Alli Ball, founder and CEO of Food Biz Wiz, shares her decade-long expertise in marketing successful community programs. Dive into the challenges of balancing free and paid communities, and discover the importance of setting clear expectations. Alli discusses navigating feelings of entitlement versus empowerment among members. She emphasizes effective engagement strategies, including innovative pop-up groups and targeted marketing techniques. Learn how to foster a collaborative environment while managing community dynamics!