Rethink Real Estate

In a timely and insightful episode of Rethink Real Estate, host Ben Brady is joined by Aaron Hodson, Founder, CEO, and Coach at SellWell Inc. As we bid farewell to 2023, Ben and Aaron come together to provide a comprehensive outlook on the real estate and mortgage markets for 2024. With Ben's deep expertise in real estate and Aaron's profound knowledge in the mortgage sector, this discussion offers a unique and valuable perspective on what the future may hold for these industries. In addition to their market forecast, both Ben and Aaron are renowned for their skills in business planning, having spent the early part of the year advising real estate agents and mortgage brokers on strategies for 2024. In this episode, they generously share some of these crucial business planning tips with the Rethink Real Estate audience, offering listeners a chance to gain expert advice for navigating the upcoming year successfully. 🎯 Key Topics Covered: • Market Forecast: Insights into the 2024 real estate and mortgage sectors. • Expert Business Planning: Strategies for real estate agents and mortgage brokers in 2024. • Navigating Industry Changes: Adapting to the evolving real estate and mortgage landscapes. 👉 A Must-Listen for Real Estate Professionals: Whether you're looking to boost your brand or seeking innovative marketing strategies, this episode is packed with valuable takeaways. Remember to like, subscribe, and share your marketing experiences or questions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Aaron Hodson & SellWell, Inc.: https://www.aaronhodson.com/ https://www.sellwell.com/ https://www.youtube.com/channel/UCpGTGLIEB_N5x4BhyH89CVw 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #AaronHodson #HarcourtsAuctions #RealEstateMarketing #ContentMarketing #Business Planning #Podcast #Mortgage #RealEstateMarket #RealEstateTrends #BenBrady

Welcome to the exciting launch of Season 3 of Rethink Real Estate, where host Ben Brady rings in the new year with a thought-provoking question for realtors: "Are you ready to be different in 2024?" This episode is all about finding that edge, that unique factor that sets you apart in the competitive real estate market but more than that, fully embracing your point of difference even amidst criticism. Ben challenges Realtors to step out of the comfort zone of traditional practices and explore innovative, distinct strategies in 2024 that can set you apart from your local competition. The episode dives into the common pitfall where many real estate agents get trapped in the cycle of replicating what others have been doing, often leading to stagnant sales and growth. It's a call to action for realtors to identify and leverage their unique selling propositions to surpass their goals for the year. 🎯 Key Discussion Points: • The Importance of Being Different: Standing out in the real estate market. • Overcoming Industry Friction: Embracing uniqueness despite potential pushback. • Ignoring the Naysayers: Staying true to your innovative strategies for success. 👉 A Must-Listen for Real Estate Professionals: Whether you're looking to boost your brand or seeking innovative marketing strategies, this episode is packed with valuable takeaways. Remember to like, subscribe, and share your marketing experiences or questions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #BenBrady #RealEstateInnovation #UniqueSellingProposition #2024RealEstateGoals #StandOutStrategies #RealEstateSuccess #MarketDifferentiation #Season3Premiere #RealEstateTrends

In this reflective episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts, to discuss the year's triumphs and learnings in marketing, especially focusing on Harcourts Auctions. This conversation offers a transparent view into the strategies implemented at the start of 2023 to enhance the Harcourts Auctions brand through valuable content, insightful industry knowledge, and this very podcast. Ben and Chris delve into how they leveraged long-form content to not only establish a strong foothold on podcast platforms but also transform the podcast into short form content to create a significant impact on social media channels like Facebook and Instagram. These efforts have successfully introduced the Harcourts Auctions brand to hundreds of thousands of Realtors and real estate enthusiasts nationwide. The episode aims to inspire and guide Realtors in formulating their content marketing plans for 2024, focusing on increasing market presence in their local areas. 🎯 Key Episode Highlights: • Marketing Strategy Breakdown: The success story behind Harcourts Auctions' 2023 strategy. • Content Marketing Insights: Utilizing podcasts and social media for brand enhancement. • Looking Forward: Lessons learned to aid Realtors in their 2024 marketing efforts. 👉 A Must-Listen for Real Estate Professionals: Whether you're looking to boost your brand or seeking innovative marketing strategies, this episode is packed with valuable takeaways. Remember to like, subscribe, and share your marketing experiences or questions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #ChrisCochran #HarcourtsAuctions #RealEstateMarketing #ContentMarketing #SocialMediaStrategy #Podcasting #BrandBuilding #MarketingSuccess #RealEstateTrends #BenBrady

