Business of Apps Podcast

Learn about the evolution of SKAdNetwork with insights from Pablo Pérez González, discover common mistakes in marketing strategies, and hear about Admiral Media's approach. Explore the role of Generative AI, Pablo's wish list for SKAN, and his thoughts on Android vs. iOS. Find out what features he would miss if he left his smartphone at home.

Discussing the potential of AI in mobile advertising with Günay Aliyeva, co-founder of Gamelight. Topics include AI in app marketing, the impact of generative AI, and the future of smart technology. Also, insights on smartphone preferences, app store evolution, and desired smartphone features.

Learn how to boost app growth with ad creatives as Jessica Gotti shares insights on mobile ads, creative production, and app marketing strategies. Explore the importance of visuals, in-house creative teams, KPIs, and the impact of ad creatives on the bottom line. Discover the role of social media creators, building a creative efficiency framework, and the future of app development. Dive into screen time monitoring, user engagement, and performance marketing in the app industry.

User experience. This term has become so widespread and significant for business because we all use so many products and services and if you think about it - your interaction with those products and services can make your day or ruin it. Our smartphones and mobile apps have become our life companions and chances are your first thought in a morning can be about your experience with a mobile game the previous evening or watching something cool on Netflix or chatting with ChatGPT-4 on the OpenAI app and going philosophical about something. And if those apps worked flawlessly you had a great user experience, if they were buggy - you know what it feels like. In this episode, Eric will tell about common technical issues apps have, the evolution of users’ expectations for app experiences over the years, unique challenges for mobile product and engineering teams, and more. Today’s Topics Include: Eric Futoran's background What is Embrace The most common app tech issues developers encounter The evolution of app users' expectations for app experiences over the years Unique challenges mobile product and engineering teams face App categories that have the biggest problems with app quality The impact of unresolved app performance issues on app marketing metrics What Eric would like to change about mobile tech the most Android or iOS? Leaving his smartphone at home, what features would Eric miss most? What features he would like to see added to his smartphone? Links and Resources: Eric Futoran on LinkedIn Embrace website Business Of Apps - connecting the app industry Quotes from Eric Futoran: "One of our customers actually got threatened recently. A voice-to-chat app, which has millions of users got threatened recently that their app would be pulled by Google because they were below or above the threshold that you would see in the Google Play console. We help with all those things, and then we help you prioritize." "And then they're throwing an alert which is really reactive. It's too late on mobile, your users are gone. And then because the release cycles, you're waiting a week, two weeks to a month. And then you're trying to get an approval cycle from Apple or Google, which is getting faster. That's not perfect. But you're still waiting. And like, even a week is too long for a lot of these issues, even the smaller ones that you seemingly don't think that are a big issue, but they can pile and so the pain is getting all these pieces to work together, but also getting your teams to talk a common language." Host Business Of Apps - connecting the app industry since 2012

Learn how Luisa Zuleta scaled subscription apps for kids, faced marketing limitations, built partnerships, redefined audiences, and optimized LTV. Discover challenges in compliance, adapting to industry changes, and reworking marketing channels. Explore reflections on smartphones, features, and Apple AirTags disappointment.

There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations” Of course, there is always a kernel of truth in every joke and I would say that this one has a pretty big one. Big Tech has been in a free fly mode since the inception of Google. There have been very few regulations for which you don’t event need fingers on your both hands to count. But things change and right now regulations are coming. Today Michael will tell us about the EU’s Digital Markets Act - what it is and what are its implications for app developers and publishers. Today’s Topics Include: Michael Bilotta's background What is Worldline Digital Markets Act: definition and implications for app developers and publishers Third-party payment systems providers response The advantages of implementing third-party billing for mobile app developers and publishers Trialing alternative payment systems with customers in South Korea, implications for the US What Mike would like to change about the mobile teach the most Android or iOS? Leaving his smartphone at home, what features would Mike miss most? What features she would like to see added to his smartphone? Links and Resources: Michael Bilotta on LinkedIn Worldline website Business Of Apps - connecting the app industry Quotes from Michael Bilotta: "So the Digital Markets Act is multifaceted, and essentially what it's looking to do is regulate the way that big tech can operate in the EU really from the perspective of ensuring that there are not these monopolies that are created because of the fact that these big tech companies are so expensive. " "So when a payment goes through the traditional app store, it goes into kind of a black box that nobody is super familiar with, nor do we really understand exactly how that payment is being processed. But through a third party payment provider, we can do things like smart routing, where if a transaction fails initially, we can try and route it to another financial institution and see if we can get an acceptance. " Host Business Of Apps - connecting the app industry since 2012

Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year. Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable. To address a number of questions about app user engagement and retention we had: Ioana Iordache, Head of Retention at Blacklane Tobias Lüder, Head of CRM at Delivery Hero Isabelle Matuschka, Senior CRM Manager at Blinkist Niklas Henckell, Head of Community Development at Jodel Jon Genovard, CRM & Retention Manager at ShareTheMeal, United Nations World Food Programme. The focus of this panel was on: ✅ real life case studies for retaining app users ✅ measuring app user retention ✅ how of app users habits fit in their usage of apps regularly Host Business Of Apps - connecting the app industry since 2012

What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Spotify? In other words - we live in a streaming world. Initially it was cool to have Netflix for all your online movie watching time and now there are Netflix, Amazon Prime, Apple TV, Hulu, Peacock, Paramount Plus, Max (which you may still call HBO Max), Disney +. All these platforms charge you around $10 a month, but when you decide to go with a few of them at the same time, it adds up pretty quickly. People clearly need to decide what platforms to choose because they both don’t have enough money and don’t have time to watch all of it and so they have to choose.  And this is just movies, there are streaming apps for gaming, fitness, podcasts, and more. In this episode we have Chris to help us out with your app growth strategy to survive these streaming wars. Today’s Topics Include: Chris Puga's background What is Creative Clicks Why content curation is important for streaming apps How to make a first impression good while app onboarding How to make your app users stick to the app Examples of successful app growth strategies Takeways Android or iOS? Leaving his smartphone at home, what features would Chris miss most? What features she would like to see added to his smartphone? Links and Resources: Chris Puga on LinkedIn Creative Clicks website Business Of Apps - connecting the app industry Quotes from Chris Puga: "From the brand's perspective, it's simple, like content creation is important because a seamless user experience is no longer a luxury or a nice to have, it's a necessity." "I think deep linking  is a great way to make a good first impression. I think not inundating new users with a lengthy user flow. I think that's huge. That is an amazing way to make a good first impression." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

Wendy Tai, Ara Salbashian, Alexander Beresford, and Rodolphe Helderwerdt discuss effective team management, market trends, and suggestions for app growth in 2024. They explore topics such as multi-channel approach, localization, incrementality testing, media mix modeling, local preferences, and computational reducibility.

Mansi Sharma, VP, Growth Marketing at MyFitnessPal, shares lessons on growing and keeping the app in shape. Topics include proper research, ad creative and targeting, scaling mobile user acquisition, assessing budget spending, testing marketing campaign hypotheses, and effective competition.