Creators Are Brands

This week on Creators Are Brands, I chatted with the adventure creator Michael Downie. Michael Downie is a full-time YouTuber who is coming up on 300,000 subscribers. He has a super inspiring story of how he got started and trusted his vision to be a full-time creator. In this episode, we discuss: Why he called himself a YouTuber before he was full-time How he took out a loan and bet on himself with only 1500 subscribers How he thinks about working with sponsors and investing it back into the business His creative process with his team His exact TIPS for storytelling Here’s my favorite piece of knowledge Jules dropped in the episode: “Back when I had 200 subscribers. I decided I was going to introduce myself as a YouTuber even though I had a full-time job at a junk removal company. I decided that I was going to make this my career, that I was going to be a YouTuber.” This episode is powered by Lumanu.com  The creator economy is hiring // Creators Are Brands Job Board: https://creators-are-brands.pallet.xyz

Welcome to the Creators Are Brands podcast, hosted by Tom Boyd of @BonusFootage. This is the show that discovers how creators are building brands online. In this episode, I chatted with creator Jules Montgomery.  Listen to the episode here: Jules is a content creator with 280K followers on TikTok where she teaches her audience how to create with confidence. She’s also an agency owner who connects brands with influencers and she is in the process of building “the glassdoor for influencers.” In this episode, we discuss: The first company she started that saw 6 figures within 2 months of launching How she started her own influencer agency What she would do differently in her earliest brand deals Why she is starting the glassdoor for influencers and creators Exactly how brands should be working with creators How you should reach out to brands What you should include in your pitch deck Here’s my favorite piece of knowledge Jules dropped in the episode:  “People want to know what the result is going to be before you start and it’s just NEVER going to work like that. I didn’t trust it… I just sent it.” For the next few months, I’ll be sharing exclusive insights from each episode with the Lumanu community at Lumanu.com. Listen to the show on your favorite platform: Apple https://podcasts.apple.com/us/podcast/id1493357557?mt=2&ls=1 Spotify: https://open.spotify.com/episode/52D1RXgVKyPTXq5eE1qWKp?si=5u6xzNAAScubOpVEWR-OEQ http://www.CreatorsAreBrands.com Link to all the podcast listening options: https://plnk.to/creatorsarebrands?to=page This episode is powered by Lumanu.com I hope you’ll tune in! See you back next week. Thank you for listening. Get my resource and GEAR GUIDE at tomboyd.co/resources

In this episode I chatted with Mitchell Cohen. He is the Director of Influencer Partnerships at APPSUMO.com which is a digital product marketplace for entrepreneurs (they do over $100 million a year). Essentially, they’re the Amazon for entrepreneurs and people with digital products. Mitchell is also the producer of Noah Kagan’s YouTube channel. Noah is the founder and CEO of APPSUMO, employee #30 at Facebook and #4 at mint. and He’s someone who consistently shares practical insights around lessons he’s learned as an entrepreneur… Michell leads the team who helps him do that successfully on Youtube. In this episode, we learn how Mitchel Landed his job, how he works with influencers, what he’s learned from Noah, and how he would approach YouTube if he was starting from scratch. APPSUMO.com Follow Mitchell on Twitter: https://twitter.com/mitchelllandon?lang=en

In this episode, we chat with Andrew Stoner and Alex Ploof of the ShopMoment.com marketing team.  We discover: How they work with creators, why Twitter is the best place to network, How to signal to a brand that you actually want to work with them, Exactly HOW you should pitch Moment to work with them, How to be come a successful affiliate partner with Moment, The future of shopping on Instagram, When you can start calling yourself a photographer…   Listen at CreatorsAreBrands.com Watch on YouTube.  You're a legend.  Love, Tom

Andrew Warner is a legend in the podcasting space. He's been podcasting since before podcasts were a thing. He just released a new book called Stop Asking Questions, that you can get check out here: https://www.stopaskingquestions.co/ Andrew Warner is an entrepreneur and host of the hit startup podcast, where he uncovers the secrets of the world’s best founders. Over the course of 2000+ episodes, Andrew has interviewed everyone from Barbara Corcoran, to Gary Vee, to founders of AirBnB. The reason I was so excited to interview Andrew… is because I first started podcasting, trying to think of questions and outline the interviews was a challenge… and it’s still a challenge, there’s no guide or clear direction. I was just guessing. Thankfully, Andrew just wrote a book about it called “Stop Asking Questions”, How to lead High Impact Interviews and Learn from ANYTHING From Anyone.” This exact book I was looking for. If you don’t believe me… take it from Seth Godin… who says… "This is a book about respect. Respecting others enough to interview them well. Respecting your audience enough to do the work. And respecting yourself enough to be clear about what you're doing and why." This conversation served almost as a free one on one consultation from one of the best interviewers in the world, on how how to have an engaging conversation. Please don’t tell Andrew, because I don’t want him to bill me... Crazy enough... Andrew even shared this interview on his OWN podcast, Start Up Stories, which was one of the highest compliments coming from someone like him. Watch & Subscribe on YouTube: https://www.youtube.com/tomboydmedia Download the free guide for creating shorts on TikTok: TomBoyd.co/tips Hit APPSUMO.com for all your favorite tools & resources for creative entrepreneurs. 

