

Creators Are Brands
Tom Boyd
My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
Episodes
Mentioned books

Nov 4, 2022 • 49min
How they started a top 1.5% podcast as teenagers, how to promote your podcast, and pitching your show to advertisers
Get more resources for creators on the Bonus Footage Newsletter.In this episode of "Creators Are Brands" podcast, powered by the HubSpot Podcast Network, the audio destination for business professionals, I talk to Night and Josh of the Juvy podcast.They’re teenagers, 16 and 18, who saw a gap in the market for a podcast for… teenagers.Their show has became a top 1.5% podcast globally, on top of building a large audience on TikTok of 100K as a result of their fire clipsIn this episode…
We talk about their production process
What equipment they use
Why they started with the cheapest mics on Amazon
Their collaborative relationship and how they split up roles, the reason one of their episodes blew up, we get into the business side
I even have them do an impromptu pitch for brands to advertise on their show
If you’re in the process of trying to build an audience at any point in your creative career, not just a teenager, this episode with Night and Josh is for youlet’s get into the show

Oct 5, 2022 • 48min
Steal this wildly successful strategy for shorts & learn how to make a digital product w/ Steven Mellor: 185K on IG & 17,000 email subs
vote by getting my free "Brand Deal Checklist": https://www.tomboyd.co/your-first-brand-sponsorship-checklist
share this episode and tag http://www.instagram.com/bonusfootage on IG
hit up steven on Twitter & IG: https://www.stevenmellor.com/
share this episode with someone you think would like it.
have a fantastic day.
love tom.

Sep 21, 2022 • 22min
HOW I MAKE SHORT VIDEOS as a "creator educator" (that has NOTHING to do with dancing/pointing/or the algorithm)
get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
subscribe to the "Bonus Footage" newsletter for more resources for creators: http://www.bonusfootage.co
please share this podcast with ONE creator who you think would get some value (or share to your instagram stories and tag @BonusFootage on IG.)
these are tips that you can use to create instagram reels, tiktoks, and youtube shorts in a way that you actually enjoy.
www.CreatorsAreBrands.com
thanks for listening and have an inspired day!

Sep 13, 2022 • 1h 17min
STARTING FROM SCRATCH: 0 to 300K+ Followers (TikTok & YouTube) With Shorts
get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
In this episode, I talk to Cullen Honohan from @AllHailBBall on YouTube and TikTok. I love his storytelling style and I knew there'd be much to learn from his process.
The coolest part, he's actually a listener of this show and he attributes some of his success to ideas that he's learned from the podcast. That's whasssssup! That's the GOAL of these conversations.
He started this year with 500 followers, and now has 120K on YouTube and and 200K on TikTok.
In this episode, we discuss:
His process for creating short form video
What he's learned getting over 300K followers
How he thinks about the business/making money
and MUCH more
Thanks for listening to the show.
For more, subscribe to the @BonusFootage newsletter at BonusFootage.co

Sep 6, 2022 • 56min
The FUTURE OF CREATIVE WORK in the independent economy
Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
Welcome to this episode of the Creators Are Brands podcast. Hosted by Tom, the creator of @BonusFootage.
In this show, we talk to Samantha Taylor who is the head of social strategy at Contra.
She is a creator for the brand, but also super knowledgeable about the independent economy for creators.
We discuss:
How she blew up the brand's TikTok account
How creatives should be landing paid gigs
How to approach discovery calls with brands
The types of independents that people WANT to hire
The importance of communication
And MUCH MORE.
Share this episode to a homie if you liked it.
Subscribe to the Bonus Footage newsletter for the best resources and creator breakdowns on the internet.

Jul 7, 2022 • 52min
How "Miss Excel" built a multi-million dollar business on TikTok
Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
I am your host Tom Boyd. This is the show that discovers how creators are building businesses online.
And today we talk to a creator that has built a multimillion dollar business with her smartphone.
Her name is Kat Norton, but you might know her online as Miss Excel
I feel like she’s been popping up everywhere, including Forbes, the Verge and Business Insider… so I was thrilled to have this conversation and learn more about her creative process and how she’s built her business, so we can apply her insights to what we’re doing.
On the surface, she teaches Microsoft Excel on TikTok… but as you’ll hear in this conversation, there’s much more that goes into it.
In this episode we discuss:
Her process for creating short form content
How she makes her content creation process streamlined and efficient
Why her content works so well on TikTok
What she uses to edit her content
Why being an entrepreneur doesn’t have to be hard
Why she didn’t wait for instructions and just got scrappy instead
How she makes money and what he business breakdown is
Her process for creating her courses
How she sees creating courses as an artform
How she can do a 100 video course in a week
Building a multimillion dollar course empire with a smartphone
Creating online courses with over 10,000 students
This is one of my favorite creator stories. It’s one of those episodes that had me inspired to stop editing the podcast because I wanted to start building something epic. I hope you enjoy this show as much as I do… and if that’s the case… please share it to a friend and like and subscribe and do all the things.

