Now, of course - the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’re pleasantly surprised when our efforts, our midnight oil burning moments, brainstorms and nail-biting get rewarded. When we either in-person or virtually awarded with a prize for what we’re trying to be the best in. So, today Josh will tell us about OneSignal’s The 2023 Customer Engagement Awards. Today’s Topics Include: Josh Hollander background What is OneSignal today What is The Custom Engagement Awards The evaluation process for the awards The winners Reasons nominees didn't win What Josh would like to change about the mobile industry Links and Resources: Josh Hollander on LinkedIn OneSignal company 2023 Customer Engagement Award Winners Business Of Apps - connecting the app industry Quotes from Josh Hollander: "For me, it was really about how do we identify people that are moving the needle" "Ninety plus percent of people who download your app are going to disappear in the first thirty days. How do we move that from ninety percent to eighty five percent?" "So there's three cardinal sins in customer engagement and with our platform specifically that I always try to coach people away from." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove. There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen - when Apple’s Privacy Manifests and Google’s Android Privacy Sandbox will be coming to life in 2024. For many mobile advertisers it is still uncharted territory and so we've summoned up experts from the leading mobile marketing and attribution platforms to share a strategy to tackle this looming challenge. It was hosted by Peggy Anne Salze of MobileGroove and the guests were: Adam Landis, of Branch, Sergio Serra of InMobi DSP. Links and Resources: Adam Landis on LinkedIn Branch company Sergio Serra on Linkedin InMobi DSP company Peggy Anne Salz on Linkedin MobileGroove company Business Of Apps - connecting the app industry Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So we decided to take a look at what mobile user acquisition and monetization techniques worked this year. Head of Biz Dev at PropellerAds, Renz is here to give us a tour. Listeners can use the promo code BOAPROP to get  a $35 bonus* with $150 (or more) deposit for PropellerAds new clients.   *not available for wire transfers Today’s Topics Include: Renz Gonzales''s background What is  PropellerAds today 2023 Best-performing ad formats and channels UA campaign efficiency improvement Improving app monetization The role of Generative AI in UA and app monetization Takeaways Android or iOS? Leaving his smartphone at home, what features would Renz miss most? What features he would like to see added to his smartphone? Links and Resources: Renz Gonzales on LinkedIn Renz Gonzales email PropellerAds company Business Of Apps - connecting the app industry Quotes from Renz Gonzales: "Many advertisers utilized the power of social media and that definitely paved the way into different types of marketing, influencer marketing is really-really trending. I would say for 2023 in thus far - it's been TikTok, Instagram, Facebook - all of the social media have been used fully for their advantage." "With app monetization it really has to do with the balance of user experience. We don't really want to have a lot of ads bombarding the users with different types of  ads units." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you. It was hosted by Carolyn Bao of AppsFlyer and the guests were: Annie Wang, Senior User Acquisition Manager at Picsart, Nick Candler, Consultant and Advisor and Zamir Wassermiller, User Acquisition at TextNow. Links and Resources: Carolyn Bao on LinkedIn AppsFlyer company Nick Candler on Linkedin Annie Wang on Linkedin Picsart company Zamir Wassermiller on Linkedin Textnow company Business Of Apps - connecting the app industry Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

“May I have your attention please?” - how many times did you hear this ask? When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, companies just fight for that precious 10-15 seconds of your attention when it comes to ads in Instagram Reels or like 43 minutes when it’s about an TV show episode on Netflix. I know you can’t answer me now but I’m going to ask this question anyway - do people pay attention to ads they see on the screen? So we invited Mark to answer this question and talk about winning attention of mobile audiences. Today’s Topics Include: Mark Slade's background What is Digital Turbine today The industry KPI measuring transition: viewability to attention Digital ads concessions The cooperative model on TV Mobile gaming as a mobile example of the cooperative model The takeaways Links and Resources: Mark Slide on LinkedIn Digital Turbine company Google may have misled dozens of advertisers and violated its own guidelines - report Business Of Apps - connecting the app industry Quotes from Mark Slade: “I think they do pay attention to advertising. I think they pay attention to advertising that's creative, emotive, uses sounds, uses storylines, tells stories. The best advertising has been proven by people like Orlando Wood and System One. It's the one that has all of those components built into the advertising network, and that's what gets people to remember the ads and you get all of that brand uplift.” “Viewability by the definition of  IAB is fifty percent in view. So fifty percent on screen for two seconds. So this is kind of where the foundation of the problem starts.” “So it makes it even worse. And then the advertiser really makes the ultimate concession in digital video because they're having very little audio, very little completion and very little remote screen real estate. ” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people's daily lives, it's easy to use, for the most part, it's free. Yet. Just like any new tech, of course there is a flip side - Generative AI tools like ChatGPT used by hundreds of millions do threat many jobs to go extinct. But today we want to talk about how Generative AI and AI in general can help to make life of a mobile marketer easier and we have Found Said, CEO of App Gardens to cover for us a few major components of mobile marketers' workflow that can be streamlined by AI. Today’s Topics Include: Fouad Saeidi's background What is App Guardians today Fouad's take on ChatGPT How AI can help with mobile ad campaign personalization The use of AI to analyze app installs and post-install events The role of AI in combating mobile ad fraud How AI can help to improve mobile ad campaign performance Can AI be instrumental in dealing with ad campaign reporting? Links and Resources: Fouad Saeidi on LinkedIn App Guardians company Business Of Apps - connecting the app industry Quotes from Fouad Saeidi: "Leverage AI for your future refined adjacent creation" "There will always be demand for insights and expertise; the right AI usage can just enhance our productivity" "UA Campaigns are all about validating the who/what/when with proven hypotheses, The right Ai usage can accelerate us." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

