Dear Bri: Community Strategy, Fiascos, and Drama If I build it, how do I make sure they come to my online community? with Alli Ball, founder & CEO of Food Biz Wiz
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Sep 17, 2024 Alli Ball, founder and CEO of Food Biz Wiz, shares her decade-long expertise in marketing successful community programs. Dive into the challenges of balancing free and paid communities, and discover the importance of setting clear expectations. Alli discusses navigating feelings of entitlement versus empowerment among members. She emphasizes effective engagement strategies, including innovative pop-up groups and targeted marketing techniques. Learn how to foster a collaborative environment while managing community dynamics!
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Free Community Mistake
- Alli Ball launched a free Facebook community for her podcast, FoodBizWiz, following common advice.
- This free community inadvertently misrepresented her paid community, Retail Ready, and ultimately proved ineffective.
Pruning for Empowerment
- Setting an example by pruning ineffective programs shows community members that the community evolves to meet their needs.
- This fosters empowerment, preventing a sense of entitlement to unchanging structures.
Free vs. Paid Community Trap
- Avoid using free communities as mere marketing funnels for paid ones, as this can lead to managing two distinct audiences.
- This approach can strain your capacity and create mismatched expectations.