Jun 7, 2022 • 1h 13min
Jera Bean on how to make short form videos, TikTok vs. Reels, and how to price creative work (1.5M on TikTok)
Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
Welcome to the creators are brands podcast, this is the show that discovers how storytellers are building brands online. In today’s episode, we talk to Jera Bean.
She has over 1.4 million on TikTok and almost 200K on Instagram.
In this convo we break down:
Her way of thinking about REELS vs. TikTok
How she thinks about using trends in a creative way
What is her production process for producing short form videos
Why there are really no rules when it comes to short form videos
How she structures hooks for short form video
Why she’s created content themes for her Tiktok
How to create inside jokes with your audience on instagram stories
What her business looks like and how she makes money
How she structures her course and coaching programs
How she likes to work with brands for sponsorships
And my favorite thing, mindsets for pricing creative work.
I hope you enjoy this convo with Jera as much as I did…
And make sure to follow Jera on social media as you follow along.
Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

May 18, 2022 • 1h 2min
How to get paid sponsorships with Nina Zadeh (of SideWalker Daily)
Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
In today’s episode, we talk to Nina Zadeh from SideWalker Daily, who has helped thousands of influencers and creators around the globe turn their social media into full-time income.
We discuss exactly how her business helps creators build their businesses
Her signature course is “Pitching to brands” mastercourse (which is linked wherever you’re listening to this pod)
How many followers do you need to have before you start landing brand deals
The importance of positioning your brand
How there isn’t a ONE WAY approach for landing brand deals
Where to start when you’re first approaching brands
How to identify brands who are actually paying
Why you should start doing discovery calls with brands
Why the creator needs to take control of the strategy. Make the brand feel safe
How you should be DM’ing brands
The importance of having an abundance mindset when it comes to ideas
How to collaborate with other creators on affiliate partnerships and much more.
Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.
Have a wonderful day.

Apr 27, 2022 • 1h 47min
Austin Hankwitz | 42,000 downloads from one video, the best gear for TikTok, and building an engaged audience of over 500K followers
Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
Welcome to the CreatorsAreBrands.com podcast, this is the show that discovers how storytellers are building brands online.
Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.
In today’s episode, we talk to Austin Hankwitz…who is a creator slash media company slash venture capitalist that has invested in over 18 companies.
These are some of the points we discuss:
Why he focused on building his audience first before thinking about monetizing
How he brought 42,000 funded accounts, from one organic video for a brand.
How he thinks about short form video content
Genius Advice from his friend Tejas Tellur for how to approach TikTok
The importance of being friends with your audience
Why his first video went so viral
His simplified production process that only requires his phone, wired headphones and the TikTok app,
How he approached his Patreon and pricing formats
The most money he made in a month on Patreon
Why he started a newsletter and how he produces it.
The value of building with a business partner who can handle the administrative duties of your creator brand, so the creator can focus on what they do best.
Have an inspired day and thanks for listening!
Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Apr 18, 2022 • 51min
Mila Holmes: Treating TikTok like Instagram stories, creating a digital course the authentic way, and overcoming impostor syndrome.
Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.
Welcome to the CreatorsAreBrands.com podcast, hosted by Tom Boyd. This is the show that discovers how storytellers are building brands online. In today’s episode, we talk to Mila Holmes. She’s built a thriving business through social media where she helps entrepreneurs establish themselves as masters of their crafts by using Tiktok instagram and Pinterest.
She has over 500K followers on TikTok and over 50K on Instagram.
These are some of the topics from the this convo:
How she blew up on TikTok although she wasn’t trying to build on that platform initially
Why she treats tiktok as instagram stories
The book that has helped her overcome trying to be a perfectionist online
Why creating a product gives you leverage for working with only brands you want to work with.
How she created her digital product through workshops
The one thing she recommends doing before you build a digital product online and much more.
I hope you enjoy this convo as much as I did..
HMU at tomboyd.co for free resources and such.