3K to 45K on Instagram In ONE Year, Selling Digital Products, & Quitting his job to go full-time creator (@Gannon.Meyer)

27 snips

Sep 27, 2024

Gannon Meyer, a dynamic Instagram creator, skyrocketed from 3,000 to 45,000 followers in just a year by selling digital products and forging brand deals. He shares his secrets to rapid growth, emphasizing the importance of personal storytelling and unique content formats. The discussion covers essential strategies for monetization, brand partnerships, and using tools like ManyChat for lead capture. Gannon also reveals practical tips for creators navigating video production challenges and highlights the significance of authenticity in building audience connections.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

Non-Linear Growth

Gannon Meyer's Instagram growth wasn't linear; it went from 0 to 3,000 followers in three years.
Then, it jumped from 3,000 to 45,000 in just one year, highlighting the unpredictable nature of social media growth.

INSIGHT

Format Breakthrough

Two viral videos with a combined 3 million views propelled Gannon's initial growth spurt.
He credits testing a new format (drawing on an iPad) for this success, showing the importance of experimentation.

ADVICE

Sustainable Format

Find a sustainable content format and style that you enjoy and can maintain long-term.
Consistency in format and style helps establish a recognizable brand, similar to episodes of a TV show.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

10 Rules For DMing Brands: https://stan.store/TomBoyd

Gannon's content: https://www.instagram.com/gannon.meyer/

In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal branding. Gannon shares his journey from zero to significant follower counts, emphasizing the importance of finding a unique content format and being intentional in video production. They explore strategies for promoting digital products, understanding brand deals, and the significance of personal storytelling in connecting with audiences. The conversation also touches on practical tips for creators, including essential tools, monetization strategies, and the value of persistence in promoting content. In this conversation, Gannon Meyer and Tom discuss the intricacies of video creation, monetization challenges for creators, and the dynamics of brand deals. They explore the importance of minimalism in video content, the need for clear messaging, and the struggles creators face in monetizing their work on platforms like Instagram. The discussion also delves into income streams for creators, pricing strategies for brand deals, and the significance of building relationships with brands. They share insights on negotiating rates, understanding brand expectations, and the creative strategies that can enhance partnerships.

Gannon experienced exponential growth on social media after finding a successful content format.
The importance of personal storytelling in content creation cannot be overstated.
Creators should not hesitate to promote their products if they believe in their value.
It's often easier to sell higher-priced products than lower-priced ones.
Understanding your audience's needs is crucial for effective content creation.
Boosting successful posts can extend their reach and engagement.
B-roll can enhance video quality and should be thoughtfully composed.
Consistency in content format helps establish a recognizable brand.
Creators should focus on delivering unique perspectives that only they can provide.
Engagement with the audience is key to building a loyal following. Your work is complete when there's nothing left to remove.
Clarity in messaging is crucial for short videos.
Monetization on platforms like Instagram is challenging.
Building a creator business involves multiple income streams.
Brand deals can be a significant source of income for creators.
Engagement and relationships with brands are key to success.