Creators Are Brands

3K to 45K on Instagram In ONE Year, Selling Digital Products, & Quitting his job to go full-time creator (@Gannon.Meyer)

27 snips
Sep 27, 2024
Gannon Meyer, a dynamic Instagram creator, skyrocketed from 3,000 to 45,000 followers in just a year by selling digital products and forging brand deals. He shares his secrets to rapid growth, emphasizing the importance of personal storytelling and unique content formats. The discussion covers essential strategies for monetization, brand partnerships, and using tools like ManyChat for lead capture. Gannon also reveals practical tips for creators navigating video production challenges and highlights the significance of authenticity in building audience connections.
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ANECDOTE

Non-Linear Growth

  • Gannon Meyer's Instagram growth wasn't linear; it went from 0 to 3,000 followers in three years.
  • Then, it jumped from 3,000 to 45,000 in just one year, highlighting the unpredictable nature of social media growth.
INSIGHT

Format Breakthrough

  • Two viral videos with a combined 3 million views propelled Gannon's initial growth spurt.
  • He credits testing a new format (drawing on an iPad) for this success, showing the importance of experimentation.
ADVICE

Sustainable Format

  • Find a sustainable content format and style that you enjoy and can maintain long-term.
  • Consistency in format and style helps establish a recognizable brand, similar to episodes of a TV show.
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