Murtaza Bambot, Founder & CEO of Heartbeat, shares insights on building niche communities, especially around sensitive topics. He emphasizes empathy and communication for attracting initial members. Murtaza discusses grassroots strategies over paid ads, the power of a paid waitlist, and the necessity of constant research and testing. He highlights the importance of focusing marketing on transformation and advises on leveraging tools like ChatGPT for support. This conversation is a goldmine for anyone looking to foster genuine community connections!