This week on Creators Are Brands, I chatted with the adventure creator Michael Downie.

Michael Downie is a full-time YouTuber who is coming up on 300,000 subscribers. He has a super inspiring story of how he got started and trusted his vision to be a full-time creator.

In this episode, we discuss:

• Why he called himself a YouTuber before he was full-time
• How he took out a loan and bet on himself with only 1500 subscribers
• How he thinks about working with sponsors and investing it back into the business
• His creative process with his team
• His exact TIPS for storytelling

Here’s my favorite piece of knowledge Jules dropped in the episode:

“Back when I had 200 subscribers. I decided I was going to introduce myself as a YouTuber even though I had a full-time job at a junk removal company. I decided that I was going to make this my career, that I was going to be a YouTuber.”

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