Rethink Real Estate

In this marketing focused episode of "Rethink Real Estate", host Ben Brady joins forces once again with Chris Cochran, Director of Marketing for Harcourts Auctions, to discuss the two core strategies of real estate marketing; lead generation and brand awareness. Today, we focus on some of the principles and results each avenue of marketing can achieve for your real estate business and really drive home the fact that it honestly takes a balance of the two to really have a complete marketing strategy in today's real estate world. 🚀 Remember to like, share, and subscribe for more real estate wisdom, and don't hesitate to leave your thoughts and questions in the comments section! Catch up on previous episodes of "Rethink Real Estate" here: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx Connect with Ben Brady and Harcourts Auctions: https://www.facebook.com/Benbradyharcourts https://www.linkedin.com/in/ben-brady-0b223517 https://www.instagram.com/harcourtsauctions https://www.facebook.com/HarcourtsAuctions Visit Harcourts Auctions website for more information on how you can use us to help your real estate business: https://www.harcourtsauctions.com #RethinkRealEstate #RealEstateMarketing #DigitalMarketing #OnlineAdvertising #HarcourtsAuctions

Diving deep into the interconnected web of real estate, we present our latest episode of Rethink Real Estate, where multifamily investments meet economic impacts on a grand scale. Today, host Ben Brady is thrilled to engage in a riveting conversation with the dynamic Gideon Pfeffer, the brain behind the meteoric rise of the GSH Group LLC. Gideon's shift from a mortgage-centric role to pioneering endeavors in commercial and multifamily real estate investments is nothing short of inspiring. With his guidance, the GSH Group has astonishingly transformed into a billion-dollar juggernaut, boasting over 7,500 apartment units spread across five states. 🎯 Key Topics: • From Mortgage to Multifamily: Gideon's successful transition into real estate investments. • The GSH Group Journey: How over $300 million of equity was raised and placed within five remarkable years. • The Bigger Picture: Discussing the ripple effect of the multifamily real estate sector on residential real estate and the nation's economy. • Agents' Edge: Insights for agents aiming to expand their horizons and engage more profoundly with investor clientele. 👉 Attention real estate professionals: If you're looking to broaden your understanding, engage with investors more confidently, or simply wish to grasp the larger picture of multifamily investments, this episode promises to be a goldmine of insights. Make sure to hit the like button, subscribe, and let us know your thoughts in the comments! 👈 🎥 Immerse yourself in more real estate revelations with the Rethink Real Estate video playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Gideon Pfeffer and the GSH Group LLC: https://www.gshrealestate.com https://www.linkedin.com/company/gshrealestate/ https://www.linkedin.com/in/gideonpfeffer/ https://www.facebook.com/gshrealestate 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517 https://www.instagram.com/harcourtsauctions⁠⁠ https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more transformative strategies and invaluable industry insights, explore Harcourts Auctions: https://www.harcourtsauctions.com 🔖 TAGS: #RethinkRealEstate #MultifamilyInvestments #EconomicImpact #GSHGroup #GideonPfeffer #RealEstateTrends #InvestmentStrategy

From the exhilaration of quick sales to the reality checks of escrow fallouts, the real estate market is brimming with misconceptions and challenges. In this insightful episode of Rethink Real Estate, join host Ben Brady as he unravels the pitfalls of celebrating speedy property sales and highlights the potential of underselling a property due to haste. In today's compelling episode, Ben dives deep into the alarming trend of increasing escrow fallout rates in many significant markets. Is the initial euphoria of securing a property causing buyers to reevaluate their choices later? With the allure of other properties on the market, are buyers more inclined to suffer from buyer's remorse? Ben emphasizes the crucial element of timing, arguing that allowing buyers to gradually transition from the honeymoon phase can lead to stronger commitments and potentially higher offers. 🎯 Key Topics: • Quick Sales vs. Quality Sales: The potential dangers of accepting offers too swiftly. • Buyer's Honeymoon Phase: How the initial excitement can morph into doubt and the role of the non-distressed auction date in managing buyer emotions. • Escrow Fallout Epidemic: The rising trend, its implications, and how realtors can navigate it to ensure a smoother sale. 👉 Attention all realtors: If you're striving for optimal outcomes in your property sales, this episode is laden with insights, strategies, and real-world scenarios to guide you. Ensure you give that like button a tap, subscribe, and let us know your experiences in the comments section below! 👈 🎥 For more episodes loaded with industry insights, peruse the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠ ⁠https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠https://www.instagram.com/harcourtsauctions⁠ ⁠https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For the latest trends and in-depth real estate strategies, delve into Harcourts Auctions: https://www.harcourtsauctions.com 🔖 TAGS: #RethinkRealEstate #EscrowFallout #BuyersRemorse #RealEstateStrategy #BenBrady #QualityOverSpeed #RealEstateInsights

