

Rethink Real Estate
Harcourts Auctions
Welcome to Rethink Real Estate, a podcast for real estate agents looking to take their business to a new level. On this show, you'll get the latest sales strategies, business insights, and marketing tips to help grow your real estate business. Our expert guests share their insights on everything from negotiations to building a strong personal brand. Whether you're new to the industry or a seasoned pro, there's something for everyone on Rethink Real Estate. Tune in for actionable advice and inspiration to help you succeed in today's world of real estate.
#RethinkRealEstate
#RethinkRealEstate
Episodes
Mentioned books

Nov 24, 2023 • 31min
Behind the Scenes of a High-Stakes Online Property Auction
Step into the dynamic world of live online real estate auctions in this fascinating episode of Rethink Real Estate, hosted by Ben Brady. Today, Ben offers an exclusive behind-the-scenes look at the philosophy, strategy, and energy that drives Harcourts Auctions' successful non-distressed luxury auction platform.
In this episode, Ben not only dispels common misconceptions about auctioning homes in North America but also showcases the effectiveness of this method through recent Harcourts Auction properties that have gone through our unique process. He showcases recent auction properties where Harcourts achieved remarkable results, earning high praise from both home sellers and listing agents. This episode is a deep dive into the effectiveness and efficiency of the auction process, proving it to be a formidable tool in any real estate market for both sellers and agents alike.
🎯 Key Insights:
• Auction Anatomy: Understanding the structure and strategy of live online auctions.
• Busting Myths: Clarifying common misconceptions surrounding the auction process.
• Success Stories: Real examples demonstrating the impact and benefits of auctioning properties.
👉 Don't forget to like, subscribe, and share your thoughts or questions in the comments section below! 👈
🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Ben Brady & Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
🔖 TAGS: #RethinkRealEstate #BenBrady #LiveOnlineAuctions #RealEstateInnovation #HarcourtsAuctions #LuxuryAuctionPlatform #AuctionMisconceptions #RealEstateSuccessStories #AuctionStrategy #PropertySellingTrends

Nov 20, 2023 • 57min
Mastering Brand Brilliance: Understanding Brand Strategies for Realtors with Gary Johnson
Join us in the latest enlightening episode featuring the strategic insights of Gary Johnson, the CSO and Founder of J2 Marketing Consultants. Gary's expertise in branding and marketing has notably uplifted a multitude of professionals, including several agents within the Harcourts network.
In this episode, Gary takes listeners through the comprehensive journey of brand creation and evolution, revealing the intricate process and structures he's implemented for individual agents and business owners. Beyond real estate, Gary's experience with marketing for attorneys provides unique insights, offering valuable lessons that are surprisingly applicable and beneficial to real estate professionals.
🎯 Key Discussions:
• The Art of Branding: Gary's approach to building and nurturing strong personal and business brands.
• Marketing Success Stories: How Gary's strategies have transformed real estate agents' businesses.
• Cross-Industry Insights: Lessons from the attorney marketing world that real estate professionals can apply.
👉 A Must-Listen for Real Estate Professionals and Entrepreneurs: Whether you're a seasoned agent or a business owner looking to elevate your branding game, this episode is packed with actionable strategies and expert advice. Be sure to like, subscribe, and share your branding challenges and victories in the comments section below! 👈
🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Gary Johnson & J2 Marketing Consultants:
http://www.j2marketingconsultants.com/
https://www.youtube.com/@UCO8CmQMOQQbcC_B3E7kE1AA
https://www.linkedin.com/in/j2marketingconsultants/
https://www.linkedinforlawyers.net/
https://www.linkedin.com/company/j2-marketing-consultants/
🔗 Connect with Ben Brady & Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com

