Creators Are Brands

Welcome to this episode of Creators Are Brands hosted by Tom Boyd. In this episode we talk to Blake Michael (https://www.instagram.com/blakemichael14) who is a creator and the Chief Evangelist of Lumanu.com (Yes, the platform who sponsors this show!) When I saw his role with Lumanu, I thought that sounds like the perfect role for a creator and I wanted to know more…. And Blake goes into detail how he got the role and how he thinks the industry will shift to hire more positions like this one. We also discuss… How he was the youngest magician on YouTube How he was one of the first people to be in the YouTube partnership program Why he became so passionate about being a creator as opposed to going the traditional film hollywood route His love for the start-up ecosystem How Lumanu.com is focusing on putting more money in your pocket and taking the stress out of the business side of being a creator. Enjoy the show and subscribe on your favorite podcast platform. Hit me on the gram: Instagram.com/BonusFootage

Welcome to this episode of creators are brands. The show that discovers how storytellers are building brands online. In this episode we talk to my friend Danny Miranda, he is the host of the Danny Miranda Podcast, a top 1% podcast in the world where he interviews the top creators, entrepreneurs and thinkers in the world. At the time of this recording, Danny published 3 podcasts a week for a year… so the obvious direction of the conversation was all about his process for making his show. We discuss… How his show started just by simply having phone calls, how he gets lands well known guests, how he researches, how podcasting improves your communication skills. We talk about the time GaryVee called his mom and left a voicemail, and much much more. Danny’s enthusiasm is contagious and if you’re looking for an episode to amp you up to start putting your ideas into the world and connecting with people through a podcast, this is the show for you. This episode is powered by Lumanu.com, the go-to place to get paid as a creator.

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist Welcome to the Creators Are Brands podcast hosted by Tom Boyd (@BonusFootage) In this episode, we talk to Kristen Bousquet (https://www.instagram.com/kbousq/). Kristen is an influencer/creator coach that helps people turn their impact into income. Get Kristen's book on Pitching & Negotiating brand deals here: https://etsy.me/3sbIkFU I bought Kristen’s ebook on pitching & negotiating brand deals, which is linked wherever you’re listening to this episode… and I loved it so much, applied what I learned immediately, and told her that she should charge more for it. Then I asked her to be on the podcast to talk through some of my favorite parts. That’s what this episode is all about…. We discuss getting clarity on your creator brand and creating a mission statement. How to START talking to brands The importance of building LOYAL AF audience What deliverables should you include when pitching a brand? Working with brands for package deals & long term partnerships. How do you get in touch with the brands and start building the relationship What to include in your media kit… The importance of confidence when negotiating rates as an influencer The mistake the majority of influencers make when pitching brands. This episode is powered by Lumanu.com

Listen to this episode with Veronica Ramirez who breaks down all the legal stuff behind being a creator.  You can get in touch with Veronica at @Curator_Counsel We talk influencer contracts, following FTC rules, and how creators should be communicating with brands.  Get your notepad ready for this convo! This episode is powered by Lumanu.com (the platform I used for getting paid as a creator.) If you like the show, remember to reach out to me on IG with your feedback.  Love you and keep creating.  Tom

JT Barnett is BACK for part. 2.  Welcome to the Creators Are Brands podcast where we discover how creators are building brands online.  Today, we talk to my friend Jt Barnett who is absolutely dominating on TikTok as a creator who teaches creators TikTok WHILE building his business built solely around helping dope brands build their following on TikTok. This is one of my favorite conversations on the pod. It was so good, we hardly edited it and just ran the interview raw and uncut.  I hope you enjoy the show.  Listen to our first episode here: https://www.creatorsarebrands.com/making-a-media-empire-one-video-at/ Follow him here: https://www.tiktok.com/@jtbarnett?lang=en Follow me at instagram.com/bonusfootage This episode is powered by Lumanu.com