Navigating the tricky waters of a slow seller's market can be a challenge, especially when homes seem to sit on the market forever. Dive deep with us in this enlightening episode of Rethink Real Estate with host Ben Brady, as we re-explore the power of auctions in a not-so-favorable seller's market. In today's insightful episode, host Ben Brady revisits a topic many have been waiting for - the efficacy of the auction method in North American real estate. However, this time, the spotlight is on how auctions can be a game-changer during a less-than-ideal seller's market. While the knee-jerk reaction for many agents is to slash prices for a quick sale, such strategies can inadvertently signal to potential buyers a deeper willingness to settle for even lower prices. Ben Brady, alongside the dynamic Harcourts Auctions team, offers an alternative approach. With the auction method, properties that have been left lingering on the market are suddenly reinvigorated, attracting fresh interest without the dreaded price reduction. 🎯 Key Topics: • Rethinking Price Reductions: Why they might not be the best approach in a slow market. • Auctions in a Downturn: How the auction method becomes a vital tool during unfavorable seller conditions. • Breathing Life into Listings: Harcourts Auctions' strategy to rejuvenate stale market properties. 👉 Attention real estate professionals and enthusiasts: If you've ever been stumped by slow-moving properties or considered price reductions as your only option, this episode is your roadmap to a more dynamic solution. Make sure to like, subscribe, and share your insights in the comments below! 👈 🎥 To deep-dive into transformative real estate strategies, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠ ⁠https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠https://www.instagram.com/harcourtsauctions⁠ ⁠https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For the latest trends and insights in real estate, visit Harcourts Auctions: https://www.harcourtsauctions.com 🔖 TAGS: #RethinkRealEstate #AvoidingPriceReduction #AuctionInSlowMarket #HarcourtsAuctions #BenBrady #RealEstateInnovation

From her seasoned expertise spanning over two decades in Silicon Valley's real estate arena to her trust in modern auction strategies that redefine property sales—witness the inspiring journey of Jerylann Mateo in this compelling episode of Rethink Real Estate with host Ben Brady! In today's riveting episode, host Ben Brady sits down with the stalwart of San Jose real estate, Jerylann Mateo from Compass. With a profound commitment to her hometown, Jerylann has spent over 20 years guiding residents of Silicon Valley in their real estate aspirations. Despite her unparalleled experience, Jerylann faced challenges with a Curtiss Avenue property, pushing her to pivot from the traditional methods. In collaboration with Ben and the Harcourts Auctions team, an auction strategy was deployed, leading to astounding results that exceeded her seller's anticipations. Dive deep with us as we unpack this transformative experience and how innovative strategies are reshaping the real estate domain. 🎯 Key Topics: Trusting the Auction Strategy: Jerylann's Curtiss Avenue property turnaround tale. Buyer's Behavior in Today's Market: Overcoming the non-committal nature of potential buyers. Expanding the Realtor's Toolkit: How auctions can be a game-changer for real estate professionals. 👉 Attention all real estate aficionados and aspiring professionals: This episode promises a treasure trove of insights, strategies, and lessons from a seasoned industry expert. Hit that like button, subscribe for more, and don't hesitate to drop your thoughts in the comments! 👈 🎥 To delve further into the world of innovative real estate, browse the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Jerylann Mateo and Compass: https://jmateo.com/ https://www.compass.com/agents/jerylann-mateo/⁠ https://www.facebook.com/JerylannSellsHomes https://www.linkedin.com/in/jerylann-mateo-a13a383/ https://www.instagram.com/jerylannmateo/ 🔗 Reconnect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠ ⁠https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠https://www.instagram.com/harcourtsauctions⁠ ⁠https://www.facebook.com/HarcourtsAuctions⁠ 🌐 To stay at the forefront of real estate innovations, be sure to check out Harcourts Auctions: https://www.harcourtsauctions.com 🔖 TAGS: #RethinkRealEstate #ModernAuctionStrategy #JerylannMateo #SiliconValleyRealEstate #HarcourtsAuctions #InnovativeSelling #RealEstateGameChanger