Nov 17, 2023 • 48min
The Realtor's Video Playbook for 2024: Owen Video's Blueprint for Real Estate Marketing
Dive into the world of digital marketing and using video to add a new lead funnel to your real estate business in 2024. This episode features a special guest, YouTube maestro Owen Hemsath, popularly known as "Owen Video." Owen is renowned for his expertise in guiding business leaders worldwide to create and enhance their YouTube channels, with a particular emphasis on the real estate industry.
In this enlightening conversation, Ben and Owen unravel the secrets of leveraging YouTube for real estate success. They delve into practical strategies for agents to kickstart their journey on YouTube, emphasizing how to become a vocal and visible presence in their communities. This discussion extends beyond the basics, covering how to develop content that truly sets real estate professionals apart in the digital sphere.
🎯 Key Highlights:
• YouTube for Realtors: Starting your journey on the world's largest video platform.
• Community Voice: Becoming the go-to real estate authority on YouTube.
• Content Mastery: Innovative video topics and fundamentals for online distinction.
👉 A Must-Watch for Realtors Embracing Digital: If you're a real estate professional looking to incorporate video into your business strategy for 2024, this episode is packed with actionable insights and creative ideas. Be sure to like, subscribe, and join the conversation in the comments section! 👈
🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Owen Video:
https://www.youtube.com/user/simplebusinessvideo
https://www.facebook.com/owenvideox/
https://www.instagram.com/owenvideo/
🔗 Connect with Ben Brady & Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com

Nov 13, 2023 • 45min
Restaurants to Real Estate: Inspiring Transition to Owning 1,700+ Properties with Gino Barbaro
Step into the awe-inspiring world of Gino Barbaro, where he unveils his remarkable story of trading the comfort of a family restaurant business for the dynamic realm of real estate. Gino Barbaro, an investor, business owner, author, and entrepreneur, has not just entered the real estate industry; he has conquered it, owning over 1,700 doors of multifamily residences.
In this enlightening episode, Ben Brady explores Gino's unique journey from his roots in the restaurant industry, established by his immigrant parents, to becoming the co-founder of Jake & Gino. This multifamily real estate education company is not only a testament to Gino's success but also a beacon for aspiring realtors, offering coaching and training based on their innovative Buy Right, Manage Right & Finance Right™ framework.
🎯 Key Discussions:
• Inspirational Transition: Gino’s leap from the restaurant business to real estate mogul.
• Success Strategies: The principles and practices driving Gino’s continuous success in real estate.
• Balancing Act: Managing a thriving real estate career while raising six children.
👉 Real Estate Enthusiasts be sure to like, subscribe, and add your voice to the conversation in the comments section! 👈
🎥 For more value-packed episodes, delve into the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Gino Barbaro and Jake & Gino:
https://jakeandgino.com/
https://www.youtube.com/@UCc3wzHivzXxcgSTtDam4vnw
https://www.instagram.com/jakeandgino/
https://podcasts.apple.com/us/podcast/jake-and-gino-multifamily-investing-entrepreneurs/id1025080737
https://www.linkedin.com/in/gino-barbaro-03973b4b/
🔗 Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com

Nov 10, 2023 • 18min
Winning Commission Conversations: Expert Strategies for Negotiating Real Estate Commissions
In this essential episode of Rethink Real Estate, host Ben Brady tackles a subject that's been at the forefront of real estate agents' minds: effectively negotiating commission fees. Given the increasing frequency of clients seeking commission discounts, this topic has never been more relevant and demanding of a thorough discussion.
Ben Brady dissects the delicate art of commission negotiation, a scenario that many agents find challenging and often approach with a sense of defensiveness. This episode is not just about the 'how-to' but also about reshaping the mindset of real estate professionals, empowering them to handle commission discussions with confidence and positivity.
🎯 Key Focus Points:
• Negotiation Nuances: Understanding the psychology behind commission negotiations.
• Communication Strategies: How to articulate your value effectively to clients.
• Confidence Building: Techniques to maintain poise and assurance during tough negotiations.
👉 Real Estate Enthusiasts Take Note: This episode is a must-listen for anyone looking to gain a profound understanding of the financial aspect of property management. Be sure to like, subscribe, and add your voice to the conversation in the comments section! 👈
🎥 For more value-packed episodes, delve into the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
🔖 TAGS: #RethinkRealEstate #RealEstateNegotiation #CommissionStrategies #RealtorTips #BenBrady #RealEstateExpertise #ListingPresentation #AgentConfidence #RealEstateMarket #ProfessionalDevelopment

