Creators Are Brands

Listen to this episode with Veronica Ramirez who breaks down all the legal stuff behind being a creator.  You can get in touch with Veronica at @Curator_Counsel We talk influencer contracts, following FTC rules, and how creators should be communicating with brands.  Get your notepad ready for this convo! This episode is powered by Lumanu.com (the platform I used for getting paid as a creator.) If you like the show, remember to reach out to me on IG with your feedback.  Love you and keep creating.  Tom

JT Barnett is BACK for part. 2.  Welcome to the Creators Are Brands podcast where we discover how creators are building brands online.  Today, we talk to my friend Jt Barnett who is absolutely dominating on TikTok as a creator who teaches creators TikTok WHILE building his business built solely around helping dope brands build their following on TikTok. This is one of my favorite conversations on the pod. It was so good, we hardly edited it and just ran the interview raw and uncut.  I hope you enjoy the show.  Listen to our first episode here: https://www.creatorsarebrands.com/making-a-media-empire-one-video-at/ Follow him here: https://www.tiktok.com/@jtbarnett?lang=en Follow me at instagram.com/bonusfootage This episode is powered by Lumanu.com

In this episode, we talk to Gabriel Nussbaum… He is a creator who hit 1 Million followers in just a couple of months on TikTok by educating his audience with short entertaining videos on what they need to learn outside the classroom…. In this episode… we learn… Exactly how he hit 1 million followers on TikTok Why he pivoted his style on TikTok and how it lead to more engagement on this videos How he thinks about this creative process (from research to scripting to publishing) He frames hooks, how long his videos are, his thinking on the TikTok algorithm Building this TikTok account as a side hustle while maintaining a full-time job How he met one of the biggest educational Youtubers at a barbecue then collaborated with him How he thinks about sponsors on his channel Why the user interface on TikTok is the best user experience… The three things he looks for in each video he’s creating POWERED BY LUMANU.COM Get my resources for creators at TomBoyd.co/shorts FOLLOW YA BOY at @BONUSFOOTAGE on TikTok & IG

If you’ve wanted to make a podcast, or even considered what it would look like to start one, this episode is for you. We talk to Espree Devora who is a full-time creator and podcaster. She publishes multiple episodes a week across her two shows: We Are LA Tech and Women In Tech Show… Harpers Bazaar ranked her show as a top ten podcast, she’s an icon on Clubhouse, and most importantly, she’s known as the “Girl Who Gets It Done”. In this episode, we learn all about her process for creating a podcast…. And she shares her best tips and insights straight from her experience in producing over 700 podcast episodes. The outline for this conversation is based on her framework for creating a podcast… The P’s and the M&M’s. Purpose Process Production Marketing Monetization Throughout this whole episode, we unpack all of these elements. Between me and you, selfishly, I was asking her these questions so I could continue to improve the quality and reach of the Creators Are Brands podcast… and this free consultation has already been a game changer for how I think about the show. This episode is essentially a master class on how to podcast, and I can't wait for you to apply these ideas to your very own show. This show is sponsored by Lumanu.com

In this episode I talk to my friend Eliot Couvat… (https://twitter.com/CDTEliot)  Eliot specializes in Community, Web3 & Social Tokens. He’s head of community and growth at CoinVise, who helps creators make their own social tokens, and he just wrote a book called “The Social Token Revolution” where he shares everything Social Token and Web3… So if you’re like myself, who is curious about exploring Web3 as a creator this conversation is for you. As Eliot breaks down, in the simplest of terms for newbies like me, exactly how creators can be leveraging Social Tokens. Listen on any podcast platform: CreatorsAreBrands.com This episode is sponsored by Lumanu.com

Zack Honarvar manages some of the biggest creators in the world. He’s also the founder of Fan Of A Fan and CreatorNow. Zack is a friend and someone who I consult with on a consistent basis and I’m excited to bring some of his ideas to you. He has an amazing way of simplifying complex ideas and providing helpful frameworks for thinking about your brand as a creator. My favorite part of the show was highlighting some of my favorite tweets of his and having him elaborate on his thinking. This is one of those shows that you might have to listen to twice to fully unpack the gems from Zack. One of my favorite quotes from the show was: “When you’re passionate about something, and you’re building it for the right reasons, and you have really good intentions, you attract good people around you.” In this episode, we discuss : How to build genuine relationships in the creator economy What to look for in talent What creators can learn from musicians and vice versa. Why it’s easier to put in the work when you know your “why” What the true measure of success is for him How he build his management team Why people need to make moves and less announcements Why it’s important to be clear on the expectations on money with your team This episode is powered by Lumanu.com

