's approach to the business is sure to leave you with new ideas and inspiration to apply to your own practice. Don't miss out on this informative and engaging conversation with one of the most respected real estate professionals in the Bay Area. Visit Kindred SF Homes: https://kindredsfhomes.com/ Don't forget to Like, Follow, and Subscribe for more real estate content from actual working real estate professionals! https://www.harcourtsauctions.com

In this episode of the Rethink Real Estate Podcast, Ben Brady interviews Aaron Hodson, Founder and CEO of SellWell Inc., a coaching company that specializes in elevating high-performance salespeople through impactful business strategies and skill-forming techniques. With over 20 years of experience in the Real Estate industry, Aaron has made a name for himself as a high-performance sales and business strategist, keynote speaker, and coach. During the episode, Ben and Aaron discuss the state of the real estate industry and how agents can stay ahead of the competition. Aaron shares his insights on the importance of personalization in real estate and how it can help agents stand out against those who rely solely on client-facing automation and cheap lead generation tactics. With a focus on his "clients for life" philosophy, Aaron swaps low-value scripts for proactive techniques, offering a unique approach that sets him apart from other coaches in the industry. Aaron's extensive experience in real estate has seen him close over 5,000 transactions and gain a 50% market share as a salesperson. He also owned one of the top brokerages in the country, closing in excess of $1.6 billion in home sales yearly. This success led him to become CEO of one of the fastest-growing real estate companies worldwide, where they opened 600+ offices in 10 counties in just 5 years under his guidance. With his real-life perspective and passion for sharing his knowledge with clients, Aaron's coaching can help real estate and mortgage professionals build their businesses and take them to the next level.   Aaron Hodson's website: https://www.aaronhodson.com/ SellWell Inc.'s website: https://www.sellwell.com/ Don't forget to Like, Follow, & Subscribe!   We post new episodes of Rethink Real Estate every Monday & Friday at 5AM PT and special bonus episodes on select Wednesdays at the same time. https://www.harcourtsauctions.com

In this special bonus episode of Rethink Real Estate, host Ben Brady talks about the the pricing aspect of real estate. He quickly discusses stories of the pricing conversations in listing presentations and how agents these days we work with are ditching the pricing conversation all together and winning business because of it. Too often in the past, real estate agents would sit in listing presentations and either try to buy the listing with their opinion on price or they would lose the listing to an agent that gave a fictitious promise of a higher price than you. We have changed this conversation and our agents have been able to look like the clear expert in all listing presentations because they are standing out by promising a process to get the best price instead of the price itself. If you have a listing presentation coming up that you would like help with feel free to visit our website below and reach out anytime.  https://www.harcourtsauctions.com Don't forget to like, follow, and subscribe for more real estate content!  New episodes of Rethink Real Estate Podcast every Monday and Friday at 5AM PT and special bonus episodes on select Wednesdays!

Welcome to another episode of the Rethink Real Estate Podcast! Today, we have a special guest, Eddie O'Sullivan, the Founder and REALTOR® of Elevation Real Estate, joining Ben Brady to discuss his journey and how he has built his successful boutique real estate agency. Eddie has closed over $150 million in sales volume. He has made a name for himself in the San Francisco Bay Area by never shying away from a difficult transaction. In this episode, Eddie shares how he approaches every real estate transaction with the same level of care and attention, no matter the challenges that may arise. He emphasizes the importance of building trust and strong relationships with clients, and how that leads to successful outcomes and a thriving business. In addition to his approach to transactions, Eddie also shares his insights on building and maintaining a successful real estate team. As the Founder of Elevation Real Estate, he understands the importance of finding the right people to join his team and how to create a positive and supportive culture. Tune in to hear Eddie's tips and tricks for building a successful team in the competitive world of real estate. Visit Eddie O'Sullivan and Elevation Real Estate's Website: https://elevationrealestate.com/ Don't forget to SUBSCRIBE for more great tips and insights from real estate professionals for real estate professionals! https://www.harcourtsauctions.com