In a world filled with uncertainties, Julia emphasizes the need for real estate professionals to harness their mental fortitude to thrive in tough markets. In this episode, they shed light on the concept of "picking your hard" and the critical role of unwavering commitment to the profession, especially during challenging times. In this captivating installment, your host, Ben Brady, engages in a thought-provoking conversation with the renowned Growth Coach and Mental Expert, Julia Gentry. Julia is not just a best-selling author and a mesmerizing keynote speaker but also a guiding light for Realtors worldwide, helping them navigate the challenging real estate landscape. 🧠 Join Ben and Julia as they delve deep into the topic of mental strength in the real estate profession. 🧠 🎙️ Key Takeaways from the Episode: 🔹 The Mental Resilience Blueprint for Real Estate Professionals 🔹 Strategies for Thriving in Difficult Markets 🔹 The Power of Commitment to Excel in Real Estate If you're a real estate enthusiast or a professional looking to sharpen your mental game and ensure your success in the real estate industry, this episode is a must-watch. Don't forget to hit that like button, subscribe, and share your insights in the comments below! Let's thrive together in the world of real estate. 🔔 Stay tuned for more enlightening episodes by exploring the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Julia Gentry: Website: https://www.mastermindwithjulia.com/ Website: https://thejuliagentry.com/ YouTube: https://www.youtube.com/@thejuliagentry 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com 🔖 TAGS: #RethinkRealEstate #MentalStrength #RealEstateProfessionals #RealEstateMarket #SuccessInRealEstate #JuliaGentry #BenBrady #PodcastEpisode

Join host Ben Brady on the latest episode of Rethink Real Estate Podcast, as he sits down with Real Estate Entrepreneur, Vikram Deol. Vikram's incredible journey from selling door to door to leading one of the top real estate teams in the country will leave you inspired. After realizing that the commission rollercoaster wasn't fulfilling him, Vikram retired from real estate sales and now focuses on helping agents generate consistent business without chasing leads. In this captivating episode, Ben and Vikram discuss the principles that hold back agents in their day-to-day business, shedding light on the key strategies to achieve success in the real estate industry. 🎯 Key Topics: • Vikram's Journey: From selling door to door to leading a top real estate team. • Breaking Free from the Commission Rollercoaster: How Vikram retired from real estate sales and found fulfillment. • Generating Consistent Business: Vikram's expert advice for real estate agents on building a sustainable business without chasing leads. 👉 If you're a real estate professional looking to break free from the traditional sales cycle and take your business to new heights, this episode is a must-watch! Don't forget to like, subscribe, and share your thoughts in the comments below. 👈 🎥 For more value-packed episodes, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Vikram Deol: https://www.vikramdeol.com/ https://www.linkedin.com/in/vikramdeol https://www.instagram.com/coachvikramdeol/ https://podcasts.apple.com/us/podcast/be-real-with-vikram-deol/id1441982409 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠ ⁠https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠https://www.instagram.com/harcourtsauctions⁠ ⁠https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more groundbreaking strategies and industry insights, visit Harcourts Auctions: https://www.harcourtsauctions.com 🔖 TAGS: #RethinkRealEstate #RealEstateEntrepreneur #RealEstateSuccess #BusinessGrowth #RealEstatePodcast

