Creators Are Brands

Tom Boyd
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Jan 19, 2023 • 1h 9min

Digital writing for beginners, part-time vs. full-time creator, & websites he uses to make $25K a month | Steven Mellor

Subscribe to the http://www.bonusfootage.co newsletter for more creator resources.In this episode, we invite Steven Mellor (@imstevenmellor on IG) back on the show for a raw "creator jam" version of the show.We discuss: His creative routine Why digital writing is the foundation for all content creators How to get started as a digital writer The websites he uses to make $25K a month Why he's hype about communities The power of workshops & challenges instead of courses What a "power hobby" is How he started his creator career during his lunch break at his full-time job The advantages of being a creator while having a full-time job Workshops Short form video ideas. Thanks for listening and please share with a friend if you liked this show.
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Jan 12, 2023 • 31min

90% OF SUCCESS CAN BE BOILED DOWN TO THIS...

this is a breakdown of one of my favorite tweets for digital creators.get on the http://www.bonusfootage.co newsletter for more creator resources.hit up @bonusfootage on ig
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Jan 6, 2023 • 1h 12min

The Creator's MBA: Insights and Strategies from Industry Expert Sachit Gupta

Get on the http://www.BonusFootage.co newsletter for more creator tips.This episode, we talk to Sachit Gupta of the Conscious Creators Show and the Creator's MBA. He's worked with some of the biggest creators in the world, now he's sharing his insights so we can apply them to our own brand.Show notes: The importance of positioning your creator brand Setting up a podcast to only do what you like Creating and selling inventory in your content Generating demand for brand partnerships Overdelivering for partners and delivering an ROI for brands Creating scarcity for ad inventory Key team members to hire for your creator business Questions to ask brand partners for successful campaigns Measuring success in brand partnerships Decision makers at brand partners and the importance of inbound outreach Building a network in the creator economy Building a team for your podcast to allow for maximum efficiency and enjoyment The first hire for your creator team Hiring opportunity on Sachit's team Thanks for listening!
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Dec 14, 2022 • 50min

Build a creator brand that you love using a "VALUE LADDER" w/ Dr. Shanté Cofield (@TheMovementMaestro)

Subscribe to the Bonus Footage newsletter and follow me at @BonusFootage on all socials.Welcome to Creators Are Brands, part of the HubSpot Podcast Network the audio destination for business professionals. I’m your host Tom Boyd, I’m a creative strategist and a creator who gets way too enthusiastic about people who teach and tell stories online. In this episode we talk to Dr. Shante Cofield, She’s a full-time creator, online teacher, and all around cool person who keeps it real, and creates with integrity and maintains her values throughout all her content. From her email list, to podcasts, to courses, to coaching, to being featured in Men’s Journal, Women’s Health to Runner’s world. She’s built a brilliant creative platform at @TheMovementMaestro where you can check out all of her work. And if you listened to the episode with Jay Clouse, you know what I’m talking about when I say “creative platform”, which is really just her digital ecosystem as a creator. This episode, we discuss… How to create content to stay within your integrity and your values We go through her framework for building your value ladder and where you should start (And a value ladder, is essentially your business model for your creator brand) How much you should price your offers How more followers doesn’t equal more money Building a community vs. just getting more followers to get more followers Her favorite tool for creators who are looking to build your mailing lists Quick tips for writing copy for your landing page of your lead magnet Why an online course shouldn’t be your first offer Why she loves workshops and how she builds her business around them How to think about building the content for your workshop If you like this episode, please share with a homie.
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Dec 9, 2022 • 12min

What failing a test in college taught me about being a confident creator

this is from the http://www.BonusFootage.co newsletterhave an inspired day and keep creating.love tom.
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Dec 7, 2022 • 48min

How Jay Clouse generates over $300,000/yr as a "creator educator" (and exactly how YOU can start)

Subscribe to the http://www.BonusFootage.co newsletter for more creator tipsWelcome to this episode of Creators Are Brands, the show that explores how creators are building businesses online. This show is part of the HubSpot podcast network, the audio destination for business professionals. And today, this conversation is with someone who is also part of the HubSpot podcast network, Jay Clouse. He is one of my favorite creator educators, a phrase that he coined that we discuss further on the show. He’s built a successful podcast called “Creative Elements” , one that I actually listen to the most, he has a lucrative newsletter called “Creator Science”, and a membership community that helps people like you become professional creators. This year, his one person media company is on pace to bring in over $300,000, and in this show we talk about… Where you should start as a creator Why you should be building a “creative platform” and what that is Why he’s building a video first podcast The most valuable asset you can build as a creator What platform drives most of this sales Why you plan for ads at the beginning when you launch your podcast What the “AD INVENTORY” means His production process for recording his podcast If you like this episode, please share with a friend.
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Dec 1, 2022 • 34min

How to validate your digital product idea (BEFORE YOU WASTE TIME BUILDING IT)

subscribe to the http://www.BonusFootage.co newsletter for more audience & business building strategies for creatorsIn this episode of Creators Are Brands, which is part of the HubSpot Podcast Network, the audio destination for business professionals, I talk to @TravisBrown who gives no BS advice on how to build a profitable side hustle. This is a short but value packed convo where Travis tells us exactly how to validate your product idea to your audience BEFORE you make it.Please share and leave a review if that's something you're into.
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Nov 21, 2022 • 23min

Reacting to @VisualizeValue's Top 5 Tweets (and how to find "Creator Market Fit")

see these tweets here: https://www.tomboyd.co/cab-vv-top-postsand get on the bonusfootage.co newsletter here: https://www.tomboyd.co/creator-curriculumin this episode, i breakdown my favorite tweets from Jack Butcher's Twitter/IG... @VisualizeValueif you like this episode, share with a friendhad an inspired daytom
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Nov 16, 2022 • 1h 6min

How to build a magnetic online presence (and why she’s QUITTING being an “INFLUENCER”)

Subscribe to the the http://www.BonusFootage.co newsletter for more resources for solo creators.Welcome to the Creators Are Brands Podcast the show that discovers how storytellers and solo creators are building businesses online. This show is part of the Hubspot podcast network, the audio destination for business professionals.In this episode we talk to Ksenia Brief.She’s a full-time creator and host of the podcast Web8.She’s been everywhere on social media, exploring multiple iterations of her creator brand, from being recognized in cafes across the world for her breakfast bowls, to mega successful course launches, to Buzzfeed, to producing a hit podcast, where she uses her conversations and content, to help you share your unique gifts and build a magnetic online presence while actually enjoying the process.In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she’s quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make.If you like this episode, please share with a friend.Thanks for listening.
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Nov 9, 2022 • 1h 12min

How to start your podcast (The EXACT strategy I shared on a coaching call)

Subscribe to the http://www.BonusFootage.co newsletter for more resources and strategies for solo creators.Listen in on this strategy call with my friend as I help her think about the positioning of her new podcast and how she should approach her first ten episodes.Tori is already a successful entrepreneur, as the owner and creative director of a content marketing agency called Camelot Creative Co, which is essentially her one woman media shop that produce content and provides strategy in the luxury real estate space.Now she’s looking to build a podcast from scratch to scale her experience, ideas, and curiosity to help other likeminded creative entrepreneurs.Use the frameworks from this call to think about the launch of your show!If you like this episode, please share with a homie.Creators Are Brands is part of the HubSpot Podcast Network, the audio destination for business professionals.Hit me on IG: @BonusFootage

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