Dear Bri: Community Strategy, Fiascos, and Drama How do you know when to keep pushing or when to let go of your community? With Salome Schillack, CEO & Founder of The Launch Lounge
In this episode, we’re hearing from Wavering But Hopeful. Our letter today deals with the very tough reality of deciding whether to continue putting in the effort to keep your community going or to close the doors when it feels like there’re more times when it isn’t working.
To better help Wavering But Hopeful, I invited Salome Schillack as my guest expert. She has been through over a decade of owning her craft and her expertise, and five years of running her own community membership, which she tastefully sunset after realizing it was no longer in alignment. Having been in Wavering’s shoes, her insights deeply resonate.
So, even if you’re not thinking of whether or not it’s time to shut down your community, make sure to tune in to this episode because you’ll discover what to anticipate, what to think about, and the questions you need to ask now in order to build a community for longevity and to decide if stopping or pivoting is the way to go.
In this episode:
(03:03) The tale of how Bri and Salome first met
(05:49) The communitea: Wavering But Hopeful’s letter
(07:03) Salome’s own experience of building a membership and making the decision to close it
(15:14) What ultimately wasn’t working in Salome’s membership
(21:53) How Salome’s community journey translates into Bri’s matrix of communities
(24:40) Approaching the decision to close the doors or pivot as a marketer
(29:02) How to turn your community around if shutting it down is not the way to go
(31:04) What to ask yourself and keep in mind for a community that lasts and lights you up
(37:38) If you’re also wavering, know you’re not alone
🤫 A boundary that felt impossible (but built more trust). Here's the bonus conversation with Salome!
Resources Mentioned:
🧑🏫 Check out the 4 Types of Communities Masterclass.
🎙️ Tune into Salome’s podcast, The Launch Lounge Podcast.
❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.
Salome Schillack
🖥️ Website
Bri Leever
🖥️ Website
📹 Youtube
Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.
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