15min chapter

Dear Bri: Community Strategy, Fiascos, and Drama cover image

How do I find the first members for my niche community? With Murtaza Bambot, Founder & CEO at Heartbeat

Dear Bri: Community Strategy, Fiascos, and Drama

CHAPTER

Marketing Connection-Centric Communities

This chapter examines the complexities of marketing paid communities focused on health issues like endometriosis, emphasizing supportive communication over quick fixes. It highlights the significance of personal transformation and member experiences, alongside the marketing shift towards authentic community engagement. The discussion also covers the evolving strategies necessary for community growth and the role of tools like ChatGPT in enhancing problem-solving approaches.

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