Creators Are Brands STARTING FROM SCRATCH: 0 to 300K+ Followers (TikTok & YouTube) With Shorts
Sep 13, 2022
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Rapid Growth From 500 To 300K+
- Cullen started the year with about 500 followers and scaled to 200K on TikTok and 120K on YouTube within months.
- He credits steady short-form storytelling and lessons from the podcast for that rapid growth.
Design For TikTok, Structure For Shorts
- Focus on the platform that drives discovery but design videos to fit other platforms' constraints.
- Cullen edits for TikTok attention while structuring within YouTube Shorts' 60-second limit.
Maintain Evergreen + Timely Idea Lists
- Keep two idea lists: evergreen topics and timely headlines to sustain daily posting.
- Always try to find at least one little-known fact to make a story worthy of a short video.