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Creators Are Brands

Latest episodes

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Dec 14, 2022 • 50min

Build a creator brand that you love using a "VALUE LADDER" w/ Dr. Shanté Cofield (@TheMovementMaestro)

Subscribe to the Bonus Footage newsletter and follow me at @BonusFootage on all socials.Welcome to Creators Are Brands, part of the HubSpot Podcast Network the audio destination for business professionals. I’m your host Tom Boyd, I’m a creative strategist and a creator who gets way too enthusiastic about people who teach and tell stories online. In this episode we talk to Dr. Shante Cofield, She’s a full-time creator, online teacher, and all around cool person who keeps it real, and creates with integrity and maintains her values throughout all her content. From her email list, to podcasts, to courses, to coaching, to being featured in Men’s Journal, Women’s Health to Runner’s world. She’s built a brilliant creative platform at @TheMovementMaestro where you can check out all of her work. And if you listened to the episode with Jay Clouse, you know what I’m talking about when I say “creative platform”, which is really just her digital ecosystem as a creator. This episode, we discuss… How to create content to stay within your integrity and your values We go through her framework for building your value ladder and where you should start (And a value ladder, is essentially your business model for your creator brand) How much you should price your offers How more followers doesn’t equal more money Building a community vs. just getting more followers to get more followers Her favorite tool for creators who are looking to build your mailing lists Quick tips for writing copy for your landing page of your lead magnet Why an online course shouldn’t be your first offer Why she loves workshops and how she builds her business around them How to think about building the content for your workshop If you like this episode, please share with a homie.
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Dec 9, 2022 • 12min

What failing a test in college taught me about being a confident creator

this is from the http://www.BonusFootage.co newsletterhave an inspired day and keep creating.love tom.
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Dec 7, 2022 • 50min

How Jay Clouse generates over $300,000/yr as a "creator educator" (and exactly how YOU can start)

Subscribe to the http://www.BonusFootage.co newsletter for more creator tipsWelcome to this episode of Creators Are Brands, the show that explores how creators are building businesses online. This show is part of the HubSpot podcast network, the audio destination for business professionals. And today, this conversation is with someone who is also part of the HubSpot podcast network, Jay Clouse. He is one of my favorite creator educators, a phrase that he coined that we discuss further on the show. He’s built a successful podcast called “Creative Elements” , one that I actually listen to the most, he has a lucrative newsletter called “Creator Science”, and a membership community that helps people like you become professional creators. This year, his one person media company is on pace to bring in over $300,000, and in this show we talk about… Where you should start as a creator Why you should be building a “creative platform” and what that is Why he’s building a video first podcast The most valuable asset you can build as a creator What platform drives most of this sales Why you plan for ads at the beginning when you launch your podcast What the “AD INVENTORY” means His production process for recording his podcast If you like this episode, please share with a friend.
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Dec 1, 2022 • 34min

How to validate your digital product idea (BEFORE YOU WASTE TIME BUILDING IT)

subscribe to the http://www.BonusFootage.co newsletter for more audience & business building strategies for creatorsIn this episode of Creators Are Brands, which is part of the HubSpot Podcast Network, the audio destination for business professionals, I talk to @TravisBrown who gives no BS advice on how to build a profitable side hustle. This is a short but value packed convo where Travis tells us exactly how to validate your product idea to your audience BEFORE you make it.Please share and leave a review if that's something you're into.
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Nov 21, 2022 • 24min

Reacting to @VisualizeValue's Top 5 Tweets (and how to find "Creator Market Fit")

see these tweets here: https://www.tomboyd.co/cab-vv-top-postsand get on the bonusfootage.co newsletter here: https://www.tomboyd.co/creator-curriculumin this episode, i breakdown my favorite tweets from Jack Butcher's Twitter/IG... @VisualizeValueif you like this episode, share with a friendhad an inspired daytom
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Nov 16, 2022 • 1h 7min

How to build a magnetic online presence (and why she’s QUITTING being an “INFLUENCER”)

Subscribe to the the http://www.BonusFootage.co newsletter for more resources for solo creators.Welcome to the Creators Are Brands Podcast the show that discovers how storytellers and solo creators are building businesses online. This show is part of the Hubspot podcast network, the audio destination for business professionals.In this episode we talk to Ksenia Brief.She’s a full-time creator and host of the podcast Web8.She’s been everywhere on social media, exploring multiple iterations of her creator brand, from being recognized in cafes across the world for her breakfast bowls, to mega successful course launches, to Buzzfeed, to producing a hit podcast, where she uses her conversations and content, to help you share your unique gifts and build a magnetic online presence while actually enjoying the process.In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she’s quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make.If you like this episode, please share with a friend.Thanks for listening.
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Nov 9, 2022 • 1h 14min

How to start your podcast (The EXACT strategy I shared on a coaching call)

Subscribe to the http://www.BonusFootage.co newsletter for more resources and strategies for solo creators.Listen in on this strategy call with my friend as I help her think about the positioning of her new podcast and how she should approach her first ten episodes.Tori is already a successful entrepreneur, as the owner and creative director of a content marketing agency called Camelot Creative Co, which is essentially her one woman media shop that produce content and provides strategy in the luxury real estate space.Now she’s looking to build a podcast from scratch to scale her experience, ideas, and curiosity to help other likeminded creative entrepreneurs.Use the frameworks from this call to think about the launch of your show!If you like this episode, please share with a homie.Creators Are Brands is part of the HubSpot Podcast Network, the audio destination for business professionals.Hit me on IG: @BonusFootage
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Nov 4, 2022 • 49min

How they started a top 1.5% podcast as teenagers, how to promote your podcast, and pitching your show to advertisers

Get more resources for creators on the Bonus Footage Newsletter.In this episode of "Creators Are Brands" podcast, powered by the HubSpot Podcast Network, the audio destination for business professionals, I talk to Night and Josh of the Juvy podcast.They’re teenagers, 16 and 18, who saw a gap in the market for a podcast for… teenagers.Their show has became a top 1.5% podcast globally, on top of building a large audience on TikTok of 100K as a result of their fire clipsIn this episode… We talk about their production process What equipment they use Why they started with the cheapest mics on Amazon Their collaborative relationship and how they split up roles, the reason one of their episodes blew up, we get into the business side I even have them do an impromptu pitch for brands to advertise on their show If you’re in the process of trying to build an audience at any point in your creative career, not just a teenager, this episode with Night and Josh is for youlet’s get into the show
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Oct 5, 2022 • 48min

Steal this wildly successful strategy for shorts & learn how to make a digital product w/ Steven Mellor: 185K on IG & 17,000 email subs

vote by getting my free "Brand Deal Checklist": https://www.tomboyd.co/your-first-brand-sponsorship-checklist share this episode and tag http://www.instagram.com/bonusfootage on IG hit up steven on Twitter & IG: https://www.stevenmellor.com/ share this episode with someone you think would like it.  have a fantastic day.  love tom. 
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Sep 21, 2022 • 22min

HOW I MAKE SHORT VIDEOS as a "creator educator" (that has NOTHING to do with dancing/pointing/or the algorithm)

get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist subscribe to the "Bonus Footage" newsletter for more resources for creators: http://www.bonusfootage.co please share this podcast with ONE creator who you think would get some value (or share to your instagram stories and tag @BonusFootage on IG.) these are tips that you can use to create instagram reels, tiktoks, and youtube shorts in a way that you actually enjoy.  www.CreatorsAreBrands.com thanks for listening and have an inspired day!

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