In this episode, we talk to Gabriel Nussbaum… He is a creator who hit 1 Million followers in just a couple of months on TikTok by educating his audience with short entertaining videos on what they need to learn outside the classroom…. In this episode… we learn… Exactly how he hit 1 million followers on TikTok Why he pivoted his style on TikTok and how it lead to more engagement on this videos How he thinks about this creative process (from research to scripting to publishing) He frames hooks, how long his videos are, his thinking on the TikTok algorithm Building this TikTok account as a side hustle while maintaining a full-time job How he met one of the biggest educational Youtubers at a barbecue then collaborated with him How he thinks about sponsors on his channel Why the user interface on TikTok is the best user experience… The three things he looks for in each video he’s creating POWERED BY LUMANU.COM Get my resources for creators at TomBoyd.co/shorts FOLLOW YA BOY at @BONUSFOOTAGE on TikTok & IG

If you’ve wanted to make a podcast, or even considered what it would look like to start one, this episode is for you. We talk to Espree Devora who is a full-time creator and podcaster. She publishes multiple episodes a week across her two shows: We Are LA Tech and Women In Tech Show… Harpers Bazaar ranked her show as a top ten podcast, she’s an icon on Clubhouse, and most importantly, she’s known as the “Girl Who Gets It Done”. In this episode, we learn all about her process for creating a podcast…. And she shares her best tips and insights straight from her experience in producing over 700 podcast episodes. The outline for this conversation is based on her framework for creating a podcast… The P’s and the M&M’s. Purpose Process Production Marketing Monetization Throughout this whole episode, we unpack all of these elements. Between me and you, selfishly, I was asking her these questions so I could continue to improve the quality and reach of the Creators Are Brands podcast… and this free consultation has already been a game changer for how I think about the show. This episode is essentially a master class on how to podcast, and I can't wait for you to apply these ideas to your very own show. This show is sponsored by Lumanu.com

In this episode I talk to my friend Eliot Couvat… (https://twitter.com/CDTEliot)  Eliot specializes in Community, Web3 & Social Tokens. He’s head of community and growth at CoinVise, who helps creators make their own social tokens, and he just wrote a book called “The Social Token Revolution” where he shares everything Social Token and Web3… So if you’re like myself, who is curious about exploring Web3 as a creator this conversation is for you. As Eliot breaks down, in the simplest of terms for newbies like me, exactly how creators can be leveraging Social Tokens. Listen on any podcast platform: CreatorsAreBrands.com This episode is sponsored by Lumanu.com

Zack Honarvar manages some of the biggest creators in the world. He’s also the founder of Fan Of A Fan and CreatorNow. Zack is a friend and someone who I consult with on a consistent basis and I’m excited to bring some of his ideas to you. He has an amazing way of simplifying complex ideas and providing helpful frameworks for thinking about your brand as a creator. My favorite part of the show was highlighting some of my favorite tweets of his and having him elaborate on his thinking. This is one of those shows that you might have to listen to twice to fully unpack the gems from Zack. One of my favorite quotes from the show was: “When you’re passionate about something, and you’re building it for the right reasons, and you have really good intentions, you attract good people around you.” In this episode, we discuss : How to build genuine relationships in the creator economy What to look for in talent What creators can learn from musicians and vice versa. Why it’s easier to put in the work when you know your “why” What the true measure of success is for him How he build his management team Why people need to make moves and less announcements Why it’s important to be clear on the expectations on money with your team This episode is powered by Lumanu.com

In this episode, we talk to Jasmine Watt. (https://www.tiktok.com/@jazsocial_)  She is a content creator on TikTok and she has a full-time job in tech. She's a great example of someone who is following her passion as a creator while having a full-time gig. Those two worlds can work together and we're seeing that more and more from content creators. It's a fun hobby to be able to share and build a community online. Jasmine does this by sharing her stance on social media and how to make sense of the platforms we use.  In this podcast, we cover a wide range of subjects including:  Podcast Notes: Why TikTok is the new Facebook/Instagram ads Why ads aren’t converting on IG ads How TikTok is actually converting into email subscribers How TIkTok helps you grow on other platforms How imposter syndrome shows up for brand deals What it means to be a #Genuinfluencer What makes Emily Marilanko such a great creator She breaks down her success on creating talking head iphone videos How to use the greenscreen feature on TikTok The importance of a strong hook on TikTok and how she structures them How she edits everything in the TikTok app This episodes is powered by Lumanu.com. This is the best tool for getting paid for your work as a creator and working with brands.