
Creators Are Brands
My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
Latest episodes

27 snips
Sep 27, 2024 • 57min
3K to 45K on Instagram In ONE Year, Selling Digital Products, & Quitting his job to go full-time creator (@Gannon.Meyer)
Gannon Meyer, a dynamic Instagram creator, skyrocketed from 3,000 to 45,000 followers in just a year by selling digital products and forging brand deals. He shares his secrets to rapid growth, emphasizing the importance of personal storytelling and unique content formats. The discussion covers essential strategies for monetization, brand partnerships, and using tools like ManyChat for lead capture. Gannon also reveals practical tips for creators navigating video production challenges and highlights the significance of authenticity in building audience connections.

Sep 27, 2024 • 44min
From $25 Fiverr videos to 70K on Instagram [Adam Wienchowski]
Adam Wienckowski, a dynamic content creator, shares his incredible journey from $25 Fiverr gigs to over 70K followers on Instagram within a year. He reveals his top tips for crafting compelling hooks and his savvy 'three times rule' for pricing brand deals. Adam discusses how to make content irresistibly engaging while balancing the creator hustle with personal life. He emphasizes the power of investing in oneself and highlights journaling as a game-changer for creativity and clarity in the fast-paced creator economy.

7 snips
Sep 27, 2024 • 1h 2min
How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay
Nana DelRay, an Instagram content creator, spills her secrets to crafting captivating vlogs while building an agency that connects creators with brands. She emphasizes the power of storytelling and experimentation in video production. Nana shares tips on mastering voiceovers and creating engaging hooks to retain viewer attention. Authenticity is crucial—she advocates for genuine connections over follower counts and stresses the importance of clear messaging during collaborations. Plus, she tackles copyright challenges, offering insights on navigating sound issues in content.

17 snips
Apr 11, 2024 • 44min
How to work with anyone on the internet w/ Jordan Mix
Jordan Mix, a talented producer known for his collaborations with creators at Late Checkout and DoWithin, shares insights on building fruitful partnerships. He discusses the vital differences between producers and creators, highlighting the importance of collaboration. Jordan delves into monetization challenges faced by content creators and emphasizes strategic networking. He also shares a personal story about passion-driven projects, illustrating how embracing creativity can lead to unexpected opportunities. Ultimately, he highlights the need for genuine connections in the digital landscape.

Mar 14, 2024 • 11min
why shorts creators can't monetize w/ brand deals (& the solution)
subscribe to the podcasthosted by tom boydcreator of @bonusfootagei help big creators work with brands they love

Jan 4, 2024 • 15min
5 Kindle Highlights For Setting Creative Goals [@BonusFootage Edition]
The books that I highlight in this episode are:
10x is Easier Than 2x
Buy Back Your Time
Getting Results The Agile Way
Deep Work
The Hidden Genius
As you're setting goals for the new year, these are some kindle highlights from some of my favorite books to have in mind. Please share the show with a friend if you gained any insights. Have an inspired day and thanks for listening.@BonusFootage

Dec 18, 2023 • 14min
5 Lessons Playing the Content Creator Game (and pickleball) [@BonusFootage Edition]
in this episode, i break down parallels between lessons i've learned as a creative professional and as new player to the sport of pickleball. we discuss:
communication and confidence
creative partnerships
mindsets for competition
consistency and patience
adding creative skills
if you like this show, check out my accounts @bonusfootage on all platforms

Dec 14, 2023 • 50min
Problematic Creator Cheat Codes with Courtney Johnson
in this episode, we talk to @courtney..johnson, who's videos are all over your feed right now if you're a creator. in this episode, she shares:
how to be more human in your content
lessons from naval
why brands suck on social media
how to be confident on camera
and how to delegate
it's an incredible show. go follow her on all the things.
also, sub to bonusfootage.co

Nov 27, 2023 • 42min
How Julia Montgomery Gained Hundreds of Thousands of Followers By Changing Niches
In this episode, my friend Jules Montgomery talks about how she changed from educational content to lifestyle vlogs, the mindsets behind creating without burnout, and gives us some insider tips on editing with CapCut.If you enjoy the show, share it with a homie.Follow me on all platforms at @BonusFootage

Aug 30, 2023 • 44min
200,000 monthly podcast listens with a $60 microphone (w/ Austin Hankwitz)
Austin Hankwitz created a Top 5 Business podcast in less than a year.In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast.Subscribe to the BonusFootage.co newsletter for more content like this.Thanks for listening!Tom