Morning. You wake up, go to the gym (hopefully), take a shower and sit at your desk to continue to push the envelope of your app business. You maybe at the very beginning of your app project journey or not - regardless, the notion of monetization is on your mind. Am I using the right tools? Am I missing something? Do I see the accurate picture of what’s going on? In this episode, Alex is here to share monetization tool stack best practices. Today’s Topics Include: Alex Kudelka's background Glassfy brief intro Monetization tool stack definition How to build monetization tool stack What tools to include into the stack What mistakes are made when it comes to building the stack What Alex would like to change about tech sector the most Android or iOS? Alex’s first mobile phone Leaving his smartphone at home, what features would Alex miss most? What features he would like to see added to his smartphone? Links and Resources: Alex Kudelka on LinkedIn Glassfy company Business Of Apps - connecting the app industry Quotes from Alex Kudelka: “If you are in that first stage of looking to monetize, the very first decision you need to make is - I need a tool that that will to build app revenue. " “If you are a solo developer or if you are a new app within a larger company, essential question you should be asking yourself is this a core competence in our team? Is somebody in our team an app revenue expert?" "If it's not your core competence, chances are you aren't gonna build something as good as a tool that is specifically meant for that problem." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

We carry this small rectangular computer in our pocket or a purse. One moment we complain about how we would like to use it less and wonder how the world span before the smartphone, the next - we’re relieved that it is in hand, pun intended, to help us figure out so many things. We have a bunch of apps on it and sure thing - we see a bunch of ads in those apps or mobile websites. And you know what? Some of those ads don’t quite look like ads, these peculiar species are playable ads and today Greg will help us to understand them better. Today’s Topics Include: Greg Castro's background What is Mobvista today The landscape of digital ad formats What is playable ad format The role of Generative AI in creating playable ads Playable ads usage best practices, common mistakes What Greg would like to change about the programmatic tech sector the most Android or iOS? Greg’s first mobile phone Leaving his smartphone at home, what features would Greg miss most? What features he would like to see added to his smartphone? Links and Resources: Greg Castro on LinkedIn Mobvista company Business Of Apps - connecting the app industry Quotes from Greg Castro: “In the ever-evolving world of mobile in-app advertising understanding the role and effectiveness of various ad formats is really key. With banner ads, while they are one of the oldest formats their obtrusive nature still makes them suitable for certain campaigns." “Videos ads have become an ideal medium for storytelling and building engagement across various types of apps, both gaming and non-gaming." "Playable ads are perhaps the epitome of interactive advertising. They are especially prominent in the gaming industry. This try-before-you-buy model really offers potential users a taste of the actual product. " Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

App User Acquisition. Gosh, this topic has been covered so heavily precisely because only via acquiring new users for the app does it becomes possible to build a sustainable app business. Fine. So we’re talking about acquiring new users, and new people to use the app, right? But what happens when app marketers dive deep into their app marketing strategy, their investors’ expectations, and a ton of possible issues that may show up on the way to success? Right - they begin to think about people who will be using their app as numbers. To be honest, it’s hard to blame them for doing that, it’s how our brain works - when it comes to planning it should be a rational cold mind to analyze the data. It is not prone to think about users who will be using the app as people, they become numbers. But this is not to say that we shouldn’t resist this swap of notions and Joe will tell us today what exactly you should do. Today’s Topics Include: Joe Schaeppi's background What is Solsten The role of psychology in app user acquisition How to build an app user profile using psychology The Impact of psychology on ad creative creation How psychology can help with a mobile app user churn Takeaways What Joe would like to change about the programmatic tech sector the most Android or iOS? Joe’s first mobile phone Leaving his smartphone at home, what features would Joe miss most? What features he would like to see added to his smartphone? Links and Resources: Joe Schaeppi on LinkedIn Solsten company Business Of Apps - connecting the app industry Quotes from Joe Schaeppi: “One of the things we noticed that changed in the app industry after IDFA deprecation is we saw a big shift in our customer base. We saw pure UA folks getting replaced with agency people, people that came more from creative backgrounds." “I looked at the audience, I looked at the highest LTV group there and then I looked at their highest-scoring trades. A lot of times when we design the psychology we want to think of the things that really stand out of our audience. So in this case, the specific group was off-the-charts in altruism." "One day in the distant future marketing will be a gentle tap on the shoulder from a very good friend" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

Okay, let’s start with the obvious - nothing is perfect. By the time you get to your 40s, hopefully, sooner, you realize that as much as you try to do your best there is always a margin for error. But that is not to say that you shouldn’t try. Speaking of something you should try harder - mobile ads. To me, it feels like nobody is even trying to make them good. How so? What are we doing about it? This is exactly what we’re going to tackle with Jimmy on this episode. Today’s Topics Include: Jimmy Marrow's background What is Moloco Why do we see SO MANY bad ads? Digital ads' recent history The story of ad click attribution What's up with Click Arms Race? What does Moloco have to offer to solve it? What app marketers can do about bad ads Android or iOS? Jimmy’s first mobile phone Leaving his smartphone at home, what features would Jimmy miss most? What features he would like to see added to his smartphone? Links and Resources: Jimmy Morrow on LinkedIn Moloco company Business Of Apps - connecting the app industry Quotes from Jimmy Morrow: “If you think about it, arguably it [digital advertising] is one of the most successful businesses for the past 30 years." “Back in the day, it was pretty simple - advertisers had a good sense of their ROI in marketing and it made digital advertising an extremely lucrative business." " From 2017, the pre-ATT era, to 2020 I would call it a kind of fat-thumb era, where is essentially like networks and other platforms started to introduce the idea - how can I get more credit in the ecosystem. Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events