Nov 6, 2023 • 38min
Property Management Forecast: Unlocking Real Estate Trends with Finance Expert Mark Kappelman
Embark on a journey through the financial intricacies of property management in our latest Rethink Real Estate episode, presented by host Ben Brady. This week, Ben is joined by the esteemed Mark Kappelman, CFA, CPA, and the strategic mind behind RealEstateAccounting.co, a company revolutionizing financial accounting for landlords.
With sixteen years of seasoned experience in accounting, operations, and an impressive real estate portfolio, Mark delves into the core of property management finance. This episode is not just about numbers; it’s an in-depth exploration of the mechanisms that drive the property market from an accounting perspective and an invaluable forecast of what the future holds.
🎯 Key Takeaways:
• Financial Fundamentals: Mark's insights on the evolution of property management accounting.
• Debt Dynamics: An exploration of the sophisticated use of debt in real estate.
• Market Mechanics: A look at current trends and what they signal for the future of property management.
👉 Real Estate Enthusiasts Take Note: This episode is a must-listen for anyone looking to gain a profound understanding of the financial aspect of property management. Be sure to like, subscribe, and add your voice to the conversation in the comments section! 👈
🎥 For more value-packed episodes, delve into the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Mark Kappelman (CPA, CFA) and RealEstateAccounting.co:
https://www.realestateaccounting.co/
https://www.facebook.com/reabookkeeping
https://www.linkedin.com/in/markkappelman/
https://www.facebook.com/mark.kappelman.5/
🔗 Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
🔖 TAGS: #RethinkRealEstate #MarkKappelman #PropertyManagementFinance #RealEstateAccountingExpert #FinancialAccountingForLandlords #RealEstateMarketTrends #FutureOfPropertyManagement #BenBrady #HarcourtsAuctions

Nov 3, 2023 • 24min
Unlocking Online Visibility: The Agent's Guide to Effortless Client Connections
Dive into the world of digital presence as host Ben Brady explores the challenges and nuances of agent visibility in today's fast-paced online landscape. In this compelling episode of Rethink Real Estate, Ben sits down with Chris Cochran, the Director of Marketing for Harcourts Auctions. Together, they delve into an alarming trend: the diminished online profiles of real estate agents that hinder potential clients from reaching out.
Today's consumers, powered by the convenience of the internet, engage in research even when they come with a referral. Your online profile is often their first impression of you. But with the rise in spam and unwanted communications, how do you strike a balance between being accessible and guarding against the digital noise? Ben and Chris dissect this challenge, emphasizing the importance of a professional, easy-to-find online presence that promotes effortless communication.
🎯 Key Topics:
Online Real Estate Realities: The critical importance of digital visibility in today's market.
Striking the Balance: How to maintain professionalism while ensuring accessibility.
Profile Self-Audit: Tips to assess and elevate your online presence.
Client-Centric Contact: Making it seamless for potential clients to reach out.
👉 For all real estate professionals keen on amplifying their online presence and ensuring that potential clients can effortlessly connect with them, this episode is a treasure trove of insights and actionable strategies. Like, subscribe, and drop your thoughts in the comments below! 👈
🎥 For more value-packed episodes, delve into the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
🔖 TAGS: #RethinkRealEstate #OnlinePresence #DigitalVisibility #ClientEngagement #HarcourtsAuctions #RealEstateTips #ContactStrategies#RealEstateStrategies #BuildingRelationships #TopMortgageProfessional

Oct 30, 2023 • 47min
Content Mastery Meets Mortgage Magic: Kenny Simpson's Billion-Dollar Blueprint in Real Estate
Mastering the mortgage landscape to building a behemoth content marketing machine that dominates social media platforms, step into the dynamic world of Kenny Simpson in our newest episode of Rethink Real Estate, hosted by Ben Brady!
In this insightful episode, Ben Brady delves into the life and strategies of San Diego's renowned Mortgage Advisor, Kenny Simpson, the driving force behind The Simpson Team at C2 Financial Corporation. With a staggering 20-year journey that has witnessed the funding of over $1 billion in loans, Kenny stands tall as one of the nation's leading mortgage and loan professionals. However, it's not just mortgages that have made him a standout figure—Kenny's unparalleled prowess in content marketing across TikTok, Instagram, Facebook, and his acclaimed podcast "Get in the Cashflow Game with K&K", has created ripples in the real estate industry. Tune in as Ben and Kenny dissect the art and science behind the content that's been pivotal in boosting brand visibility, forging robust relationships, and delivering immense value to clientele.
🎯 Key Topics:
Mortgage Maestro: Kenny's journey to becoming a top-tier mortgage professional.
Content is King: Unveiling the strategies that power Kenny's content-driven success.
Building Relationships at Scale: Kenny's approach to using content for brand building and value delivery.
👉 Attention all real estate aficionados: If you're striving to blend the might of content marketing with your real estate pursuits, this episode promises a treasure trove of insights, experiences, and actionable steps. Make sure to hit that like button, subscribe, and pour out your thoughts in the comments below! 👈
🎥 For more value-packed episodes, delve into the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Kenny Simpson and The Simpson Team:
https://simpson-team.com/
https://getinthecashflowgame.com/
https://www.facebook.com/kennybsimpson1
https://www.instagram.com/kennybsimpson/
https://www.youtube.com/channel/UCKCq8ChflxF7qWPfV395eag
🔗 Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
🔖 TAGS: #RethinkRealEstate #KennySimpson #MortgageMasterclass #ContentMarketingInRealEstate #TheSimpsonTeam #RealEstateStrategies #BuildingRelationships #TopMortgageProfessional

