

Creators Are Brands
Tom Boyd
My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
Episodes
Mentioned books

Dec 14, 2023 • 50min
Problematic Creator Cheat Codes with Courtney Johnson
in this episode, we talk to @courtney..johnson, who's videos are all over your feed right now if you're a creator. in this episode, she shares:
how to be more human in your content
lessons from naval
why brands suck on social media
how to be confident on camera
and how to delegate
it's an incredible show. go follow her on all the things.
also, sub to bonusfootage.co

Nov 27, 2023 • 42min
How Julia Montgomery Gained Hundreds of Thousands of Followers By Changing Niches
In this episode, my friend Jules Montgomery talks about how she changed from educational content to lifestyle vlogs, the mindsets behind creating without burnout, and gives us some insider tips on editing with CapCut.If you enjoy the show, share it with a homie.Follow me on all platforms at @BonusFootage

Aug 30, 2023 • 44min
200,000 monthly podcast listens with a $60 microphone (w/ Austin Hankwitz)
Austin Hankwitz created a Top 5 Business podcast in less than a year.In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast.Subscribe to the BonusFootage.co newsletter for more content like this.Thanks for listening!Tom

Aug 17, 2023 • 11min
How to journal for creative ideas (So basic, but works)
Learn more on the BonusFootage.co newsletter.This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships.These are the basic note pads I use to journal. (affiliate) 3 Pages total:
One page free write (inspired obviously by “The Artist’s Way” morning pages.
One page (Write down what you're grateful for)
One page ideas (just pick one thing) and come up with ten ideas/solutions for it (bluesky, brain dump, whatever you want to call it)
Thanks for listening!Tom

25 snips
Jun 30, 2023 • 12min
"How to write a world-class newsletter in 75 minutes" (***Justin Welsh thread)
Subscribe to the BonusFootage.co Newsletter for short emails for shorts creators.In this episode, I read a Justin Welsh Twitter thread out loud.Thank you for listening!Tom

4 snips
Jun 21, 2023 • 49min
7 Steps To A 7-Figure Newsletter w/ Matt Ragland
Subscribe to the BonusFootage.co newsletter. This episode, we’re kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who’ve been able to successful move their audience and attention to a profitable newsletter.7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland (matt@mattragland.com), make sure to tell him you friends with Tom of “Creators Are Brands”.In this episode, we discuss:
Why you need a newsletter as a short form creator.
What should be in your linktree to promote your newsletter?
What’s the copy you should put on your newsletter landing page?
Should you give away a freebie when people sign up to your newsletter?
What kinds of digital products should you sell to your newsletter?
We also talk about Matt’s agency that works with creators and entrepreneurs to turn your existing content into a high converting, profitable newsletter. Like, you don’t have to do any extra work. It’s basically a productize service that pays for itself, from minimal work from your end, if you’ve ready built your audience. I’m sold on it, I’ve been telling my friends about, and if you’re a listener of this show, you’re a friend. If you want to work with Matt or learn more about it as we’re talking, go to yourweekly.email or email him directly at Matt@MattRagland.com and make sure to tell him you friends with Tom of “Creators Are Brands”.

May 27, 2023 • 1h 16min
SHORT FORM to PODCAST HOST: No BS tips from podcast strategist w/ Dylan Schmidt
Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter.(Subscribe to the bonusfootage.co newsletter for more bars)In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The next step is to think of your big idea and break it down into smaller ideas that can be used as episode topics. Dylan emphasizes the importance of understanding your listener and being genuinely interested in the topic being discussed. Tom suggests practicing your skills by reaching out to people that have their own shows and offering to host or facilitate their audience's questions. For specific recommendations, they suggest the Samson Q2U microphone for remote interviews and solo shows, which costs around $50. They also recommend hosting your show on platforms like Anchor or Libsyn and monetizing through sponsorships, merchandise, and listener support.Key Points
There is no one-size-fits-all approach to starting a podcast, and it can be overwhelming, so start with the basics and build from there.
Creating content requires a strong mindset, including dealing with anxiety and imposter syndrome.
Setting achievable goals, even smaller ones like the number of episodes, helps to stay motivated and overcome imposter syndrome.
Podcasts are a sustainable format for content creation and can attract audiences who prefer evergreen content.
Don't rely on chance to attract listeners, be shameless in promoting your podcast
Focus on listener behavior and recommend similar podcasts at the beginning of each episode
There is a need for tools to help beginner creators market their podcasts.

May 17, 2023 • 60min
You are a media company w/ Alex Antolino
subscribe to the bonusfootage.co newsletter for more creator resourceslisten to alex antolino (creator economy expert) breakdown the how brands and creators should work together.
why brands should create like creators
how he landed a media spot with TheFutur and Chris Do
what creators can learn from brands
share this show with a friend.thanks!

May 1, 2023 • 48min
1000 digital products SOLD: How to productize your knowledge w/ Nina The Lawyer
get Nina The Lawyer's products: https://ninathelawyer.com/template-shop (use: "BONUSFOOTAGE" for 10% off!)in this episode, we talk about:
how to sell digital products on the internet
what the best tools for selling digital products
how Nina uses Instagram as a tool to build trust with her audience
why you shouldn't rely on ChatGBT to create contracts as a content creator.
subscribe to the BonusFootage newsletter.

Apr 22, 2023 • 35min
The Podcasting Sprint: Tips and Lessons Learned from 100 Episodes in 100 Days w/ Dulma Altan
subscribe to the bonusfootage.co newsletterlisten to dulma's show: https://dulma.substack.com/thanks for listening!!