From Vision to Real Estate Reality: The Making of Bel Air's Exclusive Luxury Somma Estate

This exclusive episode of Rethink Real Estate, features Ty Cueva, the Principal and CEO of Harcourts Westside Property Group. With nearly two decades of experience in luxury real estate, Ty has made a name for himself by negotiating, developing, and selling premier properties around the globe. Today, Ben and Ty delve into Ty's latest awe-inspiring project: 10697 Somma Way, Los Angeles, California, 90077 - a 41,000 square-foot brand-new luxury property located in the prestigious Bel Air neighborhood of Los Angeles, California. This discussion provides a rare behind-the-scenes look at the journey of bringing such a significant project from its initial vision to the marketplace, now being offered by the Harcourts Auctions team with a starting bid price of $30 Million. Ben and Ty explore the meticulous attention to detail, the dedication to excellence, and the comprehensive marketing strategies required to attract the world's most affluent buyers. 🎯 Key Episode Highlights: • The Genesis of a Luxury Property: From inception to completion. • Marketing Magnificence: Strategies for selling elite properties to a global audience. • The Auction Advantage: How Harcourts Auctions is changing the game for luxury real estate sales. 👉 A Must-Watch for Real Estate Aficionados: Whether you're a real estate professional, a luxury market enthusiast, or simply fascinated by the world of high-end properties, this episode offers insights into the complexities and luxuries of selling top-tier real estate. Be sure to like, subscribe, and share your thoughts or questions in the comments section below! 👈 🎥 For more episodes filled with real estate wisdom and luxury market insights, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ty Cueva & Harcourts Westside Property Group: https://www.linkedin.com/in/ty-cueva-aa389537/ https://westsidepropertygroup.com/ https://www.thesommaestate.com/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #sommaway #10697sommaway #belair #harcourts #harcourtsauctions #benbrady #tycueva #developer #realestate #realtor #agent #broker #sales #realestatedevelopment #realestateinvestor