In this episode we are talking with Josh Horton, also known as Jugglin Josh. Go check out Josh's channel: https://www.youtube.com/channel/UCc4JGh0O0_AO0Asj6MAS0-w With 750,000 subscribers on YouTube and over 2M on TikTok. He’s known for creating family friendly content with a focus on world records, trickshots, juggling and having a whole lot of fun in the process. He’s been featured on Ellen, Steve Harvey and Sports Center… And this show, We talk about to what platforms he’s focusing on and tips for each, how he integrates branded collaborations into his content, how much you should charge for 100,000 followers on TikTok, why he is his own manager and handles the business side of being a creator, what the most important part of your TikTok video is and what you need to do in order to hook people’s attention, the importance of having a community of creators around you. This was a fun conversation where I learned how important it is to understand the business side of being a creator. http://www.TomBoyd.co

In this show, we chat with my good friend, Danny Gevirtz.  He's the absolute best and is a fantastic storyteller. If you haven't seen his films, go check out his YouTube here:  https://www.youtube.com/c/DannyGevirtz We break down how he monetizes his stories, why being on camera is his least favorite part of YouTube but what he does it anyway, why he loves using Youtube for his passion projects, the traditional film industry vs filmmaking for his YouTube community... Listen and subscribe to podcasts at CreatorsAreBrands.com DM me if you want to holler. Instagram.com/BonusFootage Tools for creative entrepreneurs (like the ones that help me create this podcast!) https://appsumo.com/ Have an inspired day.  Tom

In today’s conversation we talk to Jim Mullane. Jim created one of the largest non-fiction book communities with over 200,000+ members called @GetBetterWithBooks. By creating content through Instagram, TikTok, and YouTube, Jim brings you only the best bites from the best non-fiction books in the world. We discover how he built this account as a side hustle, how it has led to collaborations with some of his favorite authors, why all self-help content might not be helpful, and we go deep into some principles he’s learned from his favorite non-fiction books. My name is Tom Boyd, and this is the show that explores how storytellers are building brands online.   Watch these podcasts on YouTube: https://youtube.com/playlist?list=PLgnJEpT9cmTp6GQUH0bV6Wd5KMMlvH5RR

Natalie Allport is a former national team snowboarder, CrossFit athlete, and lifelong entrepreneur. She loves nerding out on growth mindset & human performance, hosts the ALL IN with Natalie Allport podcast, and is a passionate advocate for athlete mental health. She runs a marketing agency, 93 Agency, with over a decade of experience in social media, sports marketing and athlete branding. Follow Natalie on all the things (https://natalieallport.com/) That is STRAIGHT from Natalie’s website. Thank you for making that available and making my job easy. In this convo, Natalie breaks down exactly how to reach out brands, how she approaches her content, how she works with athletes to build their digital presence, how she landed a TedTalk opportunity, and much more. My name is Tom Boyd, and this is the show that explores how storytellers are building brands online. Apple: https://podcasts.apple.com/us/podcast/creators-are-brands/id1493357557 Spotify: https://open.spotify.com/show/4KRlapHQCCGZ2v2KUUFRQj Listen on Anchor: https://anchor.fm/creatorsarebrands Watch on YouTube: https://www.youtube.com/channel/UCCu0W4xiABBQuQPOmm5ryfQ

At the age of 16, Noah Brierley gained 1 million followers in ONE year on TikTok by "teaching you what school never will".  This is his TikTok: https://vm.tiktok.com/ZMdtP7xb7/ In this episode, Noah tells us exactly how he did it and breaks down actionable insights that you can apply to your short form content today. His success is proof that TikTok is so much more than what most people think it is and it might be a good time to start teaching via short form content. Watch on YouTube: https://youtube.com/playlist?list=PLgnJEpT9cmTp6GQUH0bV6Wd5KMMlvH5RR My name is Tom Boyd and this is the show that explores how storytellers are building brands online. From the creative process, the mental frameworks, to monetization strategies, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission. Follow on:  YouTube Instagram TikTok