The Power of Content Marketing: Building the Harcourts Auctions Brand This Past Year

In this reflective episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts, to discuss the year's triumphs and learnings in marketing, especially focusing on Harcourts Auctions. This conversation offers a transparent view into the strategies implemented at the start of 2023 to enhance the Harcourts Auctions brand through valuable content, insightful industry knowledge, and this very podcast. Ben and Chris delve into how they leveraged long-form content to not only establish a strong foothold on podcast platforms but also transform the podcast into short form content to create a significant impact on social media channels like Facebook and Instagram. These efforts have successfully introduced the Harcourts Auctions brand to hundreds of thousands of Realtors and real estate enthusiasts nationwide. The episode aims to inspire and guide Realtors in formulating their content marketing plans for 2024, focusing on increasing market presence in their local areas. 🎯 Key Episode Highlights: • Marketing Strategy Breakdown: The success story behind Harcourts Auctions' 2023 strategy. • Content Marketing Insights: Utilizing podcasts and social media for brand enhancement. • Looking Forward: Lessons learned to aid Realtors in their 2024 marketing efforts. 👉 A Must-Listen for Real Estate Professionals: Whether you're looking to boost your brand or seeking innovative marketing strategies, this episode is packed with valuable takeaways. Remember to like, subscribe, and share your marketing experiences or questions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #ChrisCochran #HarcourtsAuctions #RealEstateMarketing #ContentMarketing #SocialMediaStrategy #Podcasting #BrandBuilding #MarketingSuccess #RealEstateTrends #BenBrady