In this timely and informative episode of Rethink Real Estate, host Ben Brady engages in a crucial discussion with Jim Remley, a seasoned veteran in the real estate industry and Principle Broker at John L. Scott Real Estate. As the President of eRealEstateCoach and an expert in buyer representation, Jim brings a wealth of knowledge, especially relevant in light of the current lawsuits impacting buyer's agents. Jim, who started in real estate at the young age of 19, has also spent over a decade running the "Accredited Buyer Representative" course in his training business, making him an invaluable resource for insights into the evolving role and challenges of buyer's agents. Ben and Jim delve into the changes sweeping through the real estate industry, offering their perspectives on how these developments are reshaping the landscape for real estate professionals. 🎯 Key Episode Focus: • The Evolving Role of Buyer's Agents: Jim's insights on current challenges and opportunities. • Legal Landscape: Understanding the impact of recent lawsuits on buyer's agents. • Adapting to Change: Strategies for real estate professionals in a shifting industry. 👉 Essential Listening for Real Estate Agents: Whether you're new to the industry or looking to refine your marketing techniques, this episode is a treasure trove of knowledge. Be sure to like, subscribe, and share your insights in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Jim Remley & eRealEstateCoach: https://www.erealestatecoach2.com/ https://jimremley.johnlscott.com/home https://www.youtube.com/channel/UC6tLLoH2TVNDLRQHOysJxkw https://www.linkedin.com/in/jim-remley/ https://www.facebook.com/jim.remley/ https://www.instagram.com/jimremley/ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #JimRemley #BuyersAgent #RealEstateIndustry #LegalChallenges #RealEstateCoaching #AccreditedBuyerRepresentative #IndustryChanges #RealEstateTrends #BenBrady

Dive into the unique world of partition real estate sales in this informative episode of Rethink Real Estate, hosted by Ben Brady. Joining Ben is Elijah Underwood, a seasoned California Attorney from Underwood Law Firm, P.C., who has dedicated his career to specializing in Partition Law and Real Estate Sales. Partition sales represent a distinct segment of the real estate market, occurring when co-owners of a property find themselves in disagreement – one party wishing to sell and the other opposing the sale. With thousands of partition sales under his belt, Eli shares his extensive experience and insights into this niche area. This episode is particularly enlightening for Realtors interested in exploring new niches within their market. Eli shares valuable insights on how Realtors can position themselves as partition sales experts in their local communities, tapping into a market that requires a specialized approach. 🎯 Key Episode Highlights: • Partition Sales Explained: Understanding this unique type of real estate transaction. • Expert Strategies: Eli's advice for realtors looking to specialize in partition sales. • Market Opportunities: Identifying and capitalizing on partition sale opportunities in real estate. 👉 Essential Listening for Real Estate Agents: Whether you're new to the industry or looking to refine your marketing techniques, this episode is a treasure trove of knowledge. Be sure to like, subscribe, and share your insights in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Elijah Underwood & Underwood Law Firm, P.C.: https://www.underwood.law/ https://www.linkedin.com/in/eli-underwood-3b97183a/ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #ElijahUnderwood #PartitionSales #RealEstateSpecialization #UniqueRealEstate #LegalInsights #RealEstateTrends #MarketOpportunities #BenBrady #UnderwoodLawFirm

Join host Ben Brady in an enlightening episode of Rethink Real Estate, featuring Jess Lenouvel, a renowned Real Estate Business & Marketing Coach and the Founder of The Listings Lab. Known for her expertise in helping agents elevate their businesses through strategic marketing, Jess shares her journey into real estate and the common marketing challenges she encounters with her clients. In this episode, Ben and Jess delve into effective tactics for building a robust database and harnessing the power of social media marketing. They discuss actionable strategies for engaging both existing and new clients, especially vital in the ever-fluctuating real estate market. This conversation is packed with inspiration, insightful takeaways, and thought-provoking ideas that are essential for any real estate professional looking to grow their business. 🎯 Key Discussions: • Navigating the Real Estate Marketing Landscape: Jess's insights and experiences. • Database Development: Strategies for building a strong and effective client database. • Social Media Mastery: How to leverage social platforms for client engagement and growth. 👉 Essential Listening for Real Estate Agents: Whether you're new to the industry or looking to refine your marketing techniques, this episode is a treasure trove of knowledge. Be sure to like, subscribe, and share your insights in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Jess Lenouvel & The Listings Lab: https://www.thelistingslab.com/ https://www.youtube.com/@UCdGmeHBP1qyYYiKB1XYOomQ https://www.facebook.com/groups/thelistingslab https://www.instagram.com/jesslenouvel/ https://www.linkedin.com/in/jesslenouvel/ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #JessLenouvel #RealEstateMarketing #TheListingsLab #SocialMediaMarketing #RealEstateGrowth #DatabaseBuilding #MarketingStrategies #ClientEngagement #BenBrady

