Creators Are Brands How "Miss Excel" built a multi-million dollar business on TikTok
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I am your host Tom Boyd. This is the show that discovers how creators are building businesses online.
And today we talk to a creator that has built a multimillion dollar business with her smartphone.
Her name is Kat Norton, but you might know her online as Miss Excel
I feel like she’s been popping up everywhere, including Forbes, the Verge and Business Insider… so I was thrilled to have this conversation and learn more about her creative process and how she’s built her business, so we can apply her insights to what we’re doing.
On the surface, she teaches Microsoft Excel on TikTok… but as you’ll hear in this conversation, there’s much more that goes into it.
In this episode we discuss:
- Her process for creating short form content
- How she makes her content creation process streamlined and efficient
- Why her content works so well on TikTok
- What she uses to edit her content
- Why being an entrepreneur doesn’t have to be hard
- Why she didn’t wait for instructions and just got scrappy instead
- How she makes money and what he business breakdown is
- Her process for creating her courses
- How she sees creating courses as an artform
- How she can do a 100 video course in a week
- Building a multimillion dollar course empire with a smartphone
- Creating online courses with over 10,000 students
This is one of my favorite creator stories. It’s one of those episodes that had me inspired to stop editing the podcast because I wanted to start building something epic. I hope you enjoy this show as much as I do… and if that’s the case… please share it to a friend and like and subscribe and do all the things.