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Optimizing Your YouTube Videos for Reach and Engagement
"I focus on like the hook, like the whole cadence of the video. And I get really, I dial in that, that series in a way that like is meant for reach," he says. "That's what's going to get you on to the four you page." He has three other pillars of content which are more just like the style of content they've been doing recently. 'People trust you if you're just going to feel being vulnerable'