Dear Bri: Community Strategy, Fiascos, and Drama How do I find the first members for my niche community? With Murtaza Bambot, Founder & CEO at Heartbeat
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Oct 15, 2024 Murtaza Bambot, Founder & CEO of Heartbeat, shares insights on building niche communities, especially around sensitive topics. He emphasizes empathy and communication for attracting initial members. Murtaza discusses grassroots strategies over paid ads, the power of a paid waitlist, and the necessity of constant research and testing. He highlights the importance of focusing marketing on transformation and advises on leveraging tools like ChatGPT for support. This conversation is a goldmine for anyone looking to foster genuine community connections!
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AppSumo Launch Challenges
- Heartbeat experienced rapid growth after launching on AppSumo, leading to platform instability and customer complaints.
- Open communication and a focus on customer relationships helped rebuild trust during this challenging period.
Finding Initial Members
- Identify online platforms and physical locations where your target audience seeks information or support.
- Consider targeted ads, direct outreach, and partnerships with relevant organizations or healthcare providers.
Leveraging Referrals
- When interviewing potential members, ask them for referrals to others with similar experiences.
- Phrase the request as an opportunity to learn and help, not a sales pitch.