How to work with anyone on the internet w/ Jordan Mix
Apr 11, 2024
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Jordan Mix, a talented producer known for his collaborations with creators at Late Checkout and DoWithin, shares insights on building fruitful partnerships. He discusses the vital differences between producers and creators, highlighting the importance of collaboration. Jordan delves into monetization challenges faced by content creators and emphasizes strategic networking. He also shares a personal story about passion-driven projects, illustrating how embracing creativity can lead to unexpected opportunities. Ultimately, he highlights the need for genuine connections in the digital landscape.
Producers play a crucial role in helping creators realize their visions by managing operations and supporting collaborative growth behind the scenes.
Engaging in permissionless projects enables individuals to explore their interests and foster authentic connections without waiting for external validation, demonstrating resourcefulness.
Deep dives
The Role of a Producer
A producer serves as an enabler for creators, helping them realize their potential and achieve their goals. Unlike creators who actively build an audience, producers often work behind the scenes to support projects and facilitate growth without seeking the spotlight. This distinction emphasizes the collaborative nature of content creation, where successful outcomes often depend on the presence of skilled producers who can manage operations effectively. The podcast discusses how producers can complement creators, ensuring that their visions materialize into successful, tangible results.
Importance of Community-Based Products
Community-based products focus on connecting customers with shared interests and goals, enhancing their overall experience. The discussion highlights a collaborative project with Greg Eisenberg, designed to inject community elements into various offerings. The idea is to create an engaged user base that feels more alive and connected through the products they use. By fostering a sense of community, these products aim to provide meaningful value and foster loyalty among users.
Permissionless Projects and Curiosity
Engaging in permissionless projects allows individuals to explore their interests and creativity without waiting for external approval. The speaker shares experiences of past initiatives—such as developing innovative ideas and reaching out to notable individuals without a significant following. These curiosity-driven projects exemplify resourcefulness, demonstrating that anyone can create opportunities by simply taking action. The emphasis on exploring personal interests supports the notion that authenticity leads to genuine connections and collaborations.
Building Relationships in the B2B Space
Building relationships in the business-to-business (B2B) space is contingent on understanding the unique needs and motivations of potential partners. Successful collaborations often stem from recognizing the 'upside'—the benefits that both parties can gain from working together. By approaching potential partners with clear, value-driven proposals, individuals can effectively navigate the complexities of B2B interactions. The conversation encourages aspiring creators or producers to be proactive in showcasing their unique contributions, setting the stage for future opportunities and partnerships.
In this episode, we talk with Jordan Mix of Late Checkout and DoWithin.
He is the "behind the scenes" guy who is building with some of the biggest creators. Learn his process for how he built these relationships and landed these opportunities for his dream partnerships.