In this forward-looking episode of Rethink Real Estate, host Ben Brady addresses a pivotal goal for most Realtors – increasing the average sale price in their real estate business. As the market faces challenges with scarcer listings and lower inventory, Ben discusses how elevating your average sale price can significantly enhance your revenue, even if the number of homes you sell remains the same or decreases. Ben shares key strategies and practical tips, drawing from the successful experiences of various agents in the market who have consistently managed to raise their listing price points year after year. This episode is packed with valuable insights and actionable advice, making it a must-listen as we prepare for the real estate landscape in 2024 and beyond. 🎯 Key Topics Covered: • Mastering the Art of Increasing Average Sale Prices in Real Estate • Adapting to Market Challenges: Strategies for Scarce Inventory • Real-Life Success Stories: How Top Agents Consistently Raise Their Listing Prices 👉 A Crucial Listen for Realtors: Whether you're looking to upscale your business or adapt to the evolving market, this episode is filled with guidance to help you navigate and succeed. Don't forget to like, subscribe, and share your strategies or questions in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #BenBrady #RealEstateStrategies #IncreaseAverageSalePrice #RealEstateGoals #MarketAdaptation #RealtorSuccess #PropertySales #2024RealEstateTrends #RealEstateRevenueBoost

Sit down with a trailblazing figure in the world of Commercial Title Insurance, Danielle Sprouls, Esq. As one of the foremost female pioneers in this traditionally male-dominated field, Danielle has an impressive track record, having facilitated the closure of some of Manhattan's most iconic buildings before her transition to the West Coast. In this episode, Ben and Danielle embark on a journey through her remarkable career, exploring the challenges and triumphs she has faced. They dive into how Danielle balances her incredibly successful business with the joys and responsibilities of raising four children. Additionally, they discuss the current landscape and future outlook of commercial title insurance, offering valuable insights for professionals in the industry. 🎯 Key Episode Highlights: • Trailblazing a Path: Danielle's journey as a female pioneer in commercial title insurance. • Balancing Act: Managing a high-powered career and a bustling home life with four children. • Industry Insights: The current state and future prospects of commercial title insurance. 👉 A Must-Watch for Real Estate and Insurance Professionals: This episode is not just a story of personal triumph but also a source of industry knowledge and inspiration. Remember to like, subscribe, and share your thoughts in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Danielle Sprouls, Esq. & tewart Title National Commercial Services: https://www.linkedin.com/in/daniellesproulsesq/ https://www.instagram.com/daniellesprouls/ https://www.unscriptedpivots.com/ https://www.instagram.com/unscriptedpivots https://podcasts.apple.com/us/podcast/unscripted-pivots-inspiring-stories-from-wtf-women/id1676116745 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠

Let's dive into a scenario many real estate professionals and homeowners face: what happens when a listing doesn't sell. Addressing both auction and traditional sales perspectives, this episode is an in-depth exploration of the complexities, reasons, and scenarios behind unsold properties in the real estate market. However, even when a home doesn't sell, either via auction or traditional, that are many quality takeaways that need to be focused on throughout the real estate sales process. Ben discusses various factors that can lead to a listing not selling – from sellers' expectations exceeding market offers, to unique home features that might not appeal to the majority, or even a weak market in a specific area. While Harcourts Auctions boasts a high success rate of 90.6% in selling properties, Ben also sheds light on the contrasting outcomes with other auction companies and the traditional sales approach. 🎯 Key Episode Highlights: • Understanding Unsold Listings: Analyzing why some homes don't sell in the current market. • Auction vs. Traditional Sales: Comparing success rates and challenges in different selling methods. • Learning from the Market: How perceived 'failures' can provide valuable market insights. 👉 Don't forget to hit like, subscribe, and share your experiences or learnings in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠

In an episode that taps into the pulse of current real estate discussions, Rethink Real Estate's host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts Auctions and a frequent voice on the show. This session delves into the heated online debate surrounding real estate agent commissions, sparked by recent legal developments and public reactions. Ben and Chris dissect the current legal landscape regarding the buyer's side commission, focusing more on the widespread public reactions that are stirring discussions within the real estate community. They specifically analyze a viral post titled "So you want to be a Realtor," which is gaining traction on numerous real estate agents' Facebook walls and pages. This episode offers an in-depth look at how such posts and negative marketing can inadvertently damage the reputation of real estate professionals and potentially alter the future narrative around commissions. 🎯 Key Topics Explored: • Legal Landscape: Understanding the lawsuit and its implications for real estate commissions. • Public Perception: Analyzing the reactions within the real estate community to recent developments. • The Impact of Negative Marketing: How fee justification posts could harm the real estate industry's reputation. 👉 This is obviously a controversial topic and we would love to hear your thoughts on the whole situation. Feel free to let us know in the comments your thoughts on this whole commission controversary in real estate! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