In this episode, we talk to Jasmine Watt. (https://www.tiktok.com/@jazsocial_)  She is a content creator on TikTok and she has a full-time job in tech. She's a great example of someone who is following her passion as a creator while having a full-time gig. Those two worlds can work together and we're seeing that more and more from content creators. It's a fun hobby to be able to share and build a community online. Jasmine does this by sharing her stance on social media and how to make sense of the platforms we use.  In this podcast, we cover a wide range of subjects including:  Podcast Notes: Why TikTok is the new Facebook/Instagram ads Why ads aren’t converting on IG ads How TikTok is actually converting into email subscribers How TIkTok helps you grow on other platforms How imposter syndrome shows up for brand deals What it means to be a #Genuinfluencer What makes Emily Marilanko such a great creator She breaks down her success on creating talking head iphone videos How to use the greenscreen feature on TikTok The importance of a strong hook on TikTok and how she structures them How she edits everything in the TikTok app This episodes is powered by Lumanu.com. This is the best tool for getting paid for your work as a creator and working with brands. 

This week on Creators Are Brands, I chatted with the adventure creator Michael Downie. Michael Downie is a full-time YouTuber who is coming up on 300,000 subscribers. He has a super inspiring story of how he got started and trusted his vision to be a full-time creator. In this episode, we discuss: Why he called himself a YouTuber before he was full-time How he took out a loan and bet on himself with only 1500 subscribers How he thinks about working with sponsors and investing it back into the business His creative process with his team His exact TIPS for storytelling Here’s my favorite piece of knowledge Jules dropped in the episode: “Back when I had 200 subscribers. I decided I was going to introduce myself as a YouTuber even though I had a full-time job at a junk removal company. I decided that I was going to make this my career, that I was going to be a YouTuber.” This episode is powered by Lumanu.com  The creator economy is hiring // Creators Are Brands Job Board: https://creators-are-brands.pallet.xyz

Welcome to the Creators Are Brands podcast, hosted by Tom Boyd of @BonusFootage. This is the show that discovers how creators are building brands online. In this episode, I chatted with creator Jules Montgomery.  Listen to the episode here: Jules is a content creator with 280K followers on TikTok where she teaches her audience how to create with confidence. She’s also an agency owner who connects brands with influencers and she is in the process of building “the glassdoor for influencers.” In this episode, we discuss: The first company she started that saw 6 figures within 2 months of launching How she started her own influencer agency What she would do differently in her earliest brand deals Why she is starting the glassdoor for influencers and creators Exactly how brands should be working with creators How you should reach out to brands What you should include in your pitch deck Here’s my favorite piece of knowledge Jules dropped in the episode:  “People want to know what the result is going to be before you start and it’s just NEVER going to work like that. I didn’t trust it… I just sent it.” For the next few months, I’ll be sharing exclusive insights from each episode with the Lumanu community at Lumanu.com. Listen to the show on your favorite platform: Apple https://podcasts.apple.com/us/podcast/id1493357557?mt=2&ls=1 Spotify: https://open.spotify.com/episode/52D1RXgVKyPTXq5eE1qWKp?si=5u6xzNAAScubOpVEWR-OEQ http://www.CreatorsAreBrands.com Link to all the podcast listening options: https://plnk.to/creatorsarebrands?to=page This episode is powered by Lumanu.com I hope you’ll tune in! See you back next week. Thank you for listening. Get my resource and GEAR GUIDE at tomboyd.co/resources

In this episode I chatted with Mitchell Cohen. He is the Director of Influencer Partnerships at APPSUMO.com which is a digital product marketplace for entrepreneurs (they do over $100 million a year). Essentially, they’re the Amazon for entrepreneurs and people with digital products. Mitchell is also the producer of Noah Kagan’s YouTube channel. Noah is the founder and CEO of APPSUMO, employee #30 at Facebook and #4 at mint. and He’s someone who consistently shares practical insights around lessons he’s learned as an entrepreneur… Michell leads the team who helps him do that successfully on Youtube. In this episode, we learn how Mitchel Landed his job, how he works with influencers, what he’s learned from Noah, and how he would approach YouTube if he was starting from scratch. APPSUMO.com Follow Mitchell on Twitter: https://twitter.com/mitchelllandon?lang=en