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Welcome to this episode of Creators Are Brands, the show that explores how creators are building businesses online. This show is part of the HubSpot podcast network, the audio destination for business professionals. 

And today, this conversation is with someone who is also part of the HubSpot podcast network, Jay Clouse. 

He is one of my favorite creator educators, a phrase that he coined that we discuss further on the show. He’s built a successful podcast called “Creative Elements” , one that I actually listen to the most, he has a lucrative newsletter called “Creator Science”, and a membership community that helps people like you become professional creators. 

This year, his one person media company is on pace to bring in over $300,000, and in this show we talk about…

• Where you should start as a creator
• Why you should be building a “creative platform” and what that is
• Why he’s building a video first podcast
• The most valuable asset you can build as a creator
• What platform drives most of this sales
• Why you plan for ads at the beginning when you launch your podcast
• What the “AD INVENTORY” means
• His production process for recording his podcast

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