Dear Bri: Community Strategy, Fiascos, and Drama

Marie Schacht, CEO of Akimbo, discusses the evolving landscape of online communities, highlighting her pioneering work in cohort-based learning. She dives into the strengths of both cohort-based and membership models, emphasizing the need for adaptability. Marie shares her practical experiments to determine the future of online education and the importance of aligning community strategies with organizational values. Listeners gain insights into effective transitions, embracing experimentation, and fostering open communication within community structures.

In this discussion, Evan Hamilton, the Director of Community at HubSpot, shares over a decade of insights into community building. He emphasizes the importance of testing concepts before launching and highlights vital questions to address during the discovery phase. The magic of connection becomes a key topic, showcasing how it drives outcomes. Evan dives into monetization strategies and explains how to curate communities with the right members. He also offers tips on navigating the transition from free to paid models while maintaining engagement.

Explore the chaotic world of community management, where real creators share their confessions. Discover the pros and cons of building on Slack versus membership models. Uncover strategies to overcome burnout and turn your struggles into growth opportunities. Engage with expert advice on fostering active discussions and testing new ideas. Join in for a mix of support, practical marketing tactics, and heartfelt community gossip that makes you feel less alone in your journey!