From the power of body language and human behavior to her undeniable charisma and expertise that have propelled her to the forefront of the real estate conference circuit, join us as we deep dive into our latest episode of Rethink Real Estate with host Ben Brady and the ever-dynamic Amanda Gore! In this illuminating episode, host Ben Brady embarks on an enriching dialogue with fellow Aussie, Amanda Gore. Recognized by many from her standout sessions at global real estate conferences, Amanda's profound insights into human characteristics and their influence on sales have resonated with agents worldwide. Tapping into her extensive scientific and research background, Amanda masterfully unpacks the intricacies of human psychology and its pivotal role in real estate transactions. Discover why joy and a positive attitude could be the game-changers in your real estate career! 🎯 Key Topics: • Human Characteristics in Sales: How Amanda decodes and leverages them for success. • The Power of Body Language: Insights into how non-verbal cues can dictate conversations. • Joy as a Business Booster: Amanda's perspective on why an upbeat attitude can skyrocket sales and client satisfaction. 👉 Attention all current and future real estate professionals: If you're looking to elevate your game in the world of real estate, this episode is your go-to resource for inspiration, tips, and actionable advice. Don't forget to hit that like button, subscribe, and share your key takeaways in the comments below! 👈 🎥 For more value-packed episodes, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Amanda Gore: https://amandagore.com/ https://facebook.com/thejoyproject.amandagore/ https://www.linkedin.com/in/amandalgore https://youtube.com/user/amandagoretv 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠⁠ https://www.linkedin.com/in/ben-brady-0b223517 ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more groundbreaking strategies and industry insights, visit Harcourts Auctions: https://www.harcourtsauctions.com 🔖 TAGS: #RethinkRealEstate #mentalawareness #amandagore #nonverbalcommunication #realestate

Join us as we delve deep into a topic that has been stirring conversations lately: "Auction vs. Traditional Method of Sale." In this enlightening episode, host Ben Brady meticulously unpacks the pros, cons, and distinctive features of both methods. If you've ever been curious about how an expertly executed auction campaign can drastically shift the dynamics in a rapidly moving market or for a highly-desirable property, today's discussion is tailor-made for you. 🔑 Key Insights: Auction Magic: How an adeptly managed auction campaign stands out in a bustling market. The Divergence: Grasping the fundamental differences between auction and traditional methods. 👉 If this episode added value to your knowledge, show some love! Like, share, subscribe, and don’t hesitate to share your insights in the comments section below! 👈 🎥 Dive into more Rethink Real Estate Episodes: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Stay connected with Ben Brady and Harcourts Auctions: https://www.facebook.com/Benbradyharcourts https://www.linkedin.com/in/ben-brady-0b223517 https://www.instagram.com/harcourtsauctions https://www.facebook.com/HarcourtsAuctions 🌐 Discover more on Harcourts Auctions and our innovative strategies in the real estate realm: https://www.harcourtsauctions.com 🔖 TAGS: #realestate #rethinkrealestate #auctionvstraditional #harcourtsauctions #northamericanrealestate #prosandcons #strategyinaction

Join us as we unveil a constructive discussion on the pivotal steps Chad and his team can immediately embrace to reshape their social media marketing blueprint. With a keen emphasis on a blend of advertisements and organic content, the ultimate goal is clear: remain top-of-mind so that clients instinctively dial Chad and his team when real estate needs beckon. In today's riveting episode, host Ben Brady orchestrates an eye-opening real estate marketing dialogue with Chad Widtfeldt, a Top Producing Real Estate aAgent in Southern California, and Chris Cochran, the Director of Marketing for Harcourts Auctions. Chad openly admits that he's not as hands-on with marketing to his database as he should be. Chris brings a decade-long experience in advising agents on marketing strategies. Together, they explore immediate and effective steps Chad and his team can take to elevate their social media marketing game. This episode is a deep dive into creating a social media strategy that works in today's competitive real estate environment. 🎯 Key Topics: Behind the Curtain: Understanding Chad's challenges and opportunities in social media marketing. Immediate Actions: Chris's expert advice on what can be done right now to make a significant impact. Ads & Organic Content: Creating a harmonious balance between paid advertising and genuine content to stay top-of-mind. 👉 Attention all current and aspiring real estate pros: This episode offers a blueprint for upscaling your social media marketing game. You won't want to miss this! So, hit that like button, subscribe, and let us know your thoughts in the comments below! 👈 🎥 For more incredible episodes, check out the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Chad Widtfeldt and His Real Estate Team: ⁠https://www.instagram.com/thegreengroupre/ ⁠https://www.greengroupre.com/home https://www.facebook.com/chadandjustin 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠ ⁠https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠https://www.instagram.com/harcourtsauctions⁠ ⁠https://www.facebook.com/HarcourtsAuctions 🌐 For more information on Harcourts Auctions and to chat about our non-distressed real estate auction platform: https://www.harcourtsauctions.com 🔖 TAGS: #RethinkRealEstate #SocialMediaMarketing #ChadWidtfeldt #digitalmarketing #ImmediateActions #AdsAndOrganic #TopOfMind #SuccessInRealEstate