Oct 27, 2023 • 24min
Decoding Days on Market: Expert Tactics for Today's Real Estate Challenges
From setting seller expectations to understanding the pulse of the current market, navigating property sales with accumulating days on the market is a challenge that many Realtors are now facing, perhaps for the first time. Join us in our latest episode of Rethink Real Estate as host Ben Brady delves deep into the nuances of effectively representing offers to sellers in this evolving landscape.
In this illuminating episode, Ben highlights the marked differences in today's market from previous years, shedding light on the increased role of negotiation and expectation management. Many agents, whether due to inexperience in such market conditions or simply forgetfulness, grapple with properties that linger on the market longer than anticipated. Ben emphasizes that in such times, it's pivotal to equip oneself with the right strategies—not only to ensure that sellers' expectations are properly calibrated but also to ensure they're primed to seize market-aligned offers when they arise.
🎯 Key Topics:
• Understanding Today's Market: A contrast to previous years and its implications.
• Setting Seller Expectations: The art and science of aligning sellers with the market pulse.
• Mastering Negotiation: Tactics to thrive in a market that demands more from Realtors.
👉 Attention all Realtors: If you're looking to refine your approach, especially in a challenging market, this episode promises a wealth of insights, actionable strategies, and a fresh perspective. Smash that like button, subscribe, and let us know your experiences and key takeaways in the comments below! 👈
🎥 For more value-packed episodes, delve into the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
🔖 TAGS: #RethinkRealEstate #SellerExpectations #NegotiationMastery #UnderstandingTheMarket #DaysOnMarket #RealtorStrategy

Oct 23, 2023 • 57min
From Pixels to Performance: Improving Time on Brand with Database Management
From the digital transformation of real estate to the integral role of fitness in an entrepreneur's life, dive deep into our latest episode of Rethink Real Estate with host Ben Brady and the CEO of Sheridan St., Cody May!
In today's enlightening episode, Ben Brady unravels the online strategies and data-driven approaches currently revolutionizing the real estate industry, with none other than Cody May. Known for his podcast alongside previous guest Vikram Deol and his significant ties with Sharran Srivatsaa, Cody offers a treasure trove of insights on leading real estate teams and the changing digital landscape of the industry. Beyond the world of listings and leads, Ben and Cody also delve into a refreshing chat on fitness, exploring how many successful entrepreneurs harness their physical wellness to amplify their business prowess.
🎯 Key Topics:
• Digital Realms: How the internet and data are reshaping the future of real estate.
• Leading the Pack: Cody’s take on managing and directing real estate teams effectively.
• Fitness Fuels Success: The unspoken connection between physical health and business achievement.
👉 Attention all real estate enthusiasts and professionals: Whether you're a seasoned agent or just starting out, this episode serves as a comprehensive guide to the evolving digital world of real estate and the undeniable benefits of staying fit. Smash that like button, subscribe, and let us know your thoughts in the comments below! 👈
🎥 For more value-packed episodes, delve into the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Cody May and Sheridan St:
https://studioptbo.com/
https://www.facebook.com/sheridanst.io/
https://www.youtube.com/channel/UCu8oCdVPieGWHmONaB_xhTg
https://www.instagram.com/codmay/
🔗 Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
🔖 TAGS: #RethinkRealEstate #DigitalRealEstate #CodyMay #RealEstateTeams #FitnessInBusiness #RealEstateInnovation #